Senior Brand Manager - Healthcare / Rx / Scale Up

📌 Core Information

🔹 Job Title: Senior Brand Manager - Healthcare / Rx / Scale Up

🔹 Company: Montu

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Healthcare / Alternative Medicine

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully remote (with access to co-working spaces in Sydney, Melbourne, and Brisbane)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of commercial and product marketing strategies
• Brand identity development and management
• Campaign management across digital, social media, print, and events
• Marketing collateral creation and project management
• Data-driven decision making and reporting

ASSUMPTION: This role requires a strategic mindset and strong background in product marketing to create and implement marketing strategies that drive brand growth and ensure brand consistency.

📋 Key Responsibilities

✅ Lead the development, implementation, and execution of commercial and product marketing strategies and plans to achieve brand growth objectives

✅ Identify growth opportunities for Montu’s product portfolio

✅ Develop and implement product launch strategies

✅ Work with cross-functional teams to develop new brands, including visual identity, brand messaging, style guides, and packaging

✅ Develop and implement strategies to ensure effective product positioning of existing and new products

✅ Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience

✅ Create and be accountable for a campaign calendar, ensuring timely and successful execution

✅ Stay abreast of industry trends to identify new opportunities

✅ Monitor sales results and modify product focus/promotional plans accordingly

✅ Oversee content creation and distribution, ensuring alignment with brand messaging and target audience

✅ Coordinate and collaborate with internal teams to ensure seamless project execution

✅ Analyse market data, consumer insights, and competitive intelligence to make data-driven decisions

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure on-time and on-budget delivery of marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 8 years of experience as a product/brand manager within OTC Healthcare

Required Skills:

• Proven experience with Category Management
• Proven experience marketing to HCPs (Health Care Professionals)
• Proven experience innovating within either a fast-paced start-up/scale-up or creative agency
• Proven expertise in crafting new brand identities, encompassing messaging and packaging development
• Experience developing and executing product launch strategies and campaigns
• Highly skilled in analysing and interpreting data to drive informed decision-making
• Strong understanding of branding and marketing principles
• Strong understanding of a clinical audience and ensuring campaigns effectively target and engage the intended audience, in particular for prescription-based medicines
• Experience anticipating market trends, identifying opportunities, and formulating strategies that give the brand a competitive edge
• Strong project management skills and ability to work with cross-functional teams and meet deadlines

Preferred Skills:

• Experience working in a hyper-growth phase company
• Fluency in additional languages (e.g., Mandarin, Spanish)

ASSUMPTION: Candidates with experience in fast-paced environments and a strong understanding of clinical audiences will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (based on experience and industry standards for senior brand managers in healthcare/alternative medicine)

Benefits:

• Access to SAGED courses and more through the Greenhouse learning platform
• Discounts with over 450 retailers through the Reward and Recognition platform
• Mental health support through the wellbeing platform, Unmind
• Private health insurance discount through Medibank
• Up to 8 weeks of paid parental leave
• Swag kits to celebrate key milestones in your journey with the company
• Ergonomic equipment reimbursement benefit

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior brand managers in healthcare/alternative medicine. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Alternative Medicine. Montu is a leader in alternative health services, operating a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience.

Company Size: 501-1,000 employees. Montu is one of Australia's leading health tech businesses and a leader in alternative health services, with operations in Australia and Europe.

Founded: 2019. Montu was founded in 2019 and has since grown rapidly, becoming the fastest-growing tech company in Australia for two years running.

Company Description:

• Montu takes a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies, and patients
• Recognised by the Deloitte Fast 50 as the fastest-growing tech company in Australia for two years running, with revenue growth of over 26,000% and 9,000%
• Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution, and more

Company Specialties:

• Distribution and Digital Health

Company Website: https://www.montu.com.au

ASSUMPTION: Montu's rapid growth and integrated ecosystem make it an attractive opportunity for candidates seeking to work in a dynamic, innovative environment within the alternative medicine industry.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position within Montu's marketing department, reporting directly to the Head of Marketing.

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with cross-functional teams, including product, sales, and clinical teams.

Work Arrangement: Fully remote (with access to co-working spaces in Sydney, Melbourne, and Brisbane). This role offers a full-time, work-from-home arrangement with access to co-working spaces in major Australian cities.

Growth Opportunities:

• Montu's hyper-growth phase offers opportunities for advancement to high achievers
• The company's integrated ecosystem provides exposure to various aspects of the alternative health industry
• Montu's commitment to continuous growth and development through the Greenhouse learning platform

ASSUMPTION: Candidates seeking growth opportunities and exposure to various aspects of the alternative health industry will find this role appealing.

🌍 Location & Work Environment

Office Type: Co-working spaces available in Sydney, Melbourne, and Brisbane. While this role is fully remote, Montu offers access to co-working spaces in major Australian cities for those who prefer an office environment.

Office Location(s): Sydney, Melbourne, Brisbane

Geographic Context:

• Sydney, New South Wales, Australia. Montu's headquarters are in Melbourne, but this role is based in Sydney, offering a vibrant, multicultural city with a high quality of life
• Montu has operations in Australia and Europe, providing opportunities for international collaboration and growth
• Montu's commitment to improving the lives of millions of patients through its integrated ecosystem

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: Candidates seeking a fully remote work arrangement with the option to use co-working spaces in major Australian cities will find this role appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Virtual interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Brand management and marketing expertise
• Cross-functional collaboration and project management skills
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the alternative medicine industry and Montu's integrated ecosystem
• Showcase your strategic thinking and problem-solving skills through examples of past achievements

ATS Keywords: Brand Management, Marketing Strategy, Product Marketing, Category Management, HCP Marketing, Brand Identity, Campaign Management, Data-Driven Decision Making, Cross-Functional Collaboration, Project Management

ASSUMPTION: Montu's interview process is designed to assess candidates' strategic thinking, brand management expertise, and cross-functional collaboration skills, with a focus on data-driven decision-making and analytical skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and Google Workspace, with experience in marketing automation, CRM, data analysis, and project management tools preferred.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Agile
• High-performing

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to decision-making?
• Are you committed to continuous learning and adaptation?

ASSUMPTION: Montu's company values and work style emphasize a patient-centric, innovative, collaborative, agile, and high-performing culture. Candidates who align with these values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Working in a hyper-growth phase company may present challenges in terms of rapid change and ambiguity
• Montu's integrated ecosystem may require candidates to adapt to various aspects of the alternative health industry
• The fully remote work arrangement may present challenges in terms of communication and collaboration
• The clinical audience may require candidates to develop a strong understanding of prescription-based medicines and healthcare professionals

ASSUMPTION: Candidates should be prepared to adapt to a dynamic, fast-paced environment and be comfortable working collaboratively in a fully remote setting. A strong understanding of prescription-based medicines and healthcare professionals is essential for success in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the alternative medicine industry and Montu's integrated ecosystem
• Montu's hyper-growth phase offers unique opportunities for career advancement and growth
• This role provides exposure to various aspects of the alternative health industry, from patient care to pharmacy dispensing, clinical education, product development, and wholesale distribution

ASSUMPTION: Candidates seeking a unique opportunity within the alternative medicine industry, with exposure to various aspects of the alternative health ecosystem and potential for career advancement, will find this role appealing.

📝 Sample Projects

• Developing and executing a product launch strategy for a new prescription-based medicine
• Creating and implementing a brand identity for a new alternative health product, including visual identity, brand messaging, style guides, and packaging
• Analysing market data and consumer insights to inform strategic marketing plans and product positioning

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Brand Manager role at Montu.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Montu support the professional development and growth of its employees?
• What is the company's approach to work-life balance in a fully remote work arrangement?
• How does Montu ensure effective communication and collaboration in a fully remote setting?
• What are the key challenges facing the alternative medicine industry, and how does Montu plan to address them?

ASSUMPTION: These key questions will help candidates better understand the role's priorities, Montu's commitment to employee growth and development, and the company's approach to communication and collaboration in a fully remote setting.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic thinking, brand management expertise, and cross-functional collaboration skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.