Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Diageo

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for specific categories
• Collaborating with cross-functional teams to enhance brand equity and visibility
• Managing P&L and driving brand growth through commercial acumen
• Adapting brands to digital platforms and cultural trends
• Building strong relationships with clients, consumers, and internal stakeholders

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to navigate complex environments. It also demands excellent communication and collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement brand strategies based on consumer insights and market trends

✅ Collaborate with cross-functional teams to enhance brand equity and visibility

✅ Manage P&L and drive brand growth through commercial acumen

✅ Adapt brands to digital platforms and cultural trends

✅ Build strong relationships with clients, consumers, and internal stakeholders

✅ Coordinate with agencies and external partners to execute brand campaigns

✅ Monitor and analyze brand performance metrics and adjust strategies as needed

ASSUMPION: The role may also involve travel to visit clients, attend industry events, and collaborate with global brand teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 8 years of marketing experience, with a strong understanding of the French market

Required Skills:

• Proven track record in brand management and marketing strategy
• Strong analytical skills and attention to detail
• Excellent communication and collaboration skills
• Fluency in French and English
• Commercial acumen and ability to drive brand growth
• Experience in the alcoholic beverages sector and navigating complex environments

Preferred Skills:

• Experience in media management, event management, and public relations
• Bilingual proficiency in additional languages
• Experience working with cross-functional teams and external partners

ASSUMPTION: Experience in the alcoholic beverages sector and navigating complex environments are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Brand Manager role in Paris)

Benefits:

• Competitive benefits package
• Pension and savings plans
• Health and wellness programs
• Employee discounts on Diageo products
• Flexible working arrangements

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Brand Manager role in Paris. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically focusing on premium drinks and spirits

Company Size: 10,001+ employees, with a global presence in over 180 countries

Founded: 1997, but built on the foundations of historic brands like Guinness, Johnnie Walker, and Smirnoff

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
• The company's mission is to celebrate life, every day, everywhere, through its diverse range of brands
• Diageo is committed to sustainability and responsible drinking, with a focus on reducing its environmental impact and promoting a positive culture within the company

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• beverages
• spirits
• FMCG
• and brand owners

Company Website: Diageo.com

ASSUMPTION: Diageo's diverse portfolio and global presence offer unique opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Senior, with potential for progression to Director or Global Brand Director roles

Reporting Structure: The Senior Brand Manager reports directly to the Head of Marketing France

Work Arrangement: On-site, with potential for occasional remote work or travel

Growth Opportunities:

• Progression to Director or Global Brand Director roles
• Expansion into new markets or categories
• Development of leadership and management skills
• Gaining experience in global brand management

ASSUMPTION: The role offers significant opportunities for career growth and development within Diageo's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the 8th arrondissement of Paris

Office Location(s): 162 Blues Point Rd, Sydney, NSW 2060, AU; 24440 W 143rd St, Plainfield, IL 60544, US; 396 Alhambra Circle, Coral Gables, FL 33134, US; 134 Peter St, Toronto, ON M5V 2H2, CA

Geographic Context:

• Paris is the capital and most populous city of France, with a rich cultural heritage and vibrant business environment
• The 8th arrondissement is a central district known for its luxury boutiques, high-end restaurants, and iconic landmarks like the Champs-Élysées and the Élysée Palace
• The area is well-connected by public transportation, with easy access to the city's major attractions and business hubs

Work Schedule: Monday to Friday, with flexible working hours to accommodate team meetings and project deadlines

ASSUMPTION: The role may require occasional travel to visit clients, attend industry events, or collaborate with global brand teams.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Brand management and marketing strategy skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Commercial acumen and business awareness
• Cultural fit and alignment with Diageo's values

Application Tips:

• Tailor your CV and cover letter to highlight relevant experience and skills for the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Diageo's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
• Be prepared to discuss your experience with Diageo products and how you can contribute to their success

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, P&L Management, Digital Marketing, Relationship Building, Cultural Awareness, Media Management, Event Management, Public Relations, Analytical Skills, Attention to Detail, Commercial Acumen, Team Collaboration, Communication Skills, Bilingual Proficiency, French, English

ASSUMPTION: Diageo's application process may vary depending on the specific role and location. It is essential to review the job description and company website for the most accurate and up-to-date information.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the role and the candidate's experience and skills.

👔 Cultural Fit Considerations

Company Values:

• Celebrate life, every day, everywhere
• Win together
• Be your true, authentic self
• Trust
• Foster inclusion & diversity
• Perform with passion
• Our success is our people

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and action-oriented
• Inclusive and respectful

Self-Assessment Questions:

• How do you align with Diageo's core value of 'celebrate life, every day, everywhere'?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
• How do you approach building and maintaining strong relationships with clients, consumers, and internal stakeholders?

ASSUMPTION: Diageo values diversity and inclusion, and encourages candidates to bring their unique perspectives and experiences to the role.

⚠️ Potential Challenges

• The role may require occasional travel and flexible working hours to accommodate global brand teams and client needs
• The alcoholic beverages sector is subject to strict regulations and compliance requirements
• The role may involve managing multiple brands and categories, requiring strong organizational skills and attention to detail
• The competitive nature of the industry demands a strong focus on innovation and continuous improvement

ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for growth and development within Diageo's global organization.

📈 Similar Roles Comparison

• The Senior Brand Manager role at Diageo is similar to other brand management positions in the beverage industry, but with a focus on premium drinks and spirits
• Compared to other brand management roles, this position may offer more exposure to global brand management and cross-functional team collaboration
• The role may require more experience in navigating complex environments and managing P&L

ASSUMPTION: The specific responsibilities and requirements of the role may vary depending on the brand and category being managed.

📝 Sample Projects

• Developing and implementing a digital marketing strategy for a premium spirit brand to increase online sales and engagement
• Conducting consumer research and analyzing data to inform brand positioning and messaging for a portfolio of beer brands
• Managing a product launch event for a new premium wine brand, coordinating with external partners and stakeholders to ensure a successful debut

ASSUMPTION: The specific projects and initiatives undertaken in the role may vary depending on the brand and category being managed, as well as the current market trends and consumer preferences.

❓ Key Questions to Ask During Interview

• Can you describe the brand portfolio and how the Senior Brand Manager role fits into the overall brand management structure?
• How does Diageo support the growth and development of its brand managers?
• What are the key challenges facing the brand(s) I would be managing, and how can this role help address them?
• How does Diageo approach sustainability and responsible drinking in its brand management strategies?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Diageo's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Diageo Careers website
• Tailor your CV and cover letter to highlight your relevant experience and skills for the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Diageo's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
• Be prepared to discuss your experience with Diageo products and how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.