📌 Core Information
🔹 Job Title: Senior Brand Manager, Government Marketing
🔹 Company: Abbott
🔹 Location: Alameda, California, United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies and tactics for the FreeStyle Libre brand in government channels
- Monitoring market trends and customer feedback to identify opportunities
- Translating product, clinical, and scientific information into meaningful healthcare professional messaging
- Managing creative agencies and collaborating with sales leadership for execution excellence
- Developing KPIs and analyzing marketing program performance
ASSUMPTION: This role requires a strong understanding of government healthcare channels and a proven track record in product marketing within the healthcare industry.
📋 Key Responsibilities
✅ Assist in achieving U.S. sales and margin by developing marketing strategies and tactics in government channels
✅ Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities
✅ Translate product, clinical, and scientific information into meaningful healthcare professional messaging
✅ Lead and manage creative agencies to deliver effective marketing materials to support field sales
✅ Collaborate with field sales leadership team to drive execution excellence
✅ Develop KPIs and analyze marketing program performance, adjusting tactics as needed
✅ Partner with regulatory affairs, medical affairs, legal, and other colleagues to ensure compliant and effective promotional tactics
✅ Prepare demo kits, forecasts, PIFs, and other business cases for new initiatives
✅ Demonstrate independence by prioritizing and completing assignments
✅ Own and manage project budgets, maintaining tracking and communicating updates
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, Life Sciences, or a related field
Experience: Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry
Required Skills:
- Proven ability to synthesize, prioritize, and drive results with a high sense of urgency and strategic thinking
- Strong analytical skills, with the ability to identify business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
- Strong project management and conflict resolution skills, with the ability to manage complex projects and programs
- Strong presentation and communication skills
Preferred Skills:
- MBA
- Knowledge of applicable regulatory standards and requirements for medical devices or Rx products
- Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
- Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
ASSUMPTION: While an MBA is preferred, a strong track record in product marketing and relevant skills can make up for a lack of formal business education.
💰 Compensation & Benefits
Salary Range: $128,000.00 - $256,000.00 per year
Benefits:
- Career development with an international company
- Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit
- Affordable and convenient path to getting a bachelor’s degree
Working Hours: Standard, 40 hours per week, with occasional travel (15% of the time)
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role in the healthcare industry, with consideration for the candidate's experience level and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritional and branded generic medicines. The company serves people in more than 160 countries worldwide.
Company Size: Abbott is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott is committed to employee diversity and offers a range of health and wellness benefits to support employees and their families
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com/
ASSUMPTION: Abbott's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior level, with significant responsibilities and a high degree of autonomy.
Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director for Government Marketing.
Work Arrangement: This role is on-site, with occasional travel (15% of the time).
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and business needs
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Career development opportunities within Abbott's global organization
ASSUMPTION: Given Abbott's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Alameda, CA location is a dedicated office space for the Diabetes Care division.
Office Location(s): 1360-1380 South Loop Road, Alameda, CA 94502, United States
Geographic Context:
- The Alameda office is located in the San Francisco Bay Area, providing easy access to major transportation networks and cultural attractions
- The area offers a mix of urban and suburban living options, with a range of housing prices and neighborhoods
- The Bay Area has a Mediterranean climate, with mild, wet winters and warm, dry summers
Work Schedule: Standard, 40 hours per week, with occasional travel (15% of the time)
ASSUMPTION: The Alameda office provides a collaborative and innovative work environment, with access to the latest technologies and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing and product management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and product management experience, as well as any experience working with government healthcare channels
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Research Abbott's mission, values, and recent news to demonstrate your enthusiasm for and understanding of the company
ATS Keywords: Government Marketing, Product Marketing, Brand Management, Healthcare, Medical Devices, Regulatory Compliance, KPI Development, Strategic Thinking, Analytical Skills, Project Management
ASSUMPTION: Abbott's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Abbott provides its employees with access to the latest tools and technologies to support their work and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Performance
- Integrity
- Quality
- Respect
- Accountability
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams to drive results?
- Do you have a strong analytical mindset and a proven ability to use data to inform decision-making?
ASSUMPTION: Abbott's work style is fast-paced and dynamic, with a strong emphasis on collaboration and data-driven decision-making. Candidates who thrive in this environment and align with the company's values are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating government healthcare channels and regulatory requirements
- Working with remote team members and stakeholders
- Adapting to changes in the healthcare industry and market trends
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other senior brand manager roles in the healthcare industry, this role has a stronger focus on government healthcare channels and regulatory compliance
- Abbott's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry
- Career growth opportunities within Abbott's global organization are more extensive than those in smaller companies
ASSUMPTION: Candidates should consider their interest in government healthcare channels and regulatory compliance, as well as their preference for working in a large, global organization versus a smaller company.
📝 Sample Projects
- Developing a marketing strategy to launch a new medical device in the government healthcare channel
- Conducting market research to identify opportunities in the government healthcare channel and develop targeted marketing campaigns
- Managing a creative agency to develop marketing materials that support field sales and drive brand awareness in the government healthcare channel
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the role, as well as the importance of collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing strategy for the FreeStyle Libre brand?
- What are the most pressing challenges facing the government marketing team, and how can this role address them?
- What opportunities are there for career growth and development within Abbott's global organization?
- How does Abbott support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the work environment, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight relevant marketing and product management experience, as well as any experience working with government healthcare channels
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Research Abbott's mission, values, and recent news to demonstrate your enthusiasm for and understanding of the company
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
