Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: IQVIA

🔹 Location: Bournemouth, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and trade marketing plans to achieve brand objectives
• Collaborating with various teams and agencies to ensure effective implementation and reporting of brand strategies
• Working with the Senior Marketing Manager and colleagues to develop marketing and trade marketing plans
• Identifying growth opportunities within product categories and providing insights into brand plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously. The ideal candidate will have experience in consumer packaged goods, preferably in the Health & Beauty or OTC sectors.

📋 Key Responsibilities

✅ Develop and execute marketing and trade marketing plans to achieve brand objectives

✅ Collaborate with various teams and agencies to ensure effective implementation and reporting of brand strategies

✅ Work with the Senior Marketing Manager and colleagues to develop marketing and trade marketing plans

✅ Ensure understanding of product categories to identify growth opportunities and provide insights into brand plans

✅ Ensure understanding of past and current competitor activity to identify opportunities and provide insights into brand plans

✅ Be responsible for the development, execution, and reporting of trade marketing plans that align with brand objectives

✅ Assist fellow Brand Manager to develop briefs for advertising, media, point of sale, and packaging design agencies

✅ Be responsible for the implementation of marketing and trade marketing plans through various channels

✅ Report to clients on progress and performance of brands – monthly and quarterly business updates

✅ Monitor budgetary expenditure on a monthly basis with clients and individual trade channels

✅ Liaise with logistics and fellow Cooper colleagues to ensure continuity of supply

✅ Create and maintain presentations for customers, tailored in liaison with sales managers

✅ Support sales teams through brand updates and provide marketing expertise at customer meetings

✅ Take responsibility for Cooper’s sales and profit forecasts, as agreed in annual objectives

✅ Be required to carry out any other reasonable task in relation to the overall job, as required

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Recognised Marketing qualification (e.g., CIM) is essential. Marketing degree is preferred.

Experience: Relevant and recent marketing experience in consumer packaged goods is essential. Knowledge of grocery and/or pharmacy trade sectors is preferred. Experience with Health & Beauty / OTC / Licensed medicines is preferred. Working knowledge/experience of highly regulated markets is preferred.

Required Skills:

• Working knowledge of Marketing (media and distribution) channels
• Working knowledge of commercial and financial principles to forecast effectively, produce robust marketing plans, and client presentations
• Intermediate level use of Excel, PowerPoint, and Word
• Ability to use initiative and work autonomously
• Attention to detail to ensure work is completed accurately and professionally
• Excellent communication skills with colleagues, clients, and agency contacts up to Director level

Preferred Skills:

• Good standard of general education including Maths and English

ASSUMPTION: The ideal candidate will have a strong background in marketing, with experience in consumer packaged goods and a relevant marketing qualification.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a Senior Brand Manager role in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program

Working Hours: Full-time, 37.5 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.

Company Size: IQVIA has over 88,000 employees in over 100 countries, making it a large global organization.

Founded: IQVIA was founded in 2017, following the merger of Quintiles and IMS Health.

Company Description:

• IQVIA creates intelligent connections to accelerate the development and commercialization of innovative medical treatments
• The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes
• IQVIA’s insights and execution capabilities help biotech, medical device, and pharmaceutical companies, medical researchers, government agencies, payers, and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors, and scientific progress, in an effort to advance healthcare

Company Specialties:

• Clinical Research Services
• Commercial Insights
• Healthcare Intelligence
• Technology and Operational Excellence

Company Website: IQVIA Website

ASSUMPTION: IQVIA is a large, global organization with a strong focus on innovation and improving patient outcomes. The company's size and global presence provide opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high level of experience and expertise in marketing.

Reporting Structure: The Senior Brand Manager will report directly to the Senior Marketing Manager.

Work Arrangement: This role is on-site, with the opportunity to work from home occasionally.

Growth Opportunities:

• Progression to a Marketing Director or similar role within IQVIA
• Expansion of responsibilities to include additional brands or product categories
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: IQVIA's Bournemouth office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): IQVIA's Bournemouth office is located in the Bournemouth International Centre, with easy access to public transportation and local amenities.

Geographic Context:

• Bournemouth is a coastal town in the south of England, with a population of approximately 185,000 people
• The town is known for its beaches, gardens, and cultural attractions, including the Bournemouth International Centre and the Bournemouth Symphony Orchestra
• Bournemouth has a mild climate, with temperatures ranging from 4°C to 21°C throughout the year

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: Bournemouth offers a pleasant work environment with a good quality of life, and the office provides a modern, collaborative workspace.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening with the HR department
• Face-to-face interview with the hiring manager and a member of the HR department
• Final interview with the Senior Marketing Manager and a member of the HR department

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with IQVIA's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research IQVIA's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing, Brand Manager, Trade Marketing, Consumer Packaged Goods, Health & Beauty, OTC, Licensed Medicines, Regulatory Knowledge, Strategic Planning, Data Analysis, Client Presentations, Communication, Initiative, Attention to Detail, Sales Support, Forecasting

ASSUMPTION: The interview process for this role is likely to be thorough and competitive, with a focus on assessing the candidate's marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Salesforce
• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be expected to be used by most candidates.

👔 Cultural Fit Considerations

Company Values:

• Patient Focus
• Integrity
• Innovation
• One IQVIA
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How have you demonstrated your commitment to improving patient outcomes in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in the market or your role? How did you approach this, and what was the outcome?
• How do you ensure that your work is accurate and professional, even when working under tight deadlines or with limited resources?

ASSUMPTION: IQVIA places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to demonstrate their fit with the company's culture and values during the interview process.

⚠️ Potential Challenges

• The role may require occasional travel to client sites or other IQVIA offices
• The role may involve working with tight deadlines and competing priorities
• The role may require working with highly regulated markets, which can be complex and challenging
• The role may require working with a diverse range of stakeholders, including clients, agency partners, and internal teams

ASSUMPTION: The potential challenges of this role are typical for a senior marketing role in a large, global organization. Successful candidates will be able to demonstrate their ability to manage multiple projects and stakeholders, work effectively under pressure, and navigate complex regulatory environments.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager role in a consumer packaged goods company, with a focus on trade marketing and brand strategy
• However, this role is unique in its focus on the healthcare industry and the need to navigate complex regulatory environments
• Career progression in this role may lead to a Marketing Director or similar role within IQVIA, with the opportunity to work on international projects and gain global experience

ASSUMPTION: This role offers a unique opportunity to work in the healthcare industry, with the potential for significant career growth and development within a large, global organization.

📝 Sample Projects

• Developing and executing a trade marketing plan to launch a new product in the UK pharmacy channel
• Conducting a market analysis and competitive landscape review to inform brand strategy for an existing product
• Managing a team of agency partners to deliver a comprehensive advertising campaign across multiple channels

ASSUMPTION: These sample projects are illustrative of the types of projects a Senior Brand Manager might work on at IQVIA, but the specific projects and responsibilities may vary depending on the brand and market.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does IQVIA support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does IQVIA approach collaboration and knowledge sharing between teams and departments?
• What are the key challenges facing the brand portfolio in the next 12-24 months, and how does this role contribute to addressing those challenges?

ASSUMPTION: These key questions are designed to help candidates understand the role, the team, and the company better, and to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IQVIA careers portal
• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research IQVIA's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.