📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: YETI
🔹 Location: Austin, Texas
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing strategy, planning, and execution for half of the calendar year
- Driving key seasonal campaigns and ensuring brand priorities across all marketing moments
- Collaborating cross-functionally to align teams and stakeholders
- Upholding and evolving the YETI brand voice and identity
- Identifying opportunities for brand energy through earned media, creators, and cultural activations
ASSUMPTION: This role requires a strategic thinker with a deep understanding of brand as a business driver, strong creative taste, and operational rigor to excel in cross-functional environments.
📋 Key Responsibilities
✅ Lead half-year brand planning and organizational alignment, translating annual brand priorities into clear seasonal focus areas, campaign timing, and marketing briefs
✅ Write compelling, insight-driven briefs that guide creative development across large brand campaigns, commercial moments, and cross-category initiatives
✅ Own end-to-end campaign development and execution, ensuring on-brand delivery across channels
✅ Support global partnerships by delivering toolkits, messaging frameworks, and brand context for localization
✅ Uphold and evolve the YETI brand voice and identity across major launches and everyday content
✅ Identify and drive opportunities for brand energy through earned media, creator storytelling, and culturally attuned programs or activations
✅ Track campaign performance, share insights, and lead post-mortems to inform future work
ASSUMPTION: This role requires a proactive and collaborative individual who can thrive in fast-paced, dynamic environments and give confident feedback to guide teams.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience (strongly preferred)
Experience: Greater than 8 years in brand marketing, ideally in consumer products or at an agency
Required Skills:
- Proven success leading integrated, results-driven marketing campaigns
- Skilled in cross-functional collaboration and stakeholder alignment
- Experience managing and tracking budgets
- Strong strategic thinking and clear communication
- Creative problem-solver with attention to detail
- Confident giving feedback and guiding teams
- Comfortable in fast-paced, dynamic environments
- Ability to travel up to 20%
- Passion for the YETI brand
Preferred Skills:
- Experience in the outdoor or consumer products industry
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a proven track record in brand marketing, with a strong understanding of brand as a business driver and the ability to turn big-picture ideas into sharp briefs and standout campaigns.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Brand Manager role with 10+ years of experience in the consumer products industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on YETI products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for campaign needs and deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the plastics manufacturing industry, focusing on producing super durable, extra insulated coolers for serious outdoor enthusiasts. The company caters to a niche market of consumers who value high-quality, long-lasting products for their adventures.
Company Size: YETI is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment where employees can make a significant impact on the brand's success.
Founded: YETI was founded in 2006, and since then, it has grown to become a well-known and respected brand in the outdoor industry.
Company Description:
- YETI is committed to creating high-quality, innovative products that help customers make the most of their adventures
- The company prioritizes exceptional customer service and building strong relationships with its customers
- YETI fosters a culture of collaboration, creativity, and continuous learning, encouraging employees to grow both personally and professionally
Company Specialties:
- Manufacturing premium coolers and drinkware for outdoor enthusiasts
- Developing innovative products that meet the needs of customers in various outdoor activities
- Building strong relationships with customers and providing exceptional customer service
Company Website: yeticoolers.com
ASSUMPTION: YETI's focus on quality, innovation, and customer service sets it apart in the outdoor industry, and employees can expect a challenging and rewarding work environment that aligns with these values.
📊 Role Analysis
Career Level: This role is a senior-level position within the brand marketing team, reporting directly to the Sr. Manager of Brand. The Senior Brand Manager is responsible for leading brand marketing strategy and execution for half of the calendar year, making it a critical role in driving the brand's success.
Reporting Structure: The Senior Brand Manager reports directly to the Sr. Manager of Brand and works closely with cross-functional teams, including program management, creative, digital, PR, partnerships, and retail.
Work Arrangement: This role is on-site, with the expectation that the employee will work from the YETI headquarters in Austin, Texas. The position requires the ability to travel up to 20% of the time for meetings, events, and other brand-related activities.
Growth Opportunities:
- As YETI continues to grow, there may be opportunities for the Senior Brand Manager to take on additional responsibilities or move into a leadership role within the brand marketing team
- The company values internal promotions and provides opportunities for employees to develop their skills and advance their careers
- Working closely with cross-functional teams offers the chance to learn from and collaborate with talented professionals in various disciplines
ASSUMPTION: The Senior Brand Manager role at YETI offers a unique opportunity to drive brand success and make a significant impact on the company's growth and development. Candidates should be eager to take on a leadership role and thrive in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: YETI's headquarters is a modern, collaborative workspace designed to foster creativity and innovation. The office features an open floor plan, plenty of natural light, and various amenities to support employee well-being and productivity.
Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735, USA
Geographic Context:
- Austin is a vibrant, growing city known for its live music scene, outdoor recreation opportunities, and thriving tech industry
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and culinary experiences
- Texas is a business-friendly state with a strong economy and a diverse range of industries
Work Schedule: The work schedule for this role is typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for campaign needs and deadlines. The position requires the ability to work additional hours as needed to ensure the successful execution of brand marketing campaigns.
ASSUMPTION: Working at YETI's headquarters in Austin, Texas, offers employees the opportunity to be part of a dynamic and growing company in a vibrant and exciting city. The work environment is collaborative, creative, and focused on driving brand success through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the Sr. Manager of Brand to discuss the candidate's experience, skills, and alignment with the role's responsibilities
- Final interview with key stakeholders, including members of the brand marketing team and other senior leaders, to assess the candidate's fit within the team and organization
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creative taste and ability to develop compelling brand campaigns
- Cross-functional collaboration and stakeholder alignment
- Operational rigor and attention to detail
- Cultural fit and alignment with YETI's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on brand marketing, campaign development, and cross-functional collaboration
- Prepare examples of your past work that demonstrate your ability to lead integrated marketing campaigns and drive brand success
- Research YETI's brand and values to ensure a strong understanding of the company and its mission
ATS Keywords: Brand Marketing, Strategic Planning, Campaign Development, Cross-Functional Collaboration, Budget Management, Consumer Connection, Cultural Relevance, Measurement, Leadership, Operational Rigor, Proactivity
ASSUMPTION: The application process for the Senior Brand Manager role at YETI is designed to assess the candidate's strategic thinking, creative taste, and ability to thrive in a fast-paced, dynamic environment. Candidates should be prepared to discuss their past work and experiences in detail and demonstrate their alignment with YETI's brand and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, or Figma)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Analytics and other marketing analytics tools
ASSUMPTION: The Senior Brand Manager role at YETI requires proficiency in various tools and technologies to effectively lead brand marketing campaigns and collaborate with cross-functional teams. Candidates should have experience with project management, design, and marketing analytics tools, as well as a strong understanding of social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Outdoor Enthusiasts: YETI employees are passionate about the outdoors and understand the needs of their customers
- Innovation: The company values creativity, continuous learning, and the development of new and improved products
- Quality: YETI is committed to producing high-quality, durable products that meet the needs of its customers
- Integrity: The company values honesty, transparency, and ethical business practices
- Collaboration: YETI fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Proactive and strategic thinkers who can turn big-picture ideas into actionable plans
- Strong communicators who can clearly and effectively articulate their ideas and influence others
- Creative problem-solvers who can find innovative solutions to challenges and opportunities
- Collaborative team players who can work effectively with cross-functional teams and stakeholders
- Results-driven individuals who are focused on delivering exceptional outcomes and exceeding expectations
Self-Assessment Questions:
- Do you have a deep understanding of brand as a business driver and the ability to turn big-picture ideas into sharp briefs and standout campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and giving confident feedback to guide teams?
- Do you have a passion for the YETI brand and a strong commitment to driving its success?
ASSUMPTION: YETI values employees who are passionate about the outdoors, innovative, committed to quality, and dedicated to working collaboratively to drive brand success. Candidates should assess their alignment with these values and be prepared to discuss their fit with the company's culture during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Working with cross-functional teams and stakeholders, requiring strong collaboration and communication skills
- Adapting to a fast-paced, dynamic environment, with the ability to pivot and adjust plans as needed
- Balancing brand priorities with commercial needs and constraints, requiring a strategic and creative approach to problem-solving
- Managing a budget and ensuring on-brand delivery across various channels, requiring strong operational rigor and attention to detail
ASSUMPTION: The Senior Brand Manager role at YETI presents unique challenges and opportunities for candidates to drive brand success and make a significant impact on the company's growth and development. Candidates should be prepared to manage multiple priorities, work effectively with cross-functional teams, and adapt to a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position focuses on leading brand marketing strategy and execution for half of the calendar year, requiring a strong strategic thinker with a deep understanding of brand as a business driver
- YETI's focus on quality, innovation, and customer service sets it apart in the outdoor industry, offering employees a unique opportunity to drive brand success in a dynamic and growing company
- Career paths within YETI may include opportunities for internal promotions and growth within the brand marketing team, as well as the potential to take on additional responsibilities or move into a leadership role
ASSUMPTION: The Senior Brand Manager role at YETI is a unique opportunity for candidates to drive brand success and make a significant impact on the company's growth and development. The role requires a strong strategic thinker with a deep understanding of brand as a business driver and the ability to thrive in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing campaign for a new product launch, including creative development, cross-functional alignment, and on-brand delivery across channels
- Identifying and capitalizing on opportunities for brand energy through earned media, creator storytelling, and culturally attuned programs or activations, such as partnerships with influencers or events
- Conducting market research and analysis to inform brand strategy and identify trends and opportunities in the outdoor industry
ASSUMPTION: The Senior Brand Manager role at YETI offers candidates the opportunity to work on a variety of projects that drive brand success and make a significant impact on the company's growth and development. Candidates should be prepared to discuss their past work and experiences in detail and demonstrate their ability to lead integrated marketing campaigns and drive brand success.
❓ Key Questions to Ask During Interview
- Can you describe the brand marketing team's structure and how this role fits within it?
- How does YETI approach cross-functional collaboration and stakeholder alignment in brand marketing campaigns?
- What are the key priorities for the brand marketing team in the coming year, and how does this role contribute to their achievement?
- How does YETI support the professional development and growth of its employees, particularly within the brand marketing team?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does YETI support its employees in overcoming these challenges?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and understanding of YETI's brand and values. By asking insightful questions, candidates can gain a deeper understanding of the company's culture, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on brand marketing, campaign development, and cross-functional collaboration
- Prepare examples of your past work that demonstrate your ability to lead integrated marketing campaigns and drive brand success
- Research YETI's brand and values to ensure a strong understanding of the company and its mission
- Follow up with the YETI HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
