📌 Core Information
🔹 Job Title: Senior Brand Manager, Government Marketing
🔹 Company: Abbott
🔹 Location: Alameda County, California, United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in government channels (VA, DoD, and IHS)
- Monitoring U.S. market trends, customer behavior, and competitive activities to identify market opportunities
- Collaborating with cross-functional teams, including field sales, regulatory affairs, medical affairs, and legal, to ensure effective and compliant promotional tactics
- Managing creative agencies to deliver effective marketing materials and managing project budgets
- Analyzing marketing program performance and adjusting tactics as needed
ASSUMPTION: This role requires a strong understanding of government healthcare channels and the ability to navigate regulatory constraints.
📋 Key Responsibilities
✅ Assist in achieving U.S. sales and margin targets by developing and executing marketing strategies and tactics in government channels
✅ Monitor market trends, customer behavior, and competitive activities to identify opportunities and inform marketing strategies
✅ Translate product, clinical, and scientific information into meaningful healthcare professional messaging
✅ Lead and manage creative agencies to deliver effective marketing materials that support field sales
✅ Collaborate with field sales leadership to drive execution excellence and ensure marketing programs align with sales strategies
✅ Develop KPIs and analyze marketing program performance to optimize tactics and maximize ROI
✅ Partner with regulatory affairs, medical affairs, legal, and other cross-functional teams to ensure the development and approval of compliant promotional tactics
✅ Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
✅ Demonstrate independence by prioritizing and completing assignments, and owning and managing project budgets
ASSUMPTION: This role may require occasional travel (up to 15% of the time) to attend industry events, meet with stakeholders, or visit Abbott facilities.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, Life Sciences, or a related field
Experience: Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry
Required Skills:
- Proven ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly
- Strong analytical skills, with the ability to identify business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
- Strong project management and conflict resolution skills, with the ability to manage complex projects and programs
- Strong communication and presentation skills, with the ability to influence and persuade stakeholders
- Knowledge of applicable regulatory standards and requirements for medical devices or Rx products
Preferred Skills:
- MBA
- Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
- Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
ASSUMPTION: While an MBA is preferred, candidates with a strong track record in product marketing and relevant experience may still be considered.
💰 Compensation & Benefits
Salary Range: $128,000.00 - $256,000.00 per year
Benefits:
- Career development opportunities with an international company
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year for employees
- Excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit
- Employee discounts on Abbott products and services
Working Hours: Standard work hours, with the possibility of occasional travel (up to 15% of the time)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in the healthcare industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritional and branded generic medicines. The company serves customers in more than 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. The company's focus on innovation and improving lives makes it an attractive employer for individuals passionate about healthcare.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 4-6 years of experience in product marketing within healthcare or a regulated industry.
Reporting Structure: The Senior Brand Manager, Government Marketing U.S. will report directly to the Director of Marketing, Government Channels.
Work Arrangement: This role is on-site, with the possibility of occasional travel (up to 15% of the time) to attend industry events, meet with stakeholders, or visit Abbott facilities.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within Abbott's marketing department or other areas of the business
- The company's large size and global presence provide exposure to diverse projects and teams, fostering professional growth and development
- Abbott's commitment to employee development, including tuition reimbursement and the FreeU education benefit, supports employees' career aspirations
ASSUMPTION: This role offers opportunities for career growth within Abbott's marketing department or other areas of the business, depending on the individual's skills, interests, and performance.
🌍 Location & Work Environment
Office Type: Abbott's Alameda, CA location is a corporate office, housing various departments and teams within the Diabetes Care division.
Office Location(s): 1360-1380 South Loop Road, Alameda, CA 94502, United States
Geographic Context:
- Alameda County is located in the San Francisco Bay Area, offering a mix of urban and suburban environments
- The area is known for its diverse communities, cultural attractions, and outdoor recreation opportunities
- Alameda County is home to several major tech companies and healthcare institutions, providing ample networking and collaboration opportunities
Work Schedule: Standard work hours, with the possibility of occasional travel (up to 15% of the time) to attend industry events, meet with stakeholders, or visit Abbott facilities.
ASSUMPTION: The Alameda, CA location offers a collaborative and dynamic work environment, with opportunities for professional growth and development within Abbott's Diabetes Care division.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and tactics development
- Market analysis and trend identification
- Cross-functional team collaboration and stakeholder management
- Project management and budget ownership
- Regulatory knowledge and compliance
Application Tips:
- Highlight relevant marketing experience, particularly in government healthcare channels
- Demonstrate a strong understanding of market trends, customer behavior, and competitive activities in the healthcare industry
- Showcase your ability to develop and execute effective marketing strategies and tactics
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Tailor your resume and cover letter to emphasize your fit for the role and Abbott's company culture
ATS Keywords: Government Marketing, Healthcare Channels, Product Marketing, Brand Management, Market Analysis, Cross-Functional Teams, Regulatory Compliance, Marketing Strategy, Marketing Tactics
ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. The interview process may vary depending on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Regulatory compliance software (e.g., Veeva Vault, PharmaPendium)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Abbott's current technology stack and the individual team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patients First: We put patients at the center of everything we do
- Innovation: We push the boundaries of what's possible to improve lives
- Quality: We strive for excellence in all that we do
- Integrity: We act with honesty and integrity in all our interactions
- Collaboration: We work together to achieve more
Work Style:
- Abbott values a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration
- The company encourages continuous learning and professional development
- Abbott's culture is fast-paced and dynamic, with a strong focus on results and execution
Self-Assessment Questions:
- Do you have a strong understanding of government healthcare channels and the ability to navigate regulatory constraints?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on results and execution?
- Do you thrive in a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration?
ASSUMPTION: Abbott's company culture is focused on innovation, quality, and patient-centricity, with a strong emphasis on collaboration and teamwork. Candidates who align with these values and work styles are more likely to succeed in the organization.
⚠️ Potential Challenges
- The government healthcare channels (VA, DoD, and IHS) have unique regulatory and reimbursement environments, requiring a strong understanding of the specific nuances of each channel
- The role may require occasional travel (up to 15% of the time) to attend industry events, meet with stakeholders, or visit Abbott facilities, which may present challenges for individuals with personal or family commitments
- The pace of work in this role may be fast-paced and demanding, requiring strong time management and prioritization skills
- The role may involve managing multiple projects simultaneously, requiring strong project management and multitasking skills
ASSUMPTION: While this role presents challenges, Abbott offers a supportive work environment and comprehensive benefits package to help employees overcome obstacles and succeed in their careers.
📈 Similar Roles Comparison
- Compared to other senior brand manager roles in the healthcare industry, this position focuses specifically on government marketing channels, requiring a unique set of skills and knowledge
- Government marketing channels have distinct regulatory and reimbursement environments, which may differ from commercial or other healthcare channels
- Career progression in government marketing may vary from other marketing roles, with opportunities for specialization in government healthcare channels
ASSUMPTION: This role offers a unique opportunity for candidates interested in specializing in government marketing within the healthcare industry, with a focus on driving brand growth in government channels.
📝 Sample Projects
- Developing and executing a marketing campaign to increase brand awareness and market share for the FreeStyle Libre brand in VA, DoD, and IHS channels
- Conducting market research and analysis to identify opportunities and inform marketing strategies in government healthcare channels
- Managing a creative agency to develop and deliver effective marketing materials that support field sales and drive brand growth
- Collaborating with cross-functional teams, including field sales, regulatory affairs, medical affairs, and legal, to ensure the development and approval of compliant promotional tactics
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Senior Brand Manager, Government Marketing U.S. role at Abbott.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies and tactics for the FreeStyle Libre brand in government channels, and how this role will contribute to their evolution?
- How does Abbott support the professional development and career growth of its marketing employees, particularly those in senior roles?
- Can you provide examples of how Abbott fosters a collaborative and inclusive work environment, and how this role will contribute to that culture?
- How does Abbott measure the success of its marketing programs, and how will this role be evaluated based on those metrics?
- What are the most significant challenges facing the government marketing channels for Abbott's Diabetes Care division, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and Abbott's company culture, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
