🔹 Job Title: Senior Brand Manager, Consumer Marketing (Similac)
🔹 Company: Abbott
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
✅ Develop consumer and digital marketing strategy with brand lead for better consumer engagement and experience
✅ Lead social and digital marketing campaigns and all digital activities on social media pages, brand sites, and e-commerce platforms
✅ Develop and deploy consumer journey and insight-based automated marketing campaigns via Salesforce.com
✅ Propose marketing, advertising, and promotional strategy to achieve short and long-term business objectives
✅ Manage budgets, reports, and forecasts in a timely manner and achieve forecast accuracy and new product launch KPI targets
✅ Build good relationships with stakeholders in cross-functional teams and ensure alignment with cross-functional teams to deploy marketing programs smoothly
✅ Support Business Excellence recertification and sustain business excellence standards
✅ Review complaints and suggestions relating to assigned products and develop action plans to address them
✅ Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder coordination, requiring strong organizational and leadership skills.
Education: Bachelor's degree, preferably in Science, Marketing, or Business
Experience: Minimum 6-7 years of related marketing experience in an MNC FMCG industry, with at least 1-2 years at the same position
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in the FMCG industry and familiarity with Salesforce.com will have an advantage in this role.
Salary Range: The base pay for this position is not specified. According to industry standards, the salary range for a Senior Brand Manager role in Vietnam is approximately VND 1,200,000,000 - VND 1,800,000,000 per year.
Benefits:
Working Hours: Standard work hours with the possibility of overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals
Company Size: Abbott is a large corporation with over 10,000 employees worldwide
Founded: Abbott was founded in 1888 and has a long history of innovation and growth in the healthcare industry
Company Description:
Company Specialties:
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's large size and global presence offer candidates the opportunity to work on a wide range of products and brands and to grow their careers within the company.
Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership
Reporting Structure: The Senior Brand Manager reports directly to the Head of Similac Vietnam and Similac Specialty Pacific Asia
Work Arrangement: This role is on-site, with the possibility of occasional travel for meetings or events
Growth Opportunities:
ASSUMPTION: Candidates with strong leadership skills and a strategic mindset will have the best opportunities for growth and success in this role.
Office Type: Abbott's Ho Chi Minh City office is a modern, professional environment with collaborative workspaces
Office Location(s): Me Linh Point Tower, District 1, Ho Chi Minh City
Geographic Context:
Work Schedule: Standard work hours with the possibility of overtime as needed
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with the tropical climate will be well-suited to this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, consumer engagement, digital marketing, campaign management, budget management, stakeholder communication, brand positioning
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
ASSUMPTION: Familiarity with Salesforce.com and other marketing automation tools will be beneficial in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Abbott's company values and work style will be the best fit for this role.
ASSUMPTION: Candidates with strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment will be well-suited to this role.
ASSUMPTION: Candidates with experience in similar roles in the FMCG industry will have a strong understanding of the responsibilities and requirements of this role.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role and may not be exhaustive or representative of all potential projects.
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture and to demonstrate their interest and engagement in the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.