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Senior Brand Manager

GSMA
Full-time
On-site
London, London, City of, United Kingdom
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager

πŸ”Ή Company: GSMA

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Fixed Term Contract (Fixed Term)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-12

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (2 days in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the Production team to manage brand projects and roadmaps
  • Managing stakeholder expectations and socializing project status
  • Resource planning, budget tracking, and process streamlining
  • Developing and managing a small in-house production team
  • Collaborating with global brand directors and stakeholders across the GSMA

ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and experience in brand management, digital marketing, and production processes.

πŸ“‹ Key Responsibilities

βœ… Lead the Production team to manage brand projects and roadmaps

βœ… Manage stakeholder expectations and socialize project status

βœ… Resource planning, budget tracking, and process streamlining

βœ… Develop and manage a small in-house production team

βœ… Collaborate with global brand directors and stakeholders across the GSMA

βœ… Create and/or hand over clear, accurate briefs to designers or external agencies

βœ… Manage print production process, ensuring quality proofs and timely delivery

βœ… Flag project risks and develop contingency plans with the Global Brand Director

ASSUMPTION: The role involves managing multiple work streams and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in brand management, digital marketing, and production processes

Required Skills:

  • Proactive problem-solving and resource planning
  • Strong communication and stakeholder management
  • Budget tracking and process streamlining
  • Team management and leadership
  • Print production process management
  • Brief creation and project risk assessment

Preferred Skills:

  • Experience with brand roadmaps and resource planning
  • Familiarity with the GSMA and MWC brand
  • Knowledge of the mobile industry

ASSUMPTION: Candidates should have a proven track record in brand management and digital marketing, with experience in production processes and team leadership.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (Estimated based on industry standards for a Senior Brand Manager in London)

Benefits:

  • Learning & Development Opportunities
  • Generous Holiday Allowances
  • Four additional days off for professional development
  • Competitive compensation and benefits package

Working Hours: Full-time (37.5 hours per week) with flexible working arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Brand Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications and Mobile Communications

Company Size: Medium (501-1,000 employees)

Founded: 1995 (as an association), 2005 (as a limited company)

Company Description:

  • Global organization unifying the mobile ecosystem to discover, develop, and deliver innovation
  • Operates through three main pillars: Connectivity for Good, Industry Solutions, and Events
  • Hosts the world's largest and most influential connectivity event, Mobile World Congress (MWC)

Company Specialties:

  • Mobile communications
  • Mobile Internet
  • Technology and Strategy

Company Website: www.gsma.com

ASSUMPTION: GSMA is a global organization with a significant presence in the mobile industry, focusing on connectivity, innovation, and positive societal impact.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Head of Brand & Content Strategy

Work Arrangement: Hybrid (2 days in the office, 3 days remote)

Growth Opportunities:

  • Potential progression to Head of Brand & Content Strategy or similar roles
  • Broad exposure to various aspects of brand management and digital marketing
  • Opportunities to work on global projects and events

ASSUMPTION: This role offers opportunities for professional growth and exposure to various aspects of brand management and digital marketing within the mobile industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1 Angel Lane, London

Geographic Context:

  • London, a major global city with a vibrant tech industry
  • Easy access to public transportation and amenities
  • Hybrid work arrangement with 2 days in the office

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible hours)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and team members
  • Final interview with the Head of Brand & Content Strategy

Key Assessment Areas:

  • Brand management experience and skills
  • Digital marketing and production process knowledge
  • Stakeholder management and communication abilities
  • Problem-solving and project management skills

Application Tips:

  • Highlight relevant brand management and digital marketing experience
  • Demonstrate strong communication skills and problem-solving abilities
  • Tailor your resume and cover letter to emphasize your fit for the role and company
  • Prepare examples of your brand management and project management achievements

ATS Keywords: Brand Management, Digital Marketing, Production Processes, Stakeholder Management, Budget Tracking, Team Leadership, Print Production, Project Management, Brief Creation, Risk Assessment

ASSUMPTION: The application process focuses on assessing the candidate's brand management experience, digital marketing skills, and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Design software (e.g., Adobe Creative Suite, Sketch, Figma)
  • Print production software (e.g., Adobe InDesign, Illustrator)
  • Brand management platforms (e.g., Brandfolder, Frontify, Bynder)

ASSUMPTION: The role may require experience with various project management, design, print production, and brand management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passionately driven: Approach everything with unparalleled capability, tenacity, and commitment
  • Insightful leaders: Continuously develop and engage expertise, insight, and creativity
  • Stronger together: Lean on each other, embrace diversity, and fuel each other's successes

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable to change
  • Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

  • Do you approach challenges with passion and tenacity?
  • Are you able to develop and engage your expertise, insight, and creativity?
  • Do you embrace diversity and collaborate effectively with others?

ASSUMPTION: GSMA values a passionate, collaborative, and results-driven work environment that embraces diversity and fosters growth.

⚠️ Potential Challenges

  • Managing multiple work streams and stakeholders
  • Balancing on-site collaboration and remote work
  • Adapting to changes in the mobile industry and brand roadmaps
  • Meeting tight deadlines and budget constraints

ASSUMPTION: The role may present challenges in managing multiple work streams, balancing on-site and remote work, and adapting to industry changes.

πŸ“ˆ Similar Roles Comparison

  • Senior Brand Manager (GSMA) vs. Senior Brand Manager (Tech Company): GSMA focuses on the mobile industry, while a tech company may have a broader product portfolio
  • Industry-specific context: GSMA's focus on mobile communications and digital inclusion
  • Career path comparison: Potential progression to Head of Brand & Content Strategy or similar roles within GSMA or other organizations

ASSUMPTION: This role offers unique opportunities within the mobile industry, with potential progression to leadership positions.

πŸ“ Sample Projects

  • Managing the brand roadmap for MWC Barcelona, including resource planning, budget tracking, and stakeholder communication
  • Collaborating with external agencies to create and execute brand campaigns for GSMA's Connectivity for Good initiatives
  • Managing the print production process for GSMA's annual report, ensuring quality proofs and timely delivery

ASSUMPTION: The role involves managing brand roadmaps, collaborating with external agencies, and overseeing print production processes.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other teams and departments within GSMA?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • What opportunities are there for professional growth and development within this role?
  • How does GSMA support work-life balance for employees working in a hybrid arrangement?

ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you are proactive and thoughtful about your potential fit within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand management and digital marketing experience
  • Prepare examples of your brand management and project management achievements
  • Follow up with the GSMA HR team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.