🔹 Job Title: Senior Brand Manager, Fragrance
🔹 Company: Maesa
🔹 Location: New York, United States
🔹 Job Type: Hybrid (3 days in office per week)
🔹 Category: Beauty & Personal Care
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and marketing plans for fragrance brands
- Overseeing product launches and ensuring brand consistency across channels
- Collaborating with internal and external partners
- Managing budgets and driving business results
- Coaching and developing team members
📋 Key Responsibilities
🔹 Strategy:
- Define brand vision and annual marketing plans
- Analyze market and business opportunities, and refine strategies accordingly
- Lead post-launch analyses and business reviews
🔹 Business Plan, Briefing & Project Management Execution:
- Develop business plans to deliver category and brand objectives
- Manage brand projects, including in-store merchandising, campaigns, promotions, and innovation launches
- Lead development of briefs for project teams/agencies to deliver projects driving business results
- Plan and execute launch 360 marketing programs
🔹 Creative, Content and Connections:
- Build brand equity with creative content and seamless connections through commerce
- Define data-based audiences and partner cross-functionally to deliver marketing communications objectives
🔹 Lead through P/L and manage budgeting:
- Own and manage marketing budget with a strong organizational mindset and ROI focus
- Ensure strong year-end budget delivery
🔹 Skills & Capability Development:
- Coach and develop Associate by creating business objectives, performance, and training plans
- Provide coaching, feedback, and guidance
🔹 Cross Functional Management:
- Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget
🔹 Champion the Brand:
- Drive alignment strategy with senior management and key commercial stakeholders at all levels
- Consult with cross-functional partners and drive alignment across the organization
- Participate in key sales and marketing presentations
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 6+ years of brand marketing experience in CPG, beauty, or fragrance
- Proven track record of launching new products, implementing go-to-market strategies, and building brands
- Strong understanding of omnichannel marketing, including merchandising and in-store retail, e-commerce, and digital
- Deep interest in and knowledge of fragrance and beauty trends
- Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines
- Data-driven with strong analytical skills and ability to interpret data and translate it into action
- Impeccable communication and storytelling skills—both written and verbal
- Creative thinker with a sharp eye for creative, aesthetics, and copywriting
- Strong interpersonal skills, ability to communicate with all levels, partner well with cross-functional teams, agencies, and retail partners
- Thrive in an entrepreneurial, fast-paced environment
- Problem solver with a proactive approach to projects
- Team player with a strong work ethic and flexibility to take on additional responsibilities when needed
- Positive and professional with an entrepreneurial mindset
- Proficient in Microsoft Office
💰 Compensation & Benefits
Salary Range:
- $115,000 - $130,000 per year
Benefits:
- Health Insurance
- Wellness Programs
- Life Insurance
- Disability Insurance
- Retirement Savings Plans
- Generous Paid Time Off
- Hybrid Office Setup
- Paid Leave Options
🌟 Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
📊 Applicant Insights
Company Context:
- Industry: Personal Care Product Manufacturing
- Company Size: 201-500 employees
- Founded: 1997
- Headquarters: New York, New York
- Specialties: Branding, Design, Manufacturing, Beauty, Fragrance, Turnkey Cosmetics, Beauty Packaging, Home Fragrance, Marketing, and Innovation
- Description: Maesa is transforming the beauty industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. We believe beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation, and marketing capabilities, Maesa delivers new, better, and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. Our current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands.
Role Analysis:
- Career Level: Senior
- Reporting Structure: Reports directly to the brand founder, Kristin Ess
- Work Arrangement: Hybrid (3 days in office per week)
- Growth Opportunities: Potential to grow within the brand or explore other brands within the Maesa portfolio
Location & Work Environment:
- Office Type: Hybrid (3 days in office per week)
- Office Location(s): 225 Liberty St, 2301, New York, New York 10281, US
- Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and shopping options. The city is also home to many Fortune 500 companies and startups, providing ample networking opportunities.
👔 Cultural Fit Considerations
- Company Values: Collaboration, curiosity, game-changing, creativity, and discipline
- Work Style: Entrepreneurial, fast-paced, and data-driven, with a strong focus on creativity and innovation
- Self-Assessment Questions:
1. How do you align with Maesa's value of 'collaboration' in your previous roles?
2. Describe a time when you demonstrated 'curiosity' in your personal or professional life.
3. How have you shown 'game-changing' creativity in your previous roles?
4. How do you balance 'discipline' with your creative approach to work?
🛠 Potential Challenges
- Challenge 1: Working with multiple stakeholders, including internal teams, external agencies, and retail partners, may require strong communication and project management skills.
- Challenge 2: The fast-paced nature of the role may demand adaptability and the ability to manage multiple projects simultaneously.
- Challenge 3: The hybrid work arrangement may require strong self-motivation and time management skills when working remotely.
📈 Similar Roles Comparison
- Comparison Point 1: Unlike traditional CPG companies, Maesa offers the opportunity to work closely with the brand founder, Kristin Ess, providing a unique learning experience.
- Comparison Point 2: Maesa's focus on innovation and entrepreneurship may offer more creative freedom and faster career growth compared to larger, more established companies.
- Comparison Point 3: The role's emphasis on both strategic thinking and operational excellence may require a broader skill set than roles focused solely on one aspect.
📝 Sample Projects
- Project Example 1: Developing a go-to-market strategy for a new fragrance launch, including consumer research, competitive analysis, and retailer pitch materials.
- Project Example 2: Managing a product recall and subsequent re-launch, ensuring minimal brand damage and maximum customer satisfaction.
- Project Example 3: Creating and executing a marketing campaign to drive brand awareness and increase sales for an existing fragrance line.
💡 Key Questions to Ask During Interview
1. Can you describe the brand founder's involvement in day-to-day operations and decision-making processes?
2. How does Maesa support the growth and development of its employees?
3. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked?
4. How does Maesa approach collaboration with external agencies and partners?
5. What are the most significant challenges facing the fragrance category in the beauty industry, and how does Maesa plan to address them?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/maesa/jobs/8065101002).
2. Customize your resume to highlight relevant skills and experiences for this role.
3. Tailor your cover letter to explain why you are a strong fit for this position and how you can contribute to Maesa's mission.
4. Prepare examples of your work that demonstrate your creativity, strategic thinking, and project management skills.
5. Follow up with the hiring manager, Kristin Ess, one week after submitting your application to express your interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
