📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Reynolds Consumer Products
🔹 Location: Lake Forest, IL, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving consumer demand for tableware categories
- Launching and managing product innovations
- Analyzing performance data and consumer insights
- Collaborating cross-functionally to achieve business results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a collaborative environment.
📋 Key Responsibilities
✅ Develop and execute annual US marketing plans, including market share projections, budgets, advertising, and promotions
✅ Analyze key business trends and provide input on gaps and opportunities; present business updates to management and agency partners
✅ Evaluate and manage promotional and advertising spending
✅ Conduct in-depth analysis and concept/product testing to determine business potential
✅ Work cross-functionally with Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Supply Chain, and Category Management to achieve business results
✅ Create customized sales presentations, execute customer marketing plans, and track product performance
✅ Analyze current performance, trends, market conditions, and other contributing factors to make recommendations for base and stretch revenue goals, business and brand objectives, including volume, profit, and market share by distribution channel
✅ Develop and manage multi-faceted projects from concept to completion with a high level of attention to detail and within tight timeframes
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BA/BS degree in Marketing, Business, or a related field
Experience: 7+ years of related professional and progressive Brand Marketing experience in the CPG industry
Required Skills:
- Solid business acumen with proven experience in the P&L and budgeting process
- Knowledge of commonly used concepts, practices, and procedures used in the consumer products industry
- Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization
- Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers
- Strong analytical skills as well as organizational skills with high attention to detail
- Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution
- Must be team-oriented with the ability to work on high collaboration and performance teams
- Ability to work a flexible schedule during key business deadlines
- Proficient in MS Office and SAP
- Ability to travel up to 10%
Preferred Skills:
- MBA or other advanced degree
ASSUMPTION: Candidates with experience in the CPG industry and a proven track record of driving business results through strategic marketing initiatives are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: USD $150,000.00 - USD $160,000.00 per year
Benefits:
- 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines
Working Hours: Full-time, with a flexible schedule during key business deadlines
ASSUMPTION: The salary range provided is based on industry standards for a Senior Brand Manager role in the CPG industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically household essentials and consumer products
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with ample opportunities for growth and collaboration
Founded: 2011, with a history of providing quality household essentials and world-class brands
Company Description:
- Reynolds Consumer Products is a leading provider of household products that simplify daily life
- The company offers a wide range of brands, including Reynolds Wrap®, Hefty®, and Reynolds Kitchens®
- Reynolds Consumer Products is committed to providing innovative, high-quality products that meet the needs of its customers
Company Specialties:
- Reynolds Wrap® Aluminum Foil
- Hefty® Waste Bags
- Slider Bags
- Disposable Tableware
- Reynolds® Parchment Paper
- Oven Bags
- Slow Cooker Liners
- Baking Cups
- Cut-Rite® Wax Paper
Company Website: http://www.ReynoldsConsumerProducts.com
ASSUMPTION: Reynolds Consumer Products is a well-established company with a strong reputation for providing high-quality household essentials and a commitment to innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Supply Chain, and Category Management
Work Arrangement: Hybrid, with a flexible schedule during key business deadlines
Growth Opportunities:
- Potential for advancement within the marketing department or other areas of the organization
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop and refine skills in brand management, marketing strategy, and cross-functional collaboration
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and fast-paced organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Lake Forest, IL, United States
Geographic Context:
- Lake Forest is a suburb of Chicago, offering a mix of urban and suburban living
- The area is known for its high quality of life, excellent schools, and diverse cultural attractions
- Reynolds Consumer Products' headquarters is conveniently located near major highways and public transportation options
Work Schedule: Full-time, with a flexible schedule during key business deadlines
ASSUMPTION: The Lake Forest office offers a modern and collaborative work environment, with easy access to amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand management and marketing strategy skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
- Prepare examples of your analytical skills and problem-solving abilities
- Demonstrate your understanding of the CPG industry and Reynolds Consumer Products' brand portfolio
ATS Keywords: Brand Marketing, CPG Industry, P&L Management, Budgeting, Consumer Insights, Project Management, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SAP
- Marketing automation and analytics tools (e.g., Google Analytics, social media analytics, etc.)
ASSUMPTION: Proficiency in Microsoft Office Suite and SAP is required for this role, while experience with marketing automation and analytics tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Put safety first, always
- Listen, learn, and evolve
- Collaborate, teamwork, and achieve shared goals
- Treat all people with respect, operate ethically, and embrace inclusivity
- Improve our impact on local communities
Work Style:
- Fast-paced and dynamic
- Highly collaborative and cross-functional
- Focused on driving business results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving business results through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, collaborative environment with multiple internal customers?
- Do you have strong analytical skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Reynolds Consumer Products' values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Working effectively in a fast-paced, collaborative environment with multiple internal customers
- Adapting to changes in the market and consumer behavior
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to balance strategic thinking with tactical execution.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the CPG industry and the specific brand portfolio of Reynolds Consumer Products
- Industry-specific context and market trends may impact the role's responsibilities and priorities
- Career path comparison: This role offers opportunities for advancement within the marketing department or other areas of the organization
ASSUMPTION: Candidates with experience in the CPG industry and a strong understanding of the market trends and consumer behavior in this sector are well-positioned to succeed in this role.
📝 Sample Projects
- Developing and executing an annual marketing plan for a key brand within the Reynolds Consumer Products portfolio
- Conducting market research and consumer insights analysis to inform product innovation and marketing strategy
- Managing a cross-functional team to launch a new product or marketing campaign, from concept to execution
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Senior Brand Manager role and the opportunity to make a significant impact on the business.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for one of the key brands within the Reynolds Consumer Products portfolio?
- How does the marketing team collaborate with other departments, such as sales and finance, to achieve business results?
- What are the most significant challenges facing the brand management team in the current market landscape?
- What opportunities are there for professional growth and development within the marketing department or other areas of the organization?
- How does Reynolds Consumer Products support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience
- Prepare examples of your analytical skills and problem-solving abilities
- Demonstrate your understanding of the CPG industry and Reynolds Consumer Products' brand portfolio
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
