Senior Brand Manager - Greece

📌 Core Information

🔹 Job Title: Senior Brand Manager - Greece

🔹 Company: Procter & Gamble (P&G)

🔹 Location: Athens, Greece

🔹 Job Type: Full-time

🔹 Category: Brand Management

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies to drive growth and profitability
• Collaborating cross-functionally to identify consumer, shopper, and customer insights
• Innovating and launching new products and marketing campaigns
• Managing brand P&L and providing regular business updates to stakeholders
• Building and leading high-performing brand teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Develop and execute brand strategies to drive growth and profitability

✅ Collaborate cross-functionally to identify consumer, shopper, and customer insights

✅ Innovate and launch new products and marketing campaigns

✅ Manage brand P&L and provide regular business updates to stakeholders

✅ Build and lead high-performing brand teams

ASSUMPTION: This role requires strong leadership, project management, and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in brand management or a related field

Required Skills:

• Proven track record of driving brand growth and profitability
• Strong analytical skills and data-driven decision-making
• Excellent communication and presentation skills
• Ability to work effectively in a matrix organization
• Fluency in English

Preferred Skills:

• Experience in fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) industry
• Bilingual or multilingual skills
• Experience with brand tracking studies and consumer research

ASSUMPTION: Candidates with experience in the FMCG/CPG industry and relevant market research skills will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (industry standard for 2-5 years of experience in Greece)

Benefits:

• Competitive salary and benefits package
• Continuous coaching and mentoring
• Dynamic and respectful work environment
• On-site work arrangement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees (global)

Founded: 1837 (global headquarters in Cincinnati, Ohio, USA)

Company Description:

• P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA
• The company's products include personal care, beauty, health care, grooming, home care, baby and family care, fabric care, and snacks
• P&G operates in approximately 70 countries worldwide and employs over 93,000 people

Company Specialties:

• Brand management
• Marketing and advertising
• Consumer research
• Product development

Company Website: http://www.pg.com

ASSUMPTION: P&G is a large, multinational corporation with a strong global presence and a well-established brand portfolio.

📊 Role Analysis

Career Level: Experienced Professional

Reporting Structure: Matrix organization, reporting directly to the Brand Director

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential progression to Brand Director or other senior leadership roles
• Opportunities to work on multiple brands and categories
• possibility to relocate to other P&G offices worldwide

ASSUMPTION: This role offers strong growth potential within P&G's extensive global network.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Athens, Greece

Geographic Context:

• Greece is a Mediterranean country with a population of approximately 10.7 million
• The capital, Athens, is the largest city in Greece, with a population of around 665,000
• Greece is a member of the European Union and uses the euro as its currency

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is dynamic, fast-paced, and multicultural, reflecting P&G's global presence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interviews with hiring managers and team members
• Final round interviews with senior leaders

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication and presentation skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions
• Research P&G's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm

ATS Keywords: Brand Management, Marketing Strategies, Consumer Insights, Innovation, Business Ownership, Growth Mindset, Adaptability, Relationship Nurturing, Analytical Skills, P&L Management, Stakeholder Management

ASSUMPTION: The application process may vary depending on the specific hiring manager or team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Consumer research and survey tools (e.g., SurveyMonkey, Google Forms)

ASSUMPTION: The specific tools and technologies required may vary depending on the brand and category.

👔 Cultural Fit Considerations

Company Values:

• Integrity, acting with courage, and challenging the status quo
• Always putting the consumer first in all decisions
• Winning together as a team, with respect and humility
• Operating responsibly and sustainably

Work Style:

• Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
• Data-driven and analytical, with a strong emphasis on continuous learning and improvement
• Agile and adaptable, with a willingness to take on new challenges and pivot as needed
• Results-oriented, with a focus on delivering meaningful business impact

Self-Assessment Questions:

• How do you approach challenges and setbacks, and how do you adapt your strategies accordingly?
• Can you provide an example of a time when you had to influence a team or stakeholder to drive a strategic initiative forward?
• How do you stay organized and manage your time effectively when juggling multiple projects and priorities?

ASSUMPTION: P&G values candidates who demonstrate strong cultural fit, adaptability, and a growth mindset.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
• Navigating a matrix organization with multiple stakeholders and reporting lines
• Managing a team or leading cross-functional projects, potentially with remote team members
• Adapting to changes in brand strategy or market conditions

ASSUMPTION: These challenges require strong leadership, project management, and stakeholder management skills.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a higher level of responsibility and autonomy
• P&G's global presence and extensive brand portfolio provide more opportunities for career growth and development
• This role may require more frequent travel and international collaboration than similar roles in smaller organizations

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other companies.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the Greek market
• Conducting consumer research to identify trends and preferences in the Greek personal care category
• Managing a team to optimize the brand's digital presence and e-commerce strategy

ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader brand strategy and organization structure?
• What opportunities are there for professional development and growth within the brand or the broader organization?
• How does the company support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions
• Research P&G's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager or HR representative within one week of your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.