📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: GSK
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the launch of a high-priority respiratory asset within GSK’s Specialty Business Unit.
- Managing cross-functional teams and engaging with above-country stakeholders for launch activities.
- Developing and executing digital engagement plans to drive brand awareness and market share growth.
- Optimizing customer experience journeys and content usage through data-driven insights.
- Collaborating with internal and external teams for agile content creation and strategic business planning.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement to successfully launch a new asset and drive brand growth.
📋 Key Responsibilities
✅ Own launch planning for new asset, requiring cross-functional team management, above-country engagement, and sound project management for launch activities.
✅ Drive brand marketing strategy through the development of digital engagement plans to drive brand awareness that correlates with increased sales and market share growth. Additional responsibilities include:
- Orchestrate and optimize data-driven customer experience journeys.
- Customize, localize, and personalize global brand content to maximize engagement.
- Collaborate with internal GSK and external agencies for agile content creation.
- Provide expertise on the design and performance optimization of content.
- Support the cross-functional matrix team in content approval processes.
- Optimize content usage using dashboards to inform data-driven improvements.
✅ Lead on regular forecasting and reporting cycles.
✅ Take a leading role in strategic and operational business planning.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful launch planning and brand growth.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience.
Experience: Proven experience in pharmaceutical marketing, brand management, with a track record of developing and executing marketing strategies in a secondary care/specialist therapy area.
Required Skills:
- Strong communication and stakeholder management skills.
- Proven experience in pharmaceutical marketing and brand management.
- Customer-focused mindset and champion of customer needs.
- Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.
- Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative.
- Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace.
Preferred Skills:
- Experience as a commercial/content reviewer.
- Knowledge of the ABPI code and application.
ASSUMPTION: Strong communication, stakeholder management, and customer focus are essential for success in this role. Experience in pharmaceutical marketing and brand management is also critical.
💰 Compensation & Benefits
Salary Range: £65,000 - £85,000 per annum (Estimated based on industry standards for a Senior Brand Manager role in the UK pharmaceutical industry)
Benefits:
- Competitive benefits package, including pension, healthcare, and wellness programs.
- Flexible working arrangements and agile working culture.
- Opportunities for professional development and career progression.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Flexible working hours may be available)
ASSUMPTION: The estimated salary range is based on industry standards for a Senior Brand Manager role in the UK pharmaceutical industry. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals. GSK is a global biopharma company focused on preventing and treating disease with vaccines, specialty and general medicines.
Company Size: Large (10,001+ employees). GSK offers a large, diverse, and collaborative work environment with opportunities for growth and development.
Founded: 1715. GSK has a rich history and extensive experience in the pharmaceutical industry, with a strong commitment to innovation and improving patient outcomes.
Company Description:
- GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together.
- The company focuses on four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
- GSK is committed to creating a place where people can thrive, with a culture that values diversity, inclusion, and collaboration.
Company Specialties:
- Pharmaceutical products and vaccines.
- Innovative medicines and treatments for a wide range of diseases and conditions.
- Global healthcare solutions and partnerships.
Company Website: www.gsk.com
ASSUMPTION: GSK is a well-established and respected pharmaceutical company with a strong global presence and a commitment to innovation and improving patient outcomes.
📊 Role Analysis
Career Level: Senior. This role offers an opportunity to lead a high-priority project and drive brand growth within a global pharmaceutical company.
Reporting Structure: This role reports directly to the Brand Director and works closely with cross-functional teams, including marketing, sales, and medical affairs.
Work Arrangement: On-site, with flexible working arrangements and agile working culture available.
Growth Opportunities:
- Successful completion of this project may lead to further leadership opportunities within GSK’s brand marketing organization.
- GSK offers a range of professional development opportunities, including training programs, mentorship, and career progression planning.
- Working on high-priority projects provides an opportunity to gain visibility and demonstrate leadership skills to senior stakeholders.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within GSK’s brand marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): GSK HQ, London, UK
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and excellent transportation links.
- The GSK HQ is located in the heart of London, with easy access to public transportation and nearby amenities.
- London offers a high cost of living compared to other UK cities but provides competitive salaries and benefits packages to reflect this.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Flexible working hours may be available)
ASSUMPTION: Working at GSK’s London headquarters offers a dynamic and collaborative work environment, with easy access to the city’s cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and other stakeholders.
- Final round interview with the Brand Director and other senior leaders.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Project management and stakeholder engagement abilities.
- Digital marketing and content optimization expertise.
- Customer-centric mindset and data-driven approach.
- Cultural fit and alignment with GSK’s values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of GSK’s brand and the respiratory therapy area in your application materials.
- Prepare examples of your experience driving brand growth and optimizing customer experience journeys.
- Research GSK’s company culture and values, and be ready to discuss how you align with them during the interview process.
ATS Keywords: Brand Management, Pharmaceutical Marketing, Launch Planning, Digital Engagement, Content Optimization, Stakeholder Management, Forecasting, Strategic Planning, Operational Planning, Customer Experience, Agile Content Creation, Data-Driven Marketing
ASSUMPTION: GSK’s interview process is designed to assess candidates’ strategic thinking, project management, and stakeholder engagement skills, as well as their cultural fit and alignment with the company’s values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Project management tools (e.g., Asana, Trello, JIRA).
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics).
- Content creation and design tools (e.g., Adobe Creative Suite, Canva).
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management tools, and marketing automation and analytics tools. Familiarity with content creation and design tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Ambitious for patients – focusing on delivering the things that matter better and faster, without compromising safety or quality.
- Accountable for impact – owning my work and supporting others to succeed.
- Do the right thing – with integrity and care, complying with applicable laws, regulations, standards, and policies – and I will speak up if things don’t feel right.
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional engagement.
- Agile and adaptable, with a willingness to take on new challenges and learn new skills.
- Customer-focused and data-driven, with a commitment to continuous improvement.
Self-Assessment Questions:
- Do I have a proven track record of driving brand growth and optimizing customer experience journeys in a pharmaceutical or related industry?
- Am I comfortable working in a fast-paced, collaborative environment and engaging with cross-functional stakeholders?
- Do I have strong communication and stakeholder management skills, with the ability to influence and build trust with others?
ASSUMPTION: GSK values candidates who are ambitious for patients, accountable for impact, and committed to doing the right thing. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities during launch planning.
- Keeping up with the fast-paced nature of the pharmaceutical industry and staying ahead of emerging trends and technologies.
- Working in a highly regulated environment with strict compliance requirements.
- Adapting to changes in the market and competitive landscape, and pivoting strategies as needed.
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong project management, stakeholder engagement, and adaptability skills to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on launch planning for a high-priority respiratory asset within GSK’s Specialty Business Unit.
- Compared to other brand management roles in the pharmaceutical industry, this position offers high visibility and the opportunity to shape innovative strategies in a fast-paced, collaborative environment.
- Career progression in this role may lead to further leadership opportunities within GSK’s brand marketing organization, with potential to move into other therapeutic areas or functional roles.
ASSUMPTION: This role offers a unique opportunity to drive brand growth and launch a high-priority asset within a global pharmaceutical company, with potential for significant career advancement.
📝 Sample Projects
- Developing and executing a digital engagement plan to drive brand awareness and market share growth for a new respiratory asset.
- Optimizing customer experience journeys and content usage through data-driven insights to improve patient outcomes and enhance brand loyalty.
- Collaborating with cross-functional teams to create and approve content for launch activities, ensuring compliance with regulatory requirements and brand guidelines.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on brand marketing strategy, digital engagement, and content optimization.
❓ Key Questions to Ask During Interview
- Can you describe the launch timeline and key milestones for the new respiratory asset?
- How does this role fit into the broader brand marketing organization, and what opportunities are there for career progression?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does GSK support the professional development and growth of its employees, particularly in this role?
- What is the work-life balance like for someone in this role, and how does GSK support work-life integration?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the expectations and opportunities that come with it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand management, launch planning, and digital engagement.
- Prepare examples of your experience driving brand growth and optimizing customer experience journeys.
- Research GSK’s company culture and values, and be ready to discuss how you align with them during the interview process.
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
