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Senior Brand Manager, Beauty/HBA

Shoppers Drug Mart
Full-time
On-site
Toronto, Ontario, Canada
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager, Beauty/HBA

πŸ”Ή Company: Shoppers Drug Mart

πŸ”Ή Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Retail - Beauty/HBA

πŸ”Ή Date Posted: July 29, 2025

πŸ”Ή Experience Level: 5+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing the sourcing, onboarding, and implementation of new National and Exclusive brands
  • Increasing market penetration and driving sales and profitability
  • Collaborating with cross-functional teams to develop and execute brand strategies
  • Analyzing market trends and competitor activities to inform decision-making

ASSUMPTION: This role requires a high level of understanding of the Health and Beauty industry and trends, as well as advanced initiative and sound judgment to organize and prioritize tasks and projects.

πŸ“‹ Key Responsibilities

βœ… Manage the sourcing, onboarding, and implementation of new National and Exclusive brands to increase market penetration, drive sales, and profitability

βœ… Collaborate with cross-functional teams to develop and execute brand strategies

βœ… Analyze market trends and competitor activities to inform decision-making

βœ… Conduct market research and competitive analysis to identify opportunities

βœ… Develop and maintain strong relationships with brand partners and vendors

βœ… Prepare and deliver business cases, updates, and presentations to senior leadership

ASSUMPTION: This role requires strong communication, analytical, and interpersonal skills, as well as the ability to work effectively in a fast-paced retail environment.

🎯 Required Qualifications

Education: Post-secondary education equivalent to a university degree in Business, Marketing, Merchandising, or a related field

Experience: 5+ years in brand or category management, or equivalent experience preferably in the Health and Beauty industry or retailer

Required Skills:

  • Advanced understanding of the Health and Beauty industry and trends
  • Strong communication skills, verbally and written
  • Results-oriented with a focus on strategy and the ability to identify opportunities within the business
  • Sound judgment and initiative to organize and prioritize tasks, workload, and projects
  • Specialized interpersonal skills for negotiations and conflict resolution
  • Proficient computer skills (MS Office, Excel, PowerPoint, Teams)

Preferred Skills:

  • Knowledge and experience with Nielsen market share data
  • Knowledge and experience with trend services/publications (WGSN, Beautystreams, Stylus)
  • Exposure and experience with industry trade shows (Cosmoprof, The Makeup Show, ECRM)
  • Experience in competitive and trend market shops (Canada, USA, International)

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of competitive market trends and brand positioning, as well as solid understanding of Health & Beauty marketing, merchandising, and omni-channel strategies.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Toronto, the estimated salary range is CAD 90,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Purchase Discount Program
  • Competitive Pay
  • Online Learning through Academy

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits listed are based on the job description and may be subject to change or additional terms and conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail - Beauty/HBA

Company Size: 1,001-5,000 employees

Founded: 1962

Company Description:

  • Shoppers Drug Mart is a leading Canadian retail pharmacy chain with over 1,300 stores across the country
  • Offers a wide range of health and beauty products, as well as pharmacy services
  • Committed to innovation, customer care, and community involvement

Company Specialties:

  • Retail pharmacy
  • Health and beauty products
  • Pharmacy services

Company Website: http://www.shoppersdrugmart.ca

ASSUMPTION: Shoppers Drug Mart is a well-established company with a strong presence in the Canadian retail market, offering a wide range of products and services to its customers.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Senior Director, Beauty

Work Arrangement: On-site, with flexibility to work remotely as needed

Growth Opportunities:

  • Potential for career progression within the Beauty/HBA category or broader organization
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams
  • Access to online learning and development resources through the Academy

ASSUMPTION: This role offers opportunities for career growth and development within the Beauty/HBA category and the broader organization, as well as the chance to work on high-impact projects and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 243 Consumers Road, Toronto, Ontario, M2J 4W8

Geographic Context:

  • Toronto is the capital city of the province of Ontario and the largest city in Canada
  • Known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
  • Offers a range of housing options, dining, and entertainment choices

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The work environment at Shoppers Drug Mart's corporate headquarters is fast-paced and dynamic, with a focus on collaboration and innovation. The location in Toronto offers a wide range of housing, dining, and entertainment options, as well as easy access to public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the hiring manager
  • In-person or video interview with the hiring manager and other stakeholders
  • Final interview with senior leadership

Key Assessment Areas:

  • Industry knowledge and experience
  • Communication and presentation skills
  • Analytical and problem-solving skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a fast-paced retail environment
  • Research the company and the Beauty/HBA category to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Brand Management, Health and Beauty Industry, Market Penetration, Sales Growth, Strategic Planning, Cross-functional Collaboration, Market Research, Competitive Analysis, Presentation Skills, Retail Environment

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's industry knowledge, communication skills, and cultural fit. Applicants should tailor their application materials and prepare for behavioral and situational interview questions to demonstrate their qualifications and fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and may vary depending on the specific needs of the organization and the projects the candidate is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Collaborative
  • Innovative
  • Accountable
  • Respectful

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you have a strong understanding of the Health and Beauty industry and trends?
  • Are you comfortable working in a fast-paced retail environment and collaborating with cross-functional teams?
  • Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Shoppers Drug Mart values a customer-focused, collaborative, and innovative work environment, with a strong emphasis on accountability and respect. Candidates should assess their fit with these values and work style preferences before applying for the role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced retail environment
  • Navigating a large organization with multiple stakeholders
  • Keeping up with industry trends and competitor activities
  • Working with tight deadlines and changing priorities

ASSUMPTION: This role may present challenges related to managing multiple projects and priorities in a fast-paced retail environment, as well as navigating a large organization with multiple stakeholders. Candidates should be comfortable working in a dynamic and changing environment and have strong project management and communication skills to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Senior Brand Manager roles in the Beauty/HBA category, but may have a greater focus on market penetration and sales growth due to the retail environment
  • Compared to other retail roles, this position may require a deeper understanding of the Health and Beauty industry and trends, as well as stronger analytical and presentation skills
  • Career progression in this role may lead to opportunities in other categories or functions within the organization, such as marketing, merchandising, or category management

ASSUMPTION: This role is similar to other Senior Brand Manager roles in the Beauty/HBA category, but may have a greater focus on market penetration and sales growth due to the retail environment. Candidates should consider their fit with the retail environment and the specific needs of the organization when comparing this role to other opportunities.

πŸ“ Sample Projects

  • Conducting market research and competitive analysis to identify opportunities for new National and Exclusive brands
  • Developing and delivering business cases, updates, and presentations to senior leadership to secure approval for new brand partnerships
  • Managing the onboarding and implementation of new brands, including vendor negotiations, product assortment planning, and launch events

ASSUMPTION: These sample projects are intended to illustrate the types of activities and deliverables that may be required for this role, but the specific projects and priorities may vary depending on the needs of the organization and the current market landscape.

❓ Key Questions to Ask During Interview

  • Can you describe the current brand portfolio and how this role will contribute to its growth and success?
  • How does this role collaborate with other functions within the organization, such as merchandising, marketing, and category management?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Shoppers Drug Mart support the growth and development of its employees?
  • What are the key challenges facing the Beauty/HBA category and how does this role address them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the organization, and the industry landscape, as well as to demonstrate their interest and enthusiasm for the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the Health and Beauty industry and trends, as well as your ability to work effectively in a fast-paced retail environment
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a fast-paced retail environment
  • Research the company and the Beauty/HBA category to demonstrate your industry knowledge and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.