📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Church & Dwight Co., Inc.
🔹 Location: Ewing, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and growth for specialty hair and skin care brands such as Nair, Viviscal, and Batiste.
- Leading the development and execution of new product projects and managing the innovation pipeline.
- Collaborating with global teams, cross-functional teams, and external resources to achieve brand growth and alignment with strategic objectives.
- Utilizing data and insights to inform strategic direction and develop business cases.
- Managing project budgets and P&Ls, ensuring financial alignment with strategic goals.
ASSUMPTION: This role requires a strategic thinker with a strong consumer focus and a passion for innovation, who can thrive in a collaborative, global environment.
📋 Key Responsibilities
✅ Lead development of innovation pipelines for Nair and Viviscal, ensuring alignment with brand strategies and consumer needs.
✅ Work collaboratively with GNPI UK to influence Batiste’s global strategy, championing local US needs while aligning with global objectives.
✅ Identify and drive transformational innovation opportunities for Batiste, developing unique go-to-market strategies to nurture and scale these ideas effectively.
✅ Leverage cross-functional teams to drive projects forward, influencing without authority to achieve shared objectives and strategic alignment.
✅ Utilize data and insights to inform strategic direction, develop business cases, and prioritize high-impact projects for specialty hair and skin care brands.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, influencing, and strategic thinking to drive brand growth through innovation.
🎯 Required Qualifications
Education: Bachelor’s Degree required; MBA preferred.
Experience: Proven experience in brand management, with a focus on innovation and strategic growth.
Required Skills:
- Strategic & Business Acumen: Ability to think strategically, ideate, and develop robust business cases. Skilled in project prioritization to drive brand growth through innovation.
- Innovation & Disruption: Facilitates successful implementation of innovative ideas, champions new concepts, and helps teams embrace change and engage in new processes.
- Cross-Functional Influence: Strong ability to build relationships and influence across diverse teams, managing external resources and agencies effectively.
- Analytical Knowledge: Expertise in using qualitative and quantitative data to make informed business decisions, translating insights into cohesive stories.
- Market & Consumer Research: Proficient in identifying market research needs, developing studies in collaboration with Market Research partners, and building impactful presentations using data and insights.
- Trade Strategy & Supply Chain: Knowledgeable in supply chain complexities, developing pricing strategies, and leading customer presentations on innovation.
- Financial Management: Skilled in managing NPD P&Ls, budget ownership, and GNPI tracker inputs, ensuring financial alignment with strategic goals.
- Digital Savviness: Encourages the adoption of new solutions and technology, incorporating emerging tech and e-commerce into business planning.
- Positive Attitude & Resilience: Demonstrates a growth mindset, approaches work with enthusiasm and sets high standards to motivate the team.
Preferred Skills:
- Experience in the consumer goods industry or relevant industry experience.
- Fluency in multiple languages.
ASSUMPTION: This role requires a well-rounded candidate with a strong background in brand management, strategic thinking, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Brand Manager role with 5-10 years of experience in the consumer goods industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off and holiday schedule.
- Employee discounts on Church & Dwight products.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Church & Dwight is a world leader in household and personal care products, operating in the manufacturing industry.
Company Size: Church & Dwight has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 1846, with a rich history and established brand portfolio.
Company Description:
- Church & Dwight is a consumer products manufacturing company with a portfolio of well-known brands, including ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath®, and HERO.
- The company operates globally and is listed in the S&P 500, with a focus on providing quality, affordable consumer products that power people’s every day.
- Church & Dwight fosters a culture of ambition, impact, and collaboration, with a shared sense of purpose guided by its pillars.
Company Specialties:
- Consumer Products Manufacturing
- Specialty Products Manufacturing
Company Website: http://www.churchdwight.com/
ASSUMPTION: Church & Dwight offers a dynamic work environment with a focus on innovation, collaboration, and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for strategic influence and leadership within the GNPI organization.
Reporting Structure: The Senior Brand Manager reports directly to the Director of GNPI, Specialty Hair and Skin Care and collaborates with various cross-functional teams and global counterparts.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to influence global brand strategies and drive transformational innovation.
- Chance to develop and refine project management, cross-functional collaboration, and strategic thinking skills.
- Opportunities for professional development and career advancement within the organization.
ASSUMPTION: This role offers a unique blend of strategic, cross-functional, and global responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Church & Dwight's headquarters is a modern, collaborative workspace with a mix of open and private workspaces.
Office Location(s): Princeton South Corporate Center, 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, US
Geographic Context:
- Ewing, New Jersey, is located in the central part of the state, approximately 15 miles northeast of Trenton and 50 miles southeast of New York City.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- Ewing is home to a diverse population and a range of cultural, recreational, and dining options.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of on-site and remote work.
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Church & Dwight careers portal.
- Phone or video screen with the hiring manager or HR representative.
- In-depth interviews with cross-functional team members and/or senior leadership.
- Final round interviews, which may include a case study or presentation component.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and influencing abilities.
- Data analysis and presentation skills.
- Cultural fit and alignment with Church & Dwight's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that demonstrate your fit for the role.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and strategic thinking skills.
- Research Church & Dwight's brand portfolio and industry trends to showcase your understanding of the business and market landscape.
ATS Keywords: Innovation, Brand Management, Strategic Growth, Cross-Functional Collaboration, Data Analysis, Market Research, Financial Management, Digital Savviness, Positive Attitude, Resilience
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Market research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: The tools and technologies required for this role are standard for the consumer goods industry and may vary depending on the candidate's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Ambition: We take pride in owning our areas of expertise and driving impact.
- Impact: We believe that we can have the biggest impact because: Together We Have the Power to Win.
- Collaboration: We foster a low-ego, open-minded environment where everyone has something to contribute and something to gain from working together.
Work Style:
- Collaborative: This role requires close collaboration with global teams, cross-functional teams, and external resources.
- Strategic: The Senior Brand Manager must think strategically, ideate, and develop robust business cases to drive brand growth through innovation.
- Influential: This role involves influencing without authority to achieve shared objectives and strategic alignment.
Self-Assessment Questions:
- Do you thrive in a collaborative, global environment and enjoy working with diverse teams?
- Are you a strategic thinker with a passion for innovation and driving brand growth?
- Do you possess strong influencing skills and the ability to drive projects forward without direct authority?
ASSUMPTION: Candidates who align with Church & Dwight's values and work style preferences will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Navigating a global matrix organization, with potential complexities in cross-functional collaboration and decision-making.
- Adapting to a hybrid work arrangement, balancing on-site collaboration and remote work effectively.
- Keeping up with industry trends and consumer preferences, demanding continuous learning and adaptation.
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position offers a unique blend of global, cross-functional, and strategic responsibilities.
- In the consumer goods industry, this role is typical for a mid-sized company, with a focus on driving innovation and growth for established brands.
- Career progression in this role may lead to global brand management or leadership positions within the GNPI organization or other functions within Church & Dwight.
ASSUMPTION: This role offers a distinct combination of responsibilities and growth opportunities compared to other Senior Brand Manager positions in the industry.
📝 Sample Projects
- Developing and executing a new product launch plan for a specialty hair care brand, including market research, competitive analysis, and go-to-market strategy.
- Conducting a global brand audit and developing a strategic roadmap to elevate the brand's position and drive growth in key markets.
- Leading a cross-functional team to optimize the supply chain and pricing strategy for a portfolio of skin care products, improving profitability and market share.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the Senior Brand Manager role within the GNPI organization.
❓ Key Questions to Ask During Interview
- Can you describe the most successful Senior Brand Manager in this role and the key factors that contributed to their success?
- How does this role collaborate with other teams and functions within the GNPI organization and Church & Dwight as a whole?
- What are the most significant challenges facing the specialty hair and skin care brands, and how can this role address them?
- How does Church & Dwight support the professional development and career growth of its employees, particularly in the GNPI organization?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking these questions will provide valuable insights into the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that demonstrate your fit for the role.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and strategic thinking skills.
- Research Church & Dwight's brand portfolio and industry trends to showcase your understanding of the business and market landscape.
- Follow up with the hiring manager or HR representative within one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
