Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: JACOBS DOUWE EGBERTS

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of the instant coffee category for Sweden and Denmark
• Driving proactive portfolio, pricing, and COGS management
• Local portfolio management and optimization
• Collaboration with local sales and shopper marketing teams for NPD
• Creation and project management of the 36-month NPD plan

ASSUMPTION: This role requires a strategic mindset and strong commercial acumen to drive category growth and profitability.

📋 Key Responsibilities

✅ Strategically leading the instant category for Sweden and Denmark to ensure long-term growth and profitability

✅ Driving proactive portfolio, pricing, and COGS management for both core and NPD based on market trends, gap analysis, and innovation opportunities

✅ Responsible for local portfolio management to ensure an optimized and correct product line up vs market opportunities

✅ Work with local sales and shopper marketing teams to generate ideas for NPD and launch NPDs to ensure category and brand growth

✅ Evaluate and create business cases for new opportunities and innovations in each market

✅ Create and project manage 36-month New Product Development (NPD) plan as well as develop and drive product launches and activation plan

✅ Develop and present the annual business plan (AOP) for brand/category that will achieve the agreed financial and market share targets

✅ Project manage launches and changes in product, packaging, and pack offering

✅ Monitor/control marketing budget for the respective brand/category

✅ Work closely with insights team, media team, brand communication, sales, and finance

ASSUMPTION: This role involves cross-functional collaboration and requires strong project management skills to deliver on multiple projects simultaneously.

🎯 Required Qualifications

Education: Minimum a bachelor's degree in marketing, economics, or a related field

Experience: 5-7 years of relevant experience from FMCG marketing

Required Skills:

• Analytical and strategic thinking – able to convert data into insights, strategies, and plans for the instant category
• Accustomed to lead and drive a brand and category. Experience in developing and launching innovations
• Strong commercial understanding and interest
• Great presentation skills communicating clearly and with high impact
• Good interpersonal skills and interest in collaborating across functions and borders

Preferred Skills:

• Fluency in Swedish

ASSUMPTION: Candidates with experience in the FMCG industry and a strong track record in brand management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between DKK 600,000 and DKK 800,000 per year, based on industry standards for a Senior Brand Manager role in Denmark with 5-10 years of experience.

Benefits:

• Opportunities for growth and development in an international fast-growing business
• Competent, caring, and supporting colleagues in a unique culture with amazing brands and great coffee
• Access to various facilities such as canteens, fitness rooms, and massage services

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: JACOBS DOUWE EGBERTS operates in the Food and Beverage Services industry, with a focus on coffee and tea production and distribution.

Company Size: JACOBS DOUWE EGBERTS is a large company with over 10,000 employees globally, providing ample opportunities for growth and development.

Founded: The company was founded in 1753 in Joure, the Netherlands, and has since grown into a global leader in the coffee and tea industry.

Company Description:

• JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona
• The company serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023
• JACOBS DOUWE EGBERTS is powered by its purpose: We unleash the possibilities of coffee and tea to create a better future, and led by its vision: A coffee & tea for every cup

Company Specialties:

• Coffee and tea production and distribution
• Brand management and marketing
• Innovation and new product development

Company Website: JDE Peet's

ASSUMPTION: JACOBS DOUWE EGBERTS' extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand management and marketing.

Reporting Structure: The Senior Brand Manager reports directly to the Category Marketing Manager for Sweden and Denmark.

Work Arrangement: This is an on-site position, with standard office hours, Monday to Friday.

Growth Opportunities:

• Potential for internal growth and development within the marketing department or other functions
• Opportunities to work on international projects and collaborate with global teams
• Chance to gain experience in managing a large portfolio of brands and driving category growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to various aspects of brand management and marketing.

🌍 Location & Work Environment

Office Type: The office is located in Ørestaden, a modern business hub in Copenhagen.

Office Location(s): Arne Jacobsens Allé 33, 2300 København, Denmark

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a vibrant culture and strong economy
• The Ørestaden district is a modern business hub with easy access to public transportation and various amenities
• Copenhagen is known for its high quality of life, with a strong focus on work-life balance and sustainability

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The modern office environment and work-life balance in Copenhagen make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or other team members
• Final interview with the Category Marketing Manager

Key Assessment Areas:

• Strategic thinking and analytical skills
• Commercial acumen and understanding of the FMCG industry
• Presentation and communication skills
• Collaboration and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements
• Research JACOBS DOUWE EGBERTS and the coffee and tea industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Brand Management, Market Analysis, Strategic Thinking, Innovation Development, Commercial Understanding, Presentation Skills, Interpersonal Skills, Collaboration, Project Management, Portfolio Management, Consumer Insights, Sales Collaboration, Budget Management, Data Analysis, NPD Management, Category Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, commercial acumen, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation and CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and FMCG industries.

👔 Cultural Fit Considerations

Company Values:

• Passion for coffee and tea
• Collaboration and teamwork
• Innovation and continuous improvement
• Customer focus
• Integrity and accountability

Work Style:

• Results-driven and proactive
• Strong analytical and strategic thinking skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Adaptability and flexibility in a dynamic and fast-paced work environment

Self-Assessment Questions:

• Do you have a passion for coffee and tea, and a strong interest in the FMCG industry?
• Are you a strategic thinker with strong analytical skills and a commercial mindset?
• Do you thrive in a collaborative and dynamic work environment, and are you able to work effectively both independently and in a team?

ASSUMPTION: JACOBS DOUWE EGBERTS values candidates who are passionate about coffee and tea, have strong analytical and strategic thinking skills, and are able to work effectively in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing a large portfolio of brands and driving category growth in a competitive market
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced and dynamic work environment
• Balancing short-term tactical needs with long-term strategic goals

ASSUMPTION: These challenges require strong project management skills, strategic thinking, and the ability to work effectively in a collaborative and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position has a broader scope, with responsibility for both Sweden and Denmark and a larger portfolio of brands
• In the FMCG industry, this role is similar to other senior brand manager positions, with a focus on driving category growth and profitability through strategic leadership and tactical execution
• Career progression in this role could lead to category management or global brand management positions

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department or other functions, with exposure to various aspects of brand management and marketing.

📝 Sample Projects

• Developing and implementing a strategic plan to drive category growth and profitability for the instant coffee category in Sweden and Denmark
• Evaluating and creating business cases for new opportunities and innovations in the instant coffee category
• Project managing the launch of a new product or innovation, including market research, product development, and go-to-market strategy

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, with a focus on driving category growth and profitability through innovation and effective project management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does JACOBS DOUWE EGBERTS support the growth and development of its employees, and what opportunities are there for internal mobility and career progression?
• What are the key challenges facing the instant coffee category in Sweden and Denmark, and how can this role contribute to addressing them?
• How does JACOBS DOUWE EGBERTS foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?

ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role and the company, and will help the candidate better understand the expectations and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the JACOBS DOUWE EGBERTS careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements to demonstrate your qualifications
• Follow up with Marketing Manager Hanne Birkbo one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.