📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Haleon
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-time
🔹 Category: Consumer Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving robust customer insights and delivering promotional effectiveness
- Leading cross-functional teams to achieve brand sales and profit objectives
- Managing brand equity and driving innovation strategy
- Collaborating with global teams and managing agency relationships
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
✅ Lead the development of annual market activation planning focused on 3-year growth drivers
✅ Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results
✅ Support and mentor junior marketing associates on the marketing team
✅ Manage brand equity through successful deployment and localization of global toolkits
✅ Drive innovation strategy through flawless execution of global innovation vision board
✅ Manage agency and cross-functional relationships at both local and global levels
✅ Drive superior execution of programs and plans to bring the brand strategies to life
✅ Collaborate with the sales team to drive strong customer engagement and in-store support
✅ Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
Required Skills:
- Proven ability to lead people in both project-based and day-to-day situations
- Experience delivering insights-based consumer communications and brand share growth
- Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
Preferred Skills:
- Master’s degree
- Strong financial capabilities and business acumen
- Experience working in a fast-paced, entrepreneurial environment
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience is also acceptable for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in Tokyo, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard working hours (9:00 AM - 5:30 PM, Monday - Friday) and flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on consumer health and wellness products
Company Size: Haleon is a large corporation with over 10,000 employees globally, providing a diverse and dynamic work environment
Founded: 2022, as a spin-off from GlaxoSmithKline
Company Description:
- Haleon is a global leader in consumer health and wellness, with a portfolio of trusted brands including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
- Haleon is committed to delivering better everyday health with humanity
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and wellness provides opportunities for the Senior Brand Manager to make a significant impact on people's lives.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and leadership opportunities
Reporting Structure: This role reports directly to the Marketing Director and oversees junior marketing associates
Work Arrangement: On-site position with flexibility for remote work as needed
Growth Opportunities:
- Potential to progress to a Marketing Director role or other senior leadership positions within the company
- Opportunities to work on global projects and collaborate with teams across different regions
- Chance to gain experience in a large, matrix organization and develop skills in cross-functional leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Akasaka district of Tokyo
Office Location(s): Tokyo Head Office, Akasaka
Geographic Context:
- Tokyo is a bustling metropolis with a vibrant culture, rich history, and numerous attractions
- The Akasaka district is known for its upscale shopping, dining, and entertainment options
- Haleon's office is conveniently located near public transportation, making it easily accessible
Work Schedule: Standard working hours with flexibility for remote work as needed
ASSUMPTION: The work environment at Haleon's Tokyo office is dynamic, inclusive, and supportive of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Adaptability and resilience in the face of change
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, customer insights, and marketing strategy skills
- Prepare examples of your experience delivering insights-based consumer communications and brand share growth
- Demonstrate your ability to work effectively in a matrix organization and manage cross-functional teams
ATS Keywords: Brand Management, Consumer Insights, Marketing Strategy, P&L Management, Team Leadership, Budget Management, Innovation Strategy, Cross-Functional Collaboration, Consumer Communications, Product Launches, Agency Management, Sales Collaboration, Performance Tracking, Mentoring, Adaptability, Financial Acumen
ASSUMPTION: Haleon uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being seen.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Transparency
- Respect
- Integrity
- Courage
- Accountability
- Development
- Teamwork
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and insightful
- Committed to delivering high-quality results
Self-Assessment Questions:
- Do you align with Haleon's values, particularly patient focus and transparency?
- Are you comfortable working in a fast-paced, entrepreneurial environment with changing demands?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Haleon values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrix organization
- Adapting to changes in job demands and organizational structure
- Balancing short-term and long-term brand objectives
- Working effectively in a global team with members across different time zones
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a focus on delivering results.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on consumer health and wellness products
- Haleon's global presence provides opportunities for international collaboration and exposure to diverse markets
- Career progression in this role may involve moving into other senior leadership positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to drive brand share growth in the Japanese market
- Managing the launch of a new product line, including market research, product development, and promotional activities
- Collaborating with global teams to adapt and localize global toolkits for the Japanese market
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Haleon's consumer health and wellness portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Haleon support the professional development and growth of its employees?
- What is the typical career path for a Senior Brand Manager at Haleon?
- How does Haleon foster a culture of inclusion and diversity in its work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, customer insights, and marketing strategy skills
- Prepare examples of your experience delivering insights-based consumer communications and brand share growth
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
