📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Fixed Term Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading the Production team to manage brand projects and roadmaps
- Managing stakeholder expectations and socializing project status
- Resource planning, budget tracking, and process streamlining
- Developing and managing a small in-house production team
- Collaborating with global brand directors and stakeholders across the GSMA
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and experience in brand management, digital marketing, and production processes.
📋 Key Responsibilities
✅ Lead the Production team to manage brand projects and roadmaps
✅ Manage stakeholder expectations and socialize project status
✅ Resource planning, budget tracking, and process streamlining
✅ Develop and manage a small in-house production team
✅ Collaborate with global brand directors and stakeholders across the GSMA
✅ Create and/or hand over clear, accurate briefs to designers or external agencies
✅ Manage print production process, ensuring quality proofs and timely delivery
✅ Flag project risks and develop contingency plans with the Global Brand Director
ASSUMPTION: The role involves managing multiple work streams and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in brand management, digital marketing, and production processes
Required Skills:
- Proactive problem-solving and resource planning
- Strong communication and stakeholder management
- Budget tracking and process streamlining
- Team management and leadership
- Print production process management
- Brief creation and project risk assessment
Preferred Skills:
- Experience with brand roadmaps and resource planning
- Familiarity with the GSMA and MWC brand
- Knowledge of the mobile industry
ASSUMPTION: Candidates should have a proven track record in brand management and digital marketing, with experience in production processes and team leadership.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Brand Manager in London)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Four additional days off for professional development
- Competitive compensation and benefits package
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Brand Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications and Mobile Communications
Company Size: Medium (501-1,000 employees)
Founded: 1995 (as an association), 2005 (as a limited company)
Company Description:
- Global organization unifying the mobile ecosystem to discover, develop, and deliver innovation
- Operates through three main pillars: Connectivity for Good, Industry Solutions, and Events
- Hosts the world's largest and most influential connectivity event, Mobile World Congress (MWC)
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: www.gsma.com
ASSUMPTION: GSMA is a global organization with a significant presence in the mobile industry, focusing on connectivity, innovation, and positive societal impact.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Head of Brand & Content Strategy
Work Arrangement: Hybrid (2 days in the office, 3 days remote)
Growth Opportunities:
- Potential progression to Head of Brand & Content Strategy or similar roles
- Broad exposure to various aspects of brand management and digital marketing
- Opportunities to work on global projects and events
ASSUMPTION: This role offers opportunities for professional growth and exposure to various aspects of brand management and digital marketing within the mobile industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London, a major global city with a vibrant tech industry
- Easy access to public transportation and amenities
- Hybrid work arrangement with 2 days in the office
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible hours)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Brand & Content Strategy
Key Assessment Areas:
- Brand management experience and skills
- Digital marketing and production process knowledge
- Stakeholder management and communication abilities
- Problem-solving and project management skills
Application Tips:
- Highlight relevant brand management and digital marketing experience
- Demonstrate strong communication skills and problem-solving abilities
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare examples of your brand management and project management achievements
ATS Keywords: Brand Management, Digital Marketing, Production Processes, Stakeholder Management, Budget Tracking, Team Leadership, Print Production, Project Management, Brief Creation, Risk Assessment
ASSUMPTION: The application process focuses on assessing the candidate's brand management experience, digital marketing skills, and problem-solving abilities.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Print production software (e.g., Adobe InDesign, Illustrator)
- Brand management platforms (e.g., Brandfolder, Frontify, Bynder)
ASSUMPTION: The role may require experience with various project management, design, print production, and brand management tools.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven: Approach everything with unparalleled capability, tenacity, and commitment
- Insightful leaders: Continuously develop and engage expertise, insight, and creativity
- Stronger together: Lean on each other, embrace diversity, and fuel each other's successes
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you approach challenges with passion and tenacity?
- Are you able to develop and engage your expertise, insight, and creativity?
- Do you embrace diversity and collaborate effectively with others?
ASSUMPTION: GSMA values a passionate, collaborative, and results-driven work environment that embraces diversity and fosters growth.
⚠️ Potential Challenges
- Managing multiple work streams and stakeholders
- Balancing on-site collaboration and remote work
- Adapting to changes in the mobile industry and brand roadmaps
- Meeting tight deadlines and budget constraints
ASSUMPTION: The role may present challenges in managing multiple work streams, balancing on-site and remote work, and adapting to industry changes.
📈 Similar Roles Comparison
- Senior Brand Manager (GSMA) vs. Senior Brand Manager (Tech Company): GSMA focuses on the mobile industry, while a tech company may have a broader product portfolio
- Industry-specific context: GSMA's focus on mobile communications and digital inclusion
- Career path comparison: Potential progression to Head of Brand & Content Strategy or similar roles within GSMA or other organizations
ASSUMPTION: This role offers unique opportunities within the mobile industry, with potential progression to leadership positions.
📝 Sample Projects
- Managing the brand roadmap for MWC Barcelona, including resource planning, budget tracking, and stakeholder communication
- Collaborating with external agencies to create and execute brand campaigns for GSMA's Connectivity for Good initiatives
- Managing the print production process for GSMA's annual report, ensuring quality proofs and timely delivery
ASSUMPTION: The role involves managing brand roadmaps, collaborating with external agencies, and overseeing print production processes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams and departments within GSMA?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within this role?
- How does GSMA support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and shows that you are proactive and thoughtful about your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and digital marketing experience
- Prepare examples of your brand management and project management achievements
- Follow up with the GSMA HR team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
