📌 Core Information
🔹 Job Title: Senior Brand Manager - Healthcare / Rx / Scale Up
🔹 Company: Montu
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Healthcare / Rx / Scale Up
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote (Work-from-home with access to co-working spaces)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to drive brand growth
- Leading brand identity development and ensuring brand consistency across initiatives
- Managing end-to-end campaign execution across digital, social media, print, and events
- Collaborating cross-functionally to identify growth opportunities and optimize marketing effectiveness
- Analyzing market data and consumer insights to make data-driven decisions and report on performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in product/brand management within the healthcare sector. The ideal candidate will be comfortable working in a fast-paced, agile environment and driving growth through innovative marketing strategies.
📋 Key Responsibilities
✅ Develop, implement, and execute commercial and product marketing strategies and plans to achieve brand growth objectives
✅ Lead the development and implementation of new brand identities, including visual identity, brand messaging, style guides, and packaging
✅ Develop and implement product launch strategies and campaigns, ensuring effective product positioning and targeting of clinical audiences
✅ Monitor sales results and modify product focus/promotional plans accordingly
✅ Create and be accountable for a campaign calendar, ensuring timely and successful execution
✅ Develop marketing collateral briefs for creative and content teams, and oversee content creation and distribution
✅ Coordinate and collaborate with internal teams to ensure seamless project execution, monitor project timelines, resources, and budgets, and manage project stakeholders
✅ Analyze market data, consumer insights, and competitive intelligence to make data-driven decisions and adjust brand strategies based on performance metrics and market dynamics
ASSUMPTION: The key responsibilities of this role require a strong understanding of branding and marketing principles, as well as the ability to analyze and interpret data to drive informed decision-making. The ideal candidate will have experience working with cross-functional teams and managing projects to meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 8 years of experience as a product/brand manager within Healthcare / Rx
Required Skills:
- Proven experience with Category Management
- Proven experience marketing to HCPs (Health Care Professionals)
- Proven experience innovating within either a fast-paced start-up/scale-up or creative agency
- Proven expertise in crafting new brand identities, encompassing messaging and packaging development
- Highly skilled in analyzing and interpreting data to drive informed decision-making
- Strong understanding of branding and marketing principles
- Strong understanding of a clinical audience and effective targeting of prescription-based medicines
- Experience anticipating market trends, identifying opportunities, and formulating strategies that give the brand a competitive edge
- Strong project management skills and ability to work with cross-functional teams and meet deadlines
Preferred Skills:
- Experience working in a hyper-growth phase company
- Fluency in additional languages (e.g., German, French, Spanish)
ASSUMPTION: The required qualifications for this role emphasize the need for a strategic mindset, strong leadership skills, and a proven track record in product/brand management within the healthcare sector. The ideal candidate will have experience working in a fast-paced, agile environment and driving growth through innovative marketing strategies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Access to SAGED courses and more through the Greenhouse learning platform
- Discounts with over 450 retailers through the Reward and Recognition platform
- Freedom of a full-time, work-from-home role with access to co-working spaces
- Mental health support through the wellbeing platform, Unmind
- Private health insurance discount through Medibank
- Up to 8 weeks of paid parental leave
- Swag kits to celebrate key milestones in your journey with the company
- Ergonomic equipment reimbursement benefit
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home or in co-working spaces
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in Sydney. The benefits listed are based on the information provided by the company and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine. Montu is a leading health tech business revolutionizing the alternative health landscape in Australia and Europe.
Company Size: 501-1,000 employees. Montu offers a collaborative and driven culture with opportunities for advancement to high achievers.
Founded: 2019. Montu has grown rapidly since its founding, becoming the fastest-growing tech company in Australia for two consecutive years.
Company Description:
- Montu operates an integrated ecosystem that streamlines the patient experience end-to-end and sets new standards in the alternative health industry
- The company is committed to improving the lives of millions of patients by facilitating access to alternative health services and products
- Montu's brands include Alternaleaf, UMeds, Leafio, and Saged, which operate across various aspects of the alternative health experience, from patient care to pharmacy dispensing, clinical education, product development, wholesale distribution, and more
Company Specialties:
- Distribution and Digital Health
Company Website: https://www.montu.com.au
ASSUMPTION: Montu's focus on innovation, growth, and improving patient lives makes it an attractive employer for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced professionals seeking to leverage their strategic mindset and strong leadership skills to drive brand growth and marketing effectiveness.
Reporting Structure: The Senior Brand Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and creative teams.
Work Arrangement: Fully Remote (Work-from-home with access to co-working spaces). This role offers the flexibility to work from home or in co-working spaces, with access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
Growth Opportunities:
- Montu's rapid growth and expansion present numerous opportunities for career advancement and professional development
- The company offers access to SAGED courses and other learning platforms to foster continuous growth and development
- High achievers have the opportunity to take on additional responsibilities and progress within the organization
ASSUMPTION: The growth opportunities available at Montu make it an attractive employer for candidates seeking to advance their careers in a dynamic and fast-growing industry.
🌍 Location & Work Environment
Office Type: Co-working spaces and remote work. Montu offers access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities, as well as the option to work from home.
Office Location(s): Sydney, Melbourne, Brisbane, and select regional cities
Geographic Context:
- Sydney is the largest and most populous city in Australia, with a vibrant and diverse cultural scene
- The city is known for its iconic landmarks, such as the Sydney Opera House and the Sydney Harbour Bridge
- Sydney offers a high quality of life, with a subtropical climate, beautiful beaches, and numerous parks and gardens
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home or in co-working spaces
ASSUMPTION: The work environment at Montu offers a high degree of flexibility, with the option to work from home or in co-working spaces, and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and/or team members to assess skills and experience
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the Head of Marketing or another senior leader to discuss career growth and expectations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Branding and marketing expertise
- Data analysis and interpretation skills
- Cultural fit and alignment with Montu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the healthcare industry and Montu's business model in your application materials
- Prepare for the interview by researching Montu's company culture, values, and recent projects
- Be ready to discuss your experience with brand identity development, campaign management, and data-driven decision-making
ATS Keywords: Brand Manager, Healthcare, Rx, Marketing Strategy, Campaign Management, Data-Driven Decision Making, Product Launch, Brand Identity, Category Management, HCP Marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Montu prioritizes the needs and well-being of patients above all else
- Innovation-driven: The company encourages creativity, continuous learning, and a growth mindset
- Collaborative: Montu fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Agile and adaptable: Montu operates in a fast-paced, dynamic environment, and employees must be able to pivot and adjust their strategies as needed
- Data-driven: The company relies on data and analytics to inform decision-making and measure performance
- Patient-focused: Montu's employees are passionate about improving the lives of patients and are committed to delivering high-quality, patient-centered care
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth and marketing effectiveness in the healthcare industry?
- Are you comfortable working in a fast-paced, agile environment and adapting to change?
- Do you share Montu's commitment to improving the lives of patients and delivering high-quality, patient-centered care?
ASSUMPTION: Montu's company culture is dynamic, collaborative, and patient-focused, with a strong emphasis on innovation, data-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- The fast-paced, hyper-growth environment may present challenges in terms of prioritization, focus, and work-life balance
- The role may require occasional travel to attend industry events, conferences, or meetings with key stakeholders
- The competitive nature of the healthcare industry may present challenges in terms of market share, brand awareness, and customer acquisition
- The remote work arrangement may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance
ASSUMPTION: The potential challenges associated with this role are inherent in the fast-paced, hyper-growth environment and the competitive nature of the healthcare industry. Candidates should be prepared to adapt to change, prioritize effectively, and maintain a strong focus on patient-centric care.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles in the healthcare industry, this role offers a unique opportunity to work in a fast-paced, hyper-growth environment with a strong focus on innovation and patient-centric care
- The healthcare industry is highly competitive, and candidates should be prepared to demonstrate their ability to drive brand growth and marketing effectiveness in a challenging market
- Career progression in this role may be faster than in more established organizations, given Montu's rapid growth and expansion
ASSUMPTION: The comparison between this role and similar roles in the healthcare industry highlights the unique opportunities and challenges presented by working in a fast-paced, hyper-growth environment with a strong focus on innovation and patient-centric care.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to launch a new product line and capture market share in a competitive landscape
- Conducting market research and consumer segmentation analysis to inform brand positioning and messaging strategies
- Managing a cross-functional team to execute a large-scale product launch event, including logistics, vendor management, and on-site activation
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives a Senior Brand Manager might undertake in this role, and are not intended to be exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and plans for expansion in the coming years?
- How does Montu support the professional development and career growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Montu measure the success and impact of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the company's growth trajectory, culture, and expectations for the role, as well as the candidate's fit with the organization's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your experience in brand identity development, campaign management, and data-driven decision-making
- Prepare for the interview by researching Montu's company culture, values, and recent projects, and be ready to discuss your experience and qualifications in relation to the role's requirements
- If applicable, prepare a portfolio or examples of your work to demonstrate your skills and expertise in brand identity development, campaign management, and data-driven decision-making
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
