📌 Core Information
🔹 Job Title: Senior Brand Manager Kiri (out of home) (H/F)
🔹 Company: Bel
🔹 Location: Suresnes, Île-de-France, France
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Marketing & Brand Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Contributing to the global innovation strategy for the Kiri brand, focusing on out-of-home markets and collaborations in Europe, the Middle East, and Southeast Asia.
- Managing innovation projects from exploration to launch, ensuring consumer interests are represented.
- Working in a dynamic and international environment with a focus on responsibility and consumer-centric decision-making.
- Collaborating with cross-functional teams, including countries, R&D, and factories.
- Managing a team of two, including a junior brand manager and a stagiaire.
ASSUMPTION: This role requires a strong understanding of the out-of-home market and experience in managing innovation projects. The successful candidate will be able to work effectively in a global and cross-functional environment.
📋 Key Responsibilities
✅ Contribute to the definition of the 5-year business plan for Kiri, focusing on innovation and renovation (topline & bottomline) at a global scale, with a specific focus on out-of-home markets and collaborations in Europe, the Middle East, and Southeast Asia.
✅ Manage innovation and renovation projects from exploration to launch, ensuring their delivery on time and in full, according to the brand's business plan, with a consumer-centric approach.
✅ Collaborate with key countries to ensure their full engagement in project execution and validate key stages, resource allocation, and potential delays during brand co-development committee meetings.
✅ Manage a budget for innovation (agencies, design, studies) within your scope.
✅ Manage a team of two, including a junior brand manager and a stagiaire, by assigning projects and missions that develop their skills, providing regular feedback, and creating robust individual development plans.
✅ Foster a culture of innovation within the team.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on business needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor's degree in commerce or marketing (minimum Bac+3)
Experience: Minimum of 7 years of experience in marketing or brand management, with at least 3 years focused on innovation and product development in a transversal mode (from conception to return on experience)
Required Skills:
- Strong leadership skills, including the ability to drive transformation, collaborate, and challenge effectively.
- Positive and solution-oriented attitude.
- Proven ability to manage complex projects and teams.
- Solid business and marketing skills, including knowledge of key product levers (nutrition, RSE, etc.) and strong analytical and data processing capabilities (experience with Nielsen/IRI recommended).
- Fluent in French and English.
Preferred Skills:
- Experience working in the out-of-home market.
- Knowledge of the Bel Group and its brands.
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the successful candidate's skills and experiences may evolve and adapt to the role's needs over time.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a senior brand manager role in the Paris area)
Benefits:
- Hybrid work model (2 days in the office)
- Corporate Social Committee
- Company restaurant
- Cheese bar
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in the Paris area. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: The Bel Group is a major player in the food industry, focusing on portioned, healthy, and responsible products, with a strong presence in the dairy sector. The company is one of the world's leading cheese brands, with a portfolio of iconic brands such as La Vache qui rit, Kiri, Babybel, Boursin, Nurishh, Pom'Potes, and GoGo squeeZ.
Company Size: Bel is a mid-sized company with approximately 23 employees, providing a dynamic and collaborative work environment.
Founded: The Bel Group was founded in 1865 and has since grown into an international organization with a strong commitment to sustainability and responsibility.
Company Description:
- The Bel Group is a family-owned French company with an international presence, focusing on growth that is positive, responsible, and profitable.
- The company offers iconic brands, opportunities for skill development, and international career growth.
- Bel Group provides a hybrid work model, including 2 days in the office, and offers benefits such as a corporate social committee, company restaurant, and cheese bar.
Company Specialties:
- Dairy products
- Cheese
- Snacks
- Healthy and responsible food
Company Website: bel-group.com
ASSUMPTION: The company context provided above is based on publicly available information and may not include the most recent or detailed information about the Bel Group.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 7 years of experience in marketing or brand management, with at least 3 years focused on innovation and product development.
Reporting Structure: The Senior Brand Manager will report directly to the Global Innovation Manager for the Kiri brand and will manage a team of two, including a junior brand manager and a stagiaire.
Work Arrangement: This role follows a hybrid work model, with 2 days in the office and the remaining days working remotely.
Growth Opportunities:
- The Bel Group offers opportunities for skill development and international career growth within its various functions and brands.
- This role provides the opportunity to work on global projects and collaborate with cross-functional teams, fostering professional development and exposure to diverse aspects of the business.
ASSUMPTION: The role analysis provided above is based on the information available in the job description. However, the specific details of the reporting structure, work arrangement, and growth opportunities may evolve based on business needs and the successful candidate's skills and experiences.
🌍 Location & Work Environment
Office Type: The Bel Group's headquarters are located in Paris, Île-de-France, France, with additional offices in other countries.
Office Location(s): Suresnes, Île-de-France, France
Geographic Context:
- The Île-de-France region is the most populous and wealthiest region in France, with a diverse range of industries and a strong focus on innovation and technology.
- Suresnes is a suburb of Paris, located on the Seine River, offering a mix of urban and suburban living with easy access to the city center.
- The area is well-connected by public transportation, with several train stations and bus routes serving the city.
Work Schedule: The work schedule for this role is full-time (40 hours per week), with a hybrid work arrangement that allows for 2 days in the office and the remaining days working remotely.
ASSUMPTION: The location and work environment provided above are based on publicly available information and may not include the most recent or detailed information about the Bel Group's offices and work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and/or team members
- Final interview with the HR department
Key Assessment Areas:
- Candidates' understanding of the out-of-home market and innovation project management
- Candidates' ability to work effectively in a global and cross-functional environment
- Candidates' leadership, communication, and collaboration skills
- Candidates' cultural fit with the Bel Group and its values
Application Tips:
- Highlight relevant experience in marketing, brand management, and innovation project management, with a focus on the out-of-home market.
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required and preferred qualifications listed in the job description.
- Prepare for interview questions that assess your understanding of the out-of-home market, innovation project management, and your ability to work effectively in a global and cross-functional environment.
ATS Keywords: Out-of-home market, innovation project management, global brand management, cross-functional collaboration, leadership, marketing strategy, consumer insights, data analysis
ASSUMPTION: The interview and application insights provided above are based on the information available in the job description and industry-standard hiring practices. However, the specific details of the interview process, assessment areas, and application tips may vary based on the company's hiring policies and the successful candidate's skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Nielsen/IRI, Google Analytics)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies listed above are based on industry-standard practices for marketing and brand management roles. However, the specific tools and technologies required for this role may vary based on the Bel Group's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: The Bel Group is committed to acting responsibly in all aspects of its business, from sustainable sourcing and production to responsible marketing and community engagement.
- Consumer-centric: The company prioritizes understanding and meeting the needs of its consumers, with a focus on providing healthy, high-quality, and innovative products.
- Collaboration: The Bel Group fosters a culture of collaboration and teamwork, both internally and with its partners and suppliers.
Work Style:
- The Bel Group offers a hybrid work model, with 2 days in the office and the remaining days working remotely, providing flexibility for employees to balance their work and personal lives.
- The company encourages a dynamic and international work environment, with a focus on responsibility and consumer-centric decision-making.
- The Bel Group values diversity and inclusion, with a commitment to creating an inclusive and respectful work environment for all employees.
Self-Assessment Questions:
- Do you have a strong understanding of the out-of-home market and experience in managing innovation projects?
- Are you comfortable working in a global and cross-functional environment, collaborating with diverse teams and stakeholders?
- Do you have strong leadership, communication, and collaboration skills, with a positive and solution-oriented attitude?
- Are you committed to acting responsibly and prioritizing the needs of consumers in your decision-making?
ASSUMPTION: The cultural fit considerations provided above are based on the information available in the job description and the Bel Group's publicly stated values and work environment. However, the specific details of the company's culture and work style may vary based on the successful candidate's skills and experiences.
⚠️ Potential Challenges
- The role requires a strong understanding of the out-of-home market and experience in managing innovation projects, which may present a steep learning curve for candidates without relevant experience.
- The global and cross-functional nature of the role may present challenges in coordinating with diverse teams and stakeholders, requiring strong communication and collaboration skills.
- The hybrid work model may present challenges in maintaining a healthy work-life balance and fostering a strong team culture.
- The competitive nature of the food industry may present challenges in driving innovation and maintaining market share.
ASSUMPTION: The potential challenges listed above are based on the information available in the job description and industry-standard practices for marketing and brand management roles. However, the specific details of the challenges may vary based on the successful candidate's skills and experiences.
📈 Similar Roles Comparison
- This role is similar to other senior brand manager positions, but with a specific focus on the out-of-home market and global innovation strategy for the Kiri brand.
- The Bel Group's focus on responsibility, consumer-centric decision-making, and collaboration sets it apart from other companies in the food industry.
- This role offers opportunities for skill development and international career growth within the Bel Group's various functions and brands.
ASSUMPTION: The role comparison provided above is based on the information available in the job description and industry-standard practices for marketing and brand management roles. However, the specific details of the comparison may vary based on the successful candidate's skills and experiences.
📝 Sample Projects
- Developing and launching a new product line for the Kiri brand, tailored to the out-of-home market and consumer preferences.
- Collaborating with key countries to execute co-branding and partnership opportunities, ensuring alignment with the global innovation strategy and brand guidelines.
- Managing a cross-functional team to conduct consumer research and analyze market trends, informing the development of new products and marketing campaigns for the Kiri brand.
ASSUMPTION: The sample projects provided above are based on the information available in the job description and industry-standard practices for marketing and brand management roles. However, the specific details of the projects may vary based on the successful candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the out-of-home market and its specific challenges and opportunities for the Kiri brand?
- How does the Bel Group support and foster innovation and collaboration within its global brand management teams?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the Bel Group approach sustainability and responsibility in its operations and marketing strategies?
- What are the key challenges and opportunities for the Kiri brand in the global market, and how can this role contribute to driving growth and market share?
ASSUMPTION: The key questions to ask during the interview provided above are based on the information available in the job description and industry-standard practices for marketing and brand management roles. However, the specific details of the questions may vary based on the successful candidate's skills and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required and preferred qualifications listed in the job description.
- Prepare for interview questions that assess your understanding of the out-of-home market, innovation project management, and your ability to work effectively in a global and cross-functional environment.
- Follow up with the Bel Group's HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
