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📌 Core Information
🔹 Job Title: Senior Brand Manager, Dental Lab
🔹 Company: Dentsply Sirona, Inc
🔹 Location: USA Home Office
🔹 Job Type: Full-Time
🔹 Category: Dental Lab
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and executing brand strategies to maximize market share and revenue growth within Dentsply Sirona’s North American Commercial Organization, specifically supporting the DS Lab business.
- Partnering with sales teams to create customer-driven marketing initiatives, ensuring brand relevance, strong market penetration, and alignment with Dentsply Sirona’s broader commercial goals.
- Leading go-to-market strategies for DS Lab product launches, ensuring seamless execution and sales enablement across distribution channels.
- Driving pricing, positioning, and promotional strategies that enhance DS Lab product competitiveness within the dental laboratory business.
- Conducting market intelligence and competitive analysis to identify business opportunities and optimize brand investments, supporting Dentsply Sirona’s industry leadership.
- Ensuring brand messaging is strategically aligned with commercial objectives, maintaining consistency across sales, marketing, and customer-facing channels.
- Cultivating relationships with Key Opinion Leaders (KOLs), industry influencers, and strategic partners within the dental lab sector.
- Driving business development initiatives, driving revenue growth and market expansion through high-impact commercial strategies and data-driven decision-making.
- Leading executive-level cross-functional alignment, ensuring DS Lab brand strategies translate into tangible commercial success within Dentsply Sirona’s commercial framework.
- Overseeing financial planning, forecasting, and performance tracking, optimizing brand ROI and strategic investments for DS Lab.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision-making. The ideal candidate will have a proven track record in brand management, product marketing, or commercial strategy, with a deep understanding of the dental laboratory business and distribution channels.
📋 Key Responsibilities
Brand Strategy and Management:
- Own and execute DS Lab brand strategies that maximize market share and revenue growth within Dentsply Sirona’s North American Commercial Organization.
- Partner with sales teams to create customer-driven marketing initiatives, ensuring brand relevance, strong market penetration, and alignment with Dentsply Sirona’s broader commercial goals.
- Lead go-to-market strategies for DS Lab product launches, ensuring seamless execution and sales enablement across distribution channels.
- Drive pricing, positioning, and promotional strategies that enhance DS Lab product competitiveness within the dental laboratory business.
- Conduct market intelligence and competitive analysis to identify business opportunities and optimize brand investments, supporting Dentsply Sirona’s industry leadership.
- Ensure brand messaging is strategically aligned with commercial objectives, maintaining consistency across sales, marketing, and customer-facing channels.
ASSUMPTION: The candidate should have a proven ability to develop and execute successful brand strategies, with a deep understanding of the dental laboratory business and distribution channels.
Cross-Functional Collaboration and Leadership:
- Cultivate relationships with Key Opinion Leaders (KOLs), industry influencers, and strategic partners within the dental lab sector.
- Drive business development initiatives, driving revenue growth and market expansion through high-impact commercial strategies and data-driven decision-making.
- Lead executive-level cross-functional alignment, ensuring DS Lab brand strategies translate into tangible commercial success within Dentsply Sirona’s commercial framework.
- Oversee financial planning, forecasting, and performance tracking, optimizing brand ROI and strategic investments for DS Lab.
ASSUMPTION: The ideal candidate will have exceptional leadership skills, with the ability to collaborate effectively with cross-functional teams and drive commercial success through strategic alignment.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA preferred.
Experience: 7+ years of experience in brand management, product marketing, or commercial strategy, ideally in a B2B healthcare or dental laboratory-related industry.
Required Skills:
- Proven track record of leading brand strategy at a senior level, directly influencing market leadership, revenue acceleration, and long-term commercial success within the dental lab sector.
- Strong data-driven decision-making abilities, with experience in market analysis and competitive positioning within Dentsply Sirona’s commercial environment.
- Strong mathematical expertise, including proficiency in algebra, geometry, probability, and statistical inference, with the ability to apply concepts like fractions, percentages, ratios, and proportions to practical situations and third-party research.
- Exceptional communication and presentation skills, with the ability to craft compelling brand messaging, establish thought leadership, and deliver persuasive presentations on complex or controversial topics to senior executives and boards of directors.
- Ability to manage multiple high-impact projects, balancing strategic oversight with executional excellence in DS Lab business initiatives.
- Expertise in OPEX budgeting, with a proven ability to develop and manage bottom-up budgets, strategically prioritize investments, and optimize financial returns to drive business performance within the dental lab market.
Preferred Skills:
- Extensive experience in the dental laboratory business and distribution channels.
ASSUMPTION: The ideal candidate will have a deep understanding of the dental laboratory business, with a proven track record in brand management, product marketing, or commercial strategy, and a strong commitment to data-driven decision-making.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior brand manager role with 7+ years of experience in a B2B healthcare or dental laboratory-related industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition reimbursement
- Generous PTO and flexible work arrangements
- Employee discounts on Dentsply Sirona products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work and hybrid arrangements as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role with 7+ years of experience in a B2B healthcare or dental laboratory-related industry. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device
Company Size: 10,001+ employees
Founded: 1899
Company Description:
- Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide.
- The company develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands.
- Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry.
- The company’s global headquarters is located in Charlotte, North Carolina. Its shares are listed in the United States on NASDAQ under the symbol XRAY.
Company Specialties:
- Preventive
- Restorative
- Orthodontics
- Prosthetics
- Endodontics
- Implants
- Healthcare
- Imaging
- Instruments
- and CAD/CAM
Company Website: http://www.dentsplysirona.com
ASSUMPTION: Dentsply Sirona is a global leader in the dental industry, with a strong commitment to innovation, quality, and customer satisfaction. The company offers a comprehensive range of dental products and technologies, supported by a robust infrastructure and a talented workforce dedicated to advancing patient care.
📊 Role Analysis
Career Level: Senior Manager/Executive
Reporting Structure: The Senior Brand Manager, Dental Lab will report directly to the Vice President of Marketing, North American Commercial Organization.
Work Arrangement: This role is based on-site at Dentsply Sirona’s USA Home Office, with the expectation of traveling up to 40% to support the company’s North American commercial operations.
Growth Opportunities:
- This role offers significant potential for career advancement within Dentsply Sirona’s marketing organization, as well as opportunities to expand into other areas of the business.
- The company’s global presence and diverse product portfolio provide ample opportunities for professional development and growth.
ASSUMPTION: The ideal candidate for this role will have a strong desire to grow and develop within a global organization, with a willingness to take on new challenges and drive commercial success in a dynamic and competitive industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): USA Home Office, Charlotte, North Carolina
Geographic Context:
- Charlotte, North Carolina, is a major financial hub and the largest city in the southeastern United States, offering a diverse range of cultural, recreational, and entertainment options.
- The city is known for its vibrant arts scene, numerous museums, and a wide variety of outdoor activities, including hiking, biking, and water sports.
- Charlotte is also home to several professional sports teams, including the NBA’s Charlotte Hornets and the NFL’s Carolina Panthers.
Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work and hybrid arrangements as needed.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic office environment, with the ability to thrive in a collaborative and team-oriented setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the HR team
- On-site interview with the hiring manager and other relevant stakeholders
- Final round of interviews with senior leadership
Key Assessment Areas:
- Brand management and strategy
- Cross-functional collaboration and leadership
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Dentsply Sirona’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of the dental laboratory business and Dentsply Sirona’s products and services.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in a fast-paced environment.
- Showcase your ability to think strategically and drive commercial success through data-driven decision-making.
ATS Keywords: Brand Management, Product Marketing, Commercial Strategy, Dental Lab, Dental Laboratory, Market Analysis, Competitive Positioning, Data-Driven Decision Making, Cross-Functional Collaboration, Leadership, Strategic Alignment
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in brand management and the dental laboratory business.
🛠 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Dentsply Sirona’s patient-centered approach, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to drive commercial success, and what was the outcome?
- How do you approach data-driven decision-making, and can you describe a situation where you used data to inform a strategic business decision?
- How do you handle feedback and criticism, and can you give an example of a time when you implemented feedback to improve a project or process?
ASSUMPTION: The ideal candidate for this role will demonstrate a strong alignment with Dentsply Sirona’s values, with a proven track record of driving commercial success through collaboration, data-driven decision-making, and a patient-centered approach.
⚠️ Potential Challenges
- Managing a high-impact, strategic role in a dynamic and competitive industry
- Balancing short-term priorities with long-term brand strategy
- Navigating a complex organizational structure and cross-functional stakeholders
- Adapting to a fast-paced work environment and changing market conditions
- Managing a significant budget and optimizing financial returns
ASSUMPTION: The ideal candidate for this role will be comfortable operating in a dynamic and challenging environment, with the ability to manage multiple priorities, adapt to change, and drive commercial success in a complex organization.
📈 Similar Roles Comparison
- This role is similar to other senior brand management positions, but with a unique focus on the dental laboratory business and Dentsply Sirona’s North American commercial operations.
- Unlike other roles, this position requires a deep understanding of the dental laboratory business and distribution channels, as well as the ability to collaborate effectively with cross-functional teams within a global organization.
- The ideal candidate will have a strong background in brand management, product marketing, or commercial strategy, with a proven track record in the dental laboratory business or a related industry.
ASSUMPTION: The ideal candidate for this role will have a clear understanding of the unique aspects of this position, with a strong desire to drive commercial success in the dental laboratory business and contribute to Dentsply Sirona’s overall growth and expansion.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new dental lab product launch, resulting in a 20% increase in market share within the first year.
- Conducting a competitive analysis and market segmentation study to identify new growth opportunities in the dental lab business, leading to the development of a targeted marketing campaign that generated a 15% increase in revenue.
- Leading a cross-functional team to optimize the pricing strategy for an existing dental lab product line, resulting in a 10% increase in profit margins without negatively impacting market share.
ASSUMPTION: The ideal candidate for this role will have a proven track record of driving commercial success through strategic brand management, with a deep understanding of the dental laboratory business and a strong commitment to data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to develop and execute a brand strategy that drove significant revenue growth and market share expansion in a competitive industry?
- How do you approach cross-functional collaboration and leadership, and can you provide an example of a successful initiative that involved multiple departments or stakeholders?
- Can you discuss a situation where you had to adapt to a significant change in market conditions or organizational priorities, and how did you ensure the success of your brand strategy?
- How do you prioritize and manage multiple high-impact projects, and can you give an example of a time when you had to balance short-term priorities with long-term brand strategy?
- Can you describe your experience with data-driven decision-making, and how have you used data to inform your brand strategy and drive commercial success?
ASSUMPTION: The ideal candidate for this role will be able to provide thoughtful and insightful responses to these questions, demonstrating a strong understanding of the unique aspects of this position and a clear commitment to driving commercial success in the dental laboratory business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in a fast-paced environment.
- Showcase your ability to think strategically and drive commercial success through data-driven decision-making.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
