- Job Title: Senior Brand Manager
- Company: Kimberly-Clark
- Location: Dallas, TX (Hybrid)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: 10+ years
- Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Leading global brand strategy and innovation for the Baby and Child Care portfolio.
- Collaborating with cross-functional teams and influencing decisions across regions.
- Defining strategy and pipeline for new businesses.
- Building and sustaining relationships across international markets and functions.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
- Brand Strategy & Innovation: Lead key elements of brand strategy, innovation strategy pipeline, and consumer-facing initiatives for the Diapers portfolio globally.
- Innovation Scaling: Lead global priority scaling front-end innovation initiatives for Diapers, partnering with cross-functional teams and lead markets.
- Pipeline & Opportunity Identification: Identify pipeline gaps and scaling opportunities for Innovation across Huggies aligned to Portfolio Vision.
- Strategic Initiatives: Co-lead brand strategic initiatives like Brand Architecture and Huggies Portfolio of the future.
- New Growth Opportunities: Explore and define new growth opportunities and categories for portfolio expansion options through market development model and action plans.
ASSUMPTION: This role involves a high degree of collaboration, influencing, and decision-making with various stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree (MBA or graduate-level degree in a related field preferred)
- Experience: 10+ years of experience in supporting a brand in innovation and consumer insights into product ideas (CPG) with an entrepreneurial approach and driving new business models
- Required Skills:
- Globally oriented CPG marketer with strong strategic business & brand building foundation, commercialization, and innovation skill set
- Experience managing others and actively supporting the development of team members across regions
- Strategic marketing and brand management skills, including segmentation, positioning, market research, new product development, pricing, promotions, advertising, and digital marketing
- Business/commercial acumen, analytical skills, financial acumen, and solid commercial grounding
- Strong communication skills, cultural sensitivity, and ability to build relationships across international markets and in a matrix organization
Preferred Skills:
- International experience
- Proficiency in project management tools and software
ASSUMPTION: Candidates with experience in the consumer packaged goods sector and a proven track record of driving growth in a matrix organization will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: $157,700 - $194,800 USD (Anticipated base pay range for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience.)
- Benefits:
- Medical, dental, and vision coverage
- On-site fitness center and occupational health nurse
- Flexible spending and savings accounts
- Income protection insurance
- Additional programs and support for education, adoption, relocation, and childcare
- Working Hours: Full-time (40 hours/week) with flexible work arrangements (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the consumer packaged goods industry. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
- Industry: Kimberly-Clark operates in the manufacturing industry, focusing on personal care and health care products.
- Company Size: 10,001+ employees (Global)
- Founded: 1872 (Headquarters in Irving, TX)
- Company Description: Kimberly-Clark is dedicated to creating Better Care for a Better World by providing essential products for a better life. They strive to improve lives through their iconic brands, including Huggies, Kleenex, Kotex, and Depend.
- Company Specialties: Personal care, health care, and consumer products
📊 Role Analysis
- Career Level: Senior-level role with potential for growth and leadership opportunities
- Reporting Structure: This role reports to the Senior Global Marketing Director BCC and collaborates with cross-functional teams and regional sector marketing teams.
- Work Arrangement: Hybrid (3 days on-site, 2 days remote) with flexible work arrangements that empower employees to have purposeful time in the office and partner with their leader to make flexibility work for both the employee and the business.
Growth Opportunities:
- Potential to lead global priority scaling front-end innovation initiatives
- Opportunities to influence and make decisions together with regional sector marketing teams, global and regional R&E, and lead markets
- Possibility to define strategy and pipeline for new businesses
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to influence global strategy and drive innovation.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site, 2 days remote)
- Office Location(s): Dallas World Headquarters, Chicago Commercial Center, Roswell Building 300
- Geographic Context: Dallas, TX, offers a vibrant business environment with a low cost of living compared to other major US cities. It is home to numerous Fortune 500 companies and provides ample opportunities for professional growth.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → In-depth interviews with hiring manager and team members → Final interview with senior leadership → Job offer
- Key Assessment Areas: Strategic thinking, communication skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions focusing on your experience with brand management, innovation, and stakeholder management.
- Research Kimberly-Clark's mission, values, and culture to demonstrate your fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing analytics and reporting tools (e.g., Google Analytics, Tableau)
- Consumer research and insights tools (e.g., SurveyMonkey, Qualtrics)
ASSUMPTION: Proficiency in project management tools and marketing analytics software is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Integrity, accountability, collaboration, and personal initiative
- Work Style: Kimberly-Clark fosters a performance-driven culture with a focus on achieving results through teamwork and continuous improvement.
- Self-Assessment Questions:
- How do you align with Kimberly-Clark's core values, and can you provide an example of how you've demonstrated these values in your previous roles?
- How comfortable are you working in a matrix organization and collaborating with cross-functional teams across regions?
- How do you approach driving innovation and new business models in a dynamic market environment?
ASSUMPTION: Kimberly-Clark values candidates who embody their core values and can thrive in a collaborative, performance-driven work environment.
⚠️ Potential Challenges
- Balancing global brand strategy with regional market needs and preferences
- Managing multiple stakeholders and influencing decisions in a matrix organization
- Keeping up with the fast-paced consumer packaged goods industry and adapting to market trends and changes
📈 Similar Roles Comparison
- Senior Brand Manager vs. Global Brand Manager: The Senior Brand Manager role focuses on leading strategy and innovation for a specific portfolio, while the Global Brand Manager role oversees multiple brands and categories on a global scale.
- Industry-specific context: Kimberly-Clark's portfolio spans various categories, including personal care, health care, and consumer products, offering diverse growth opportunities for candidates with relevant experience.
- Career path comparison: This role provides a clear path for career progression, with opportunities to lead global priority scaling front-end innovation initiatives and influence global strategy.
ASSUMPTION: Candidates should consider their long-term career goals and the specific aspects of this role that align with their interests and skills when comparing it to similar roles.
📝 Sample Projects
- Developing and executing a global brand architecture strategy for the Huggies portfolio
- Leading a cross-functional team to launch a new product line in a key market, driving consumer adoption and market share growth
- Conducting consumer research and insights analysis to inform innovation pipeline and product development strategies
ASSUMPTION: These sample projects highlight the strategic and collaborative nature of the role, requiring strong analytical skills, stakeholder management, and innovation focus.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global marketing strategy for Kimberly-Clark's Baby and Child Care portfolio?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Kimberly-Clark support the professional development and growth of its employees in marketing roles?
- What are the most significant challenges facing the Baby and Child Care portfolio, and how can this role address them?
- How does Kimberly-Clark foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate your interest in understanding the role's strategic context, expectations, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://kimberlyclark.wd1.myworkdayjobs.com/GLOBAL/job/USA-TX-Dallas/Senior-Brand-Manager_878586-2).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions focusing on your experience with brand management, innovation, and stakeholder management.
- Research Kimberly-Clark's mission, values, and culture to demonstrate your fit with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
