📌 Core Information
🔹 Job Title: Senior Brand Manager - FTC
🔹 Company: CarTrawler
🔹 Location: Dublin, Ireland
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and driving the overall brand strategy for CarTrawler
- Developing and implementing effective brand campaigns
- Managing corporate events and sponsorships
- Ensuring consistent messaging across all channels
- Collaborating with internal stakeholders to maintain brand consistency
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in brand management to excel.
📋 Key Responsibilities
✅ Serve as the primary custodian of the CarTrawler brand, maintaining and enforcing brand guidelines
✅ Execute the brand strategy, ensuring alignment with the company's overall objectives
✅ Lead the planning, execution, and analysis of integrated marketing campaigns
✅ Develop and maintain a comprehensive social media calendar
✅ Develop the external events sponsorship strategy, managing all elements including branding, sponsorship packages, and networking events
✅ Work closely with internal stakeholders to ensure brand consistency in all external collateral
✅ Accountable for the effective management of the marketing budget
✅ Utilize key performance indicators (KPIs) to measure the success of all brand initiatives, events, and campaigns
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and stakeholder collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or related field
Experience: 6 years+ proven experience in marketing, preferably within the technology or travel industry
Required Skills:
- Excellent written and verbal communication skills
- Strong interpersonal and relationship-building skills
- Strong organizational and project management skills
- Ability to work independently and collaboratively in a dynamic, fast-paced environment
- Market analysis and content creation skills
- Stakeholder management experience
Preferred Skills:
- Experience with brand management software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in brand management, campaign development, and stakeholder collaboration will excel in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (Based on industry standards for a Senior Brand Manager role in Dublin)
Benefits:
- Health insurance
- Pension plan
- Flexible working hours
- Professional development opportunities
Working Hours: Full-time (39 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Dublin. Benefits may vary based on company policy.
📌 Applicant Insights
🔍 Company Context
Industry: CarTrawler is a leading global B2B provider of car rental and mobility solutions to the travel industry.
Company Size: CarTrawler has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 2004, with over two decades of experience in the travel technology sector.
Company Description:
- CarTrawler's end-to-end technology platform expands its airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities.
- The company provides unrivaled breadth and depth of content worldwide, including car rental, private airport transfer, and ride-hailing services.
- CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world.
Company Specialties:
- Global ground transportation distribution
- Travel technology
- Data science and conversion optimization
Company Website: www.cartrawler.com
ASSUMPTION: CarTrawler's focus on B2B partnerships and global reach provides opportunities for brand managers to work on diverse projects and collaborate with international stakeholders.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Brand Manager reports directly to the Head of Marketing.
Work Arrangement: This role is on-site, with the opportunity for occasional remote work.
Growth Opportunities:
- Potential progression to a Head of Brand or Marketing Director role
- Expanding skills in brand management, campaign development, and stakeholder collaboration
- Gaining experience in a global B2B travel technology company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: CarTrawler's headquarters is located in Dublin, Ireland, with additional offices in New York, USA.
Office Location(s): Classon House, Dundrum Business Park, Dundrum Road, Dublin 14, Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, known for its vibrant culture, history, and tech industry.
- The city offers a high quality of life, with a strong job market and numerous amenities.
- Dublin is home to a diverse and multicultural community, providing a rich environment for personal and professional growth.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: Working in Dublin offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Brand management and strategy development
- Campaign development and execution
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management, campaign development, and stakeholder collaboration experience.
- Prepare examples of successful brand campaigns you've managed and the results you achieved.
- Research CarTrawler's brand and industry to demonstrate your understanding of the company and its market.
ATS Keywords: Brand management, campaign development, stakeholder collaboration, marketing strategy, communication skills, project management, market analysis, content creation
ASSUMPTION: CarTrawler's interview process focuses on assessing candidates' strategic thinking, communication skills, and relevant experience in brand management and campaign development.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify)
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's policies.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Ambitious
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a proven track record of driving results and achieving objectives?
ASSUMPTION: CarTrawler values candidates who are customer-focused, innovative, collaborative, accountable, and ambitious, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with diverse stakeholders across different time zones
- Adapting to a fast-paced and ever-changing work environment
- Balancing strategic thinking with hands-on campaign management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to a Junior Brand Manager role, this position offers more strategic responsibilities and a broader scope of influence.
- In contrast to a Marketing Manager role, this position focuses specifically on brand management and does not oversee other marketing channels or teams.
- Career progression from this role could lead to a Head of Brand or Marketing Director position, with increased responsibilities and leadership opportunities.
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive brand awareness campaign for CarTrawler's global expansion
- Managing the planning and execution of CarTrawler's annual conference, ensuring a best-in-class event that aligns with the company's brand and objectives
- Conducting a market analysis to identify trends and opportunities for CarTrawler's brand, and developing a strategic plan to capitalize on these insights
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Brand Manager role, with a focus on driving brand awareness, engagement, and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing channels and teams within CarTrawler?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does CarTrawler support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: These interview questions help candidates understand the role's priorities, collaborations, growth opportunities, work-life balance, and potential challenges, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management, campaign development, and stakeholder collaboration experience.
- Prepare examples of successful brand campaigns you've managed and the results you achieved.
- Research CarTrawler's brand and industry to demonstrate your understanding of the company and its market.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
