📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: GSK
🔹 Location: London, WC1A 1DG, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the launch of a high-priority respiratory asset within GSK's Specialty Business Unit.
- Managing cross-functional teams and engaging with above-country stakeholders.
- Developing and executing marketing strategies to drive brand awareness and market share growth.
- Optimizing customer experience journeys and content creation in collaboration with internal and external agencies.
- Providing expertise in content design and performance optimization.
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Own launch planning for new asset, requiring cross-functional team management, above-country engagement, and sound project management for launch activities.
✅ Drive brand marketing strategy through the development of digital engagement plans to drive brand awareness that correlates with increased sales and market share growth.
✅ Orchestrate and optimize data-driven customer experience journeys.
✅ Customize, localize, and personalize global brand content to maximize engagement.
✅ Collaborate with internal GSK and external agencies for agile content creation.
✅ Provide expertise on the design and performance optimization of content.
✅ Support the cross-functional matrix team in content approval processes.
✅ Optimize content usage using dashboards to inform data-driven improvements.
✅ Lead on regular forecasting and reporting cycles.
✅ Take a leading role in strategic and operational business planning.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple stakeholders and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience.
Experience: Proven experience in pharmaceutical marketing, brand management, with a track record of developing and executing marketing strategies in a secondary care/specialist therapy area.
Required Skills:
- Strong communication and stakeholder management skills.
- Proven ability to produce high-quality, data-driven, and creative solutions in a fast-paced environment.
- Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.
- Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative.
- Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace.
- Customer-focused and a champion of customer needs.
Preferred Skills:
- Experience in the pharmaceutical industry with strong knowledge of the ABPI code and application.
- Experience as a commercial/content reviewer.
ASSUMPTION: While not explicitly stated, a strong understanding of the pharmaceutical industry and relevant regulations is expected for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a Senior Brand Manager role in London)
Benefits:
- Competitive benefits package, including pension, healthcare, and life assurance.
- Flexible working arrangements and agile working culture.
- Opportunities for professional development and career progression.
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM). However, flexibility may be required based on project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing. GSK is one of the world's leading research-based pharmaceutical and healthcare companies.
Company Size: 10,001+ employees. GSK's large size offers opportunities for career growth and diverse experiences.
Founded: 1715. GSK has a long history and extensive global presence, with a strong focus on innovation and scientific discovery.
Company Description:
- GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together.
- The company focuses on four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
- GSK is committed to creating a place where people can grow, be their best, be safe, and feel welcome, valued, and included.
Company Specialties:
- Pharmaceutical products and vaccines.
- Innovative medicines and treatments for a wide range of diseases and conditions.
- Global healthcare solutions and partnerships.
Company Website: www.gsk.com
ASSUMPTION: GSK's extensive global presence and large employee base provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior level role with significant responsibility and impact on the organization's success.
Reporting Structure: This role reports directly to the Brand Director and works closely with cross-functional teams, including marketing, sales, and medical affairs.
Work Arrangement: On-site role with flexibility for agile working and remote work arrangements as needed.
Growth Opportunities:
- Progression to a Brand Director or other senior leadership roles within GSK's marketing organization.
- Expansion of responsibilities to include additional brands or therapy areas.
- Development of skills and expertise in areas such as digital marketing, data analysis, or project management.
ASSUMPTION: GSK's large size and diverse portfolio of products provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and facilities.
Office Location(s): GSK House, 79 New Oxford Street, London, WC1A 1DG, United Kingdom
Geographic Context:
- London is a major global city with a vibrant culture, diverse communities, and excellent transportation links.
- The WC1A postcode is located in the heart of London's West End, close to Covent Garden, Soho, and the British Museum.
- The area offers a wide range of amenities, including shops, restaurants, and entertainment options.
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:30 PM) with flexibility for agile working and remote work arrangements as needed.
ASSUMPTION: GSK's London office provides a dynamic and stimulating work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through GSK's careers portal.
- Phone or video screening with the hiring manager or HR representative.
- On-site or virtual interview with the Brand Director and other key stakeholders.
- Final round interview with senior leadership or other relevant decision-makers.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional team management and stakeholder engagement.
- Brand marketing expertise and digital engagement strategies.
- Customer-centric mindset and ability to optimize customer experience journeys.
- Cultural fit and alignment with GSK's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the pharmaceutical industry and GSK's brand portfolio.
- Showcase your ability to develop and execute marketing strategies that drive brand awareness and market share growth.
- Prepare examples of your past work that showcase your skills in content creation, optimization, and stakeholder management.
ATS Keywords: Brand Management, Marketing Strategy, Project Management, Digital Engagement, Data Analysis, Content Creation, Stakeholder Management, Communication, Collaboration, Forecasting, Reporting, Customer Experience, Agile Methodologies, Iterative Design, Problem Solving, Creativity, Ownership
ASSUMPTION: GSK's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Project management tools (e.g., Asana, Trello, or Microsoft Project).
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Excel).
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, or Google Slides).
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack, or Google Workspace).
ASSUMPTION: GSK provides the necessary tools and technologies for employees to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Ambitious of patients – focusing on delivering the things that matter better and faster, without compromising safety or quality.
- Accountable for impact – owning my work and supporting others to succeed.
- Do the right thing – with integrity and care, complying with applicable laws, regulations, standards, and policies – and I will speak up if things don’t feel right.
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships.
- Agile and adaptable, with a willingness to take on new challenges and learn new skills.
- Customer-focused, with a deep understanding of customer needs and a commitment to delivering innovative solutions.
Self-Assessment Questions:
- Do I have a strong track record of developing and executing marketing strategies in a fast-paced, collaborative environment?
- Am I comfortable working in a matrix organization and managing cross-functional teams?
- Do I have a customer-centric mindset and a passion for optimizing customer experience journeys?
ASSUMPTION: GSK's culture values collaboration, accountability, and a commitment to delivering innovative solutions for patients and customers.
⚠️ Potential Challenges
- The role requires managing multiple stakeholders and balancing competing priorities, which can be challenging in a matrix organization.
- The fast-paced nature of the role may require working outside of standard business hours to meet deadlines or attend global meetings.
- The role involves managing a high-priority respiratory asset, which may require working on sensitive or confidential information.
- The London office is located in a busy, urban area, which may present challenges for those who prefer a quieter work environment.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a willingness to adapt to the demands of the role.
📈 Similar Roles Comparison
- This role is similar to other Senior Brand Manager positions in the pharmaceutical industry but may offer more responsibility and impact due to GSK's large size and global presence.
- Unlike some other roles, this position focuses on a high-priority respiratory asset, requiring a deep understanding of the respiratory therapy area and relevant market dynamics.
- Career progression opportunities may be greater at GSK due to its large size and diverse portfolio of products, compared to smaller pharmaceutical companies or niche specialty areas.
ASSUMPTION: This role offers a unique combination of responsibility, impact, and career growth opportunities within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a digital engagement plan to drive brand awareness and market share growth for a new respiratory asset.
- Optimizing customer experience journeys for a mature brand in the respiratory therapy area, resulting in increased patient satisfaction and prescription volume.
- Managing a cross-functional team to create and launch a global content campaign for a new product indication, achieving high engagement rates and positive feedback from healthcare professionals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Brand Manager in the pharmaceutical industry.
❓ Key Questions to Ask During Interview
- Can you describe the launch timeline and key milestones for the high-priority respiratory asset I would be working on?
- How does the cross-functional team for this asset currently function, and what opportunities are there for improvement?
- What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
- How does GSK support the professional development and career growth of its employees, particularly in marketing and brand management roles?
- What are the most challenging aspects of working on a high-priority respiratory asset, and how can I best prepare to address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GSK careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the "cover letter" section of the online application or your CV.
- Prepare examples of your past work that showcase your skills in content creation, optimization, and stakeholder management.
- Follow up with GSK's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
