📌 Core Information
🔹 Job Title: Senior Brand Manager Foods
🔹 Company: Unilever
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Temporary, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Warsaw, Poland)
🚀 Job Overview
Key aspects of this role include:
- Developing market-making strategies for bouillons and seasonings
- Achieving targeted growth, profitability, and market share targets
- Managing P&L and driving in-store execution excellence
- Creating unmissable communication assets and managing NPDs
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Co-create market-making strategy for bouillons and seasonings
✅ Achieve targeted growth, profitability, and market share targets
✅ Own bouillons and seasonings P&L
✅ Drive in-store execution excellence through close collaboration with CSP, NRM, and Catman partners
✅ Develop unmissable comms assets in partnership with BG team for Core and local agencies for innovations
✅ Manage NPDs implementation with end-to-end responsibility to deliver OTIF launch
✅ Create 8-quarter portfolio development roadmap
✅ Own portfolio strategy for bouillons and seasonings
ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 3+ years of experience in FMCG marketing, media, or consumer research
Required Skills:
- Crafting JTBDs based on moving from surface issue to root issue
- Good 6P understanding
- Good understanding of penetration laws
- Project management
- Developing marketing concepts
- Unmissable instore KV development
- Briefing creative and research agencies
- Data literacy: Nielsen, GfK, AMB, brand health diagnostics
- Polish and English language fluency
- Good interpersonal skills – ability to create effective networks and partnerships with key stakeholders
Preferred Skills:
- 5+ years of experience in FMCG marketing
- Experience in product development
- Sales or trade marketing background
- Experience with Nutrition/Refreshment categories
- Marketing Foundation course completed (or equivalent)
ASSUMPTION: The role requires a strong foundation in marketing principles, with a preference for candidates with experience in FMCG marketing and a proven track record of driving growth and profitability.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for senior brand manager roles in Poland)
Benefits:
- Annual bonus
- Learning environment and personal development
- Private medical care (Medicover)
- Retirement package
- Private life insurance (Unum)
- Sport package (Benefits System)
- 2 additional days of vacation
- Unilever shop for employees
- Access to the learning platform
- Access to Legimi
- Psychological support via EAP platform
Working Hours: Full-time, hybrid model (Warsaw, Poland)
ASSUMPTION: The salary range is estimated based on market standards for senior brand manager roles in Poland, with additional benefits packages to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, FMCG
Company Size: 10,001+ employees (Global), Large (Poland)
Founded: 1872, with a strong presence in Poland since the 1990s
Company Description:
- Unilever is a multinational consumer goods company with a portfolio ranging from foods to home care and personal care products
- Committed to sustainability and purpose-led business, with a strong focus on innovation and growth
- Offers a learning environment and personal development opportunities for employees
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a diverse portfolio of brands, offering opportunities for growth and development within the FMCG industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Matrix organization, reporting to the Marketing Director for Foods Poland
Work Arrangement: Hybrid model, with a combination of remote and on-site work in Warsaw, Poland
Growth Opportunities:
- Potential for career progression within the marketing function or broader organization
- Opportunities to work on diverse brands and categories
- Exposure to international teams and projects
ASSUMPTION: The role offers opportunities for professional growth and development within a large, multinational organization, with a focus on driving business impact and innovation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- Known for its rich history, vibrant culture, and diverse culinary scene
- Offers a mix of urban and green spaces, with numerous parks and recreational areas
Work Schedule: Standard full-time hours, with flexibility for remote work
ASSUMPTION: The role is based in Warsaw, offering a dynamic and multicultural work environment, with opportunities for both collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with the hiring manager and relevant stakeholders
- Final round with the Marketing Director for Foods Poland
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and stakeholder collaboration
- Communication and presentation skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the FMCG industry and Unilever's portfolio
- Prepare examples of your past achievements in market strategy, communication, and project management
ATS Keywords: FMCG, Marketing, Brand Management, Strategy, Project Management, Stakeholder Collaboration, Consumer Goods, Poland
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on relevant industry experience and achievements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Market research and data analysis tools (e.g., Nielsen, GfK, AMB)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and relevant marketing and project management tools, with the opportunity to leverage Unilever's global technology stack.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace
- Our Values: Care, Courage, Collaboration, and Integrity
- Our Beliefs: We believe in business as a force for good, and we strive to make a positive impact on the world
Work Style:
- Collaborative and inclusive team environment
- Focus on innovation, big and small, to drive business growth
- Encouraging curiosity, challenging ideas, and disrupting processes
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach collaboration and stakeholder management in a matrix organization?
- How do you balance strategic thinking with tactical execution and attention to detail?
ASSUMPTION: Unilever values a diverse and inclusive work environment, with a focus on collaboration, innovation, and making a positive impact on the world.
⚠️ Potential Challenges
- Managing a complex portfolio and multiple stakeholders in a matrix organization
- Balancing strategic thinking with tactical execution and attention to detail
- Working in a fast-paced and dynamic FMCG environment
- Adapting to a hybrid work model and managing remote team members
ASSUMPTION: The role presents opportunities and challenges in a dynamic and fast-paced environment, requiring strong project management skills, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role focuses on a specific category (bouillons and seasonings) within the broader Foods division, with a focus on market strategy and innovation
- Compared to other brand management roles, this position offers a unique opportunity to drive growth and transformation in a well-established category
- Career progression may include broader category management, marketing director, or international assignments within Unilever's global organization
ASSUMPTION: This role offers a unique opportunity to drive growth and transformation in a well-established category, with potential for career progression within a large, multinational organization.
📝 Sample Projects
- Developing and executing a market-making strategy for bouillons and seasonings in Poland
- Managing the NPD process for a new product launch, from concept development to OTIF launch
- Creating unmissable communication assets and in-store execution plans for seasonal campaigns
ASSUMPTION: The role offers opportunities to work on high-impact projects that drive business growth and innovation within the FMCG industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the Foods division in Poland?
- What are the main challenges and opportunities for the bouillons and seasonings category in the Polish market?
- How does Unilever support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does the hybrid work model support that?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past achievements in market strategy, communication, and project management
- Follow up with the HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
