🔹 Job Title: Senior Brand Manager
🔹 Company: Abbott
🔹 Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
✅ Develop and implement annual business plans to achieve business targets
✅ Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
✅ Localize and execute 360-degree communication plans across all relevant channels
✅ Track and articulate market performance, trends, and their impact on the business
✅ Demonstrate excellent project management skills and work collaboratively with cross-functional teams
✅ Analyze ROI of advertising and promotional investments to optimize the mix
✅ Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
✅ Build rapport with KOLs to drive brand awareness, preference, and advocacy
✅ Execute field activities such as road shows, product training, and symposiums to create product awareness
✅ Ensure all business activities are conducted in accordance with Abbott's Code of Ethics and local government laws
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively under pressure.
Education: A basic degree in business studies, marketing, or any sciences
Experience: 6+ years of consumer marketing management experience gained at a country, regional, or global level of an MNC; experience in HCP marketing will be an added advantage
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in consumer marketing, preferably in the pharmaceutical or FMCG industry, and experience in HCP marketing will be well-suited for this role.
Salary Range: The salary range for this position is not specified. However, based on industry standards for a Senior Brand Manager role in Malaysia with 6-10 years of experience, the estimated salary range is RM 150,000 - RM 250,000 per annum.
Benefits:
Working Hours: Standard work hours with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.
Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
Company Specialties:
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio offer candidates the opportunity to work on innovative healthcare solutions and contribute to improving lives worldwide.
Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and leadership.
Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director and oversees a team of marketing professionals.
Work Arrangement: This role is on-site, with the primary office location in Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37. However, the role may require occasional travel for meetings, events, or field activities.
Growth Opportunities:
ASSUMPTION: This role offers strong potential for career growth and development within Abbott's extensive global network.
Office Type: Abbott's office in Malaysia is a modern, professional environment with a collaborative work culture.
Office Location(s): Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
Geographic Context:
Work Schedule: Standard work hours with flexibility for project demands and occasional travel.
ASSUMPTION: Abbott's office in Malaysia offers a dynamic and multicultural work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Marketing Strategy, Project Management, Cross-Functional Collaboration, Digital Marketing, Consumer Marketing, Healthcare Professional Marketing, Market Analysis, ROI Analysis, Communication Skills, CRM, E-commerce, Innovative Thinking, Operational Rigor, Sales Growth, Product Awareness, Community Activations
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the organization and the role.
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Abbott's values and work style, and possess strong communication and collaboration skills, will be well-suited for this role.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and stakeholder management, with opportunities for career growth and development within Abbott's global network.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Senior Brand Manager role at Abbott.
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.