π Core Information
πΉ Job Title: Senior Brand Manager Kiri (out of home) (H/F)
πΉ Company: Bel Group
πΉ Location: Suresnes, Γle-de-France, France
πΉ Job Type: Hybrid (3 office days per week)
πΉ Category: Brand Management, Marketing
πΉ Date Posted: 2025-07-11
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site with hybrid option
π Job Overview
Key aspects of this role include:
- Driving innovation and renovation strategy for the Kiri brand, with a focus on Out of Home (OOH) markets
- Leading cross-functional projects and managing a team to ensure successful execution of the brand's business plan
- Collaborating with countries, R&D, and factories to deliver projects on time and within budget
- Reaching the Bel Group's innovation rate target of 6.5%
- Reporting to the Global Head of Kiri Innovation and managing a team of 2 people
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and countries simultaneously.
π Key Responsibilities
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Understand consumer and customer needs, market dynamics, and business challenges in key markets
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Benchmark products against competitors and inspire new business opportunities
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Define and implement the innovation pipeline for OOH and retail, in collaboration with local markets
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Lead cross-functional inno-reno projects, ensuring on-time and in-full delivery, and validate stage gates and resource allocations
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Manage the innovation budget for your scope and ensure P&L outcomes
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Manage a team of 1 junior brand manager and 1 intern, providing regular feedback and developing their skills
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Foster a culture of innovation and continuous improvement
ASSUMPTION: This role requires strong project management skills, the ability to manage complexity, and a positive, solution-oriented attitude.
π― Required Qualifications
Education: Minimum business or marketing bachelor's degree required
Experience: Minimum 7 years of experience in CPG marketing or brand management, including at least 3 years leading innovation projects from concept to launch
Required Skills:
- Strong leadership skills: drive transformation, dare to innovate, unconditional collaboration, agility, and resilience
- Positive and solution-oriented attitude
- Strong project management skills: engage, collaborate, challenge
- Ability to manage complexity and multiple projects/countries
- Knowledge of product value drivers (nutrition, CSR, etc.)
- Strong data processing skills, especially in strategic, category, retailer, competitive, and consumer insights, as well as P&L forecast and management
- Knowledge of Out of Home specificities
- Fluency in English and French
Preferred Skills:
- Experience working in Europe, Middle East, and Southeast Asia
- Knowledge of Nielsen/IRI data processing
ASSUMPTION: Candidates should have a proven track record in brand management, with a focus on innovation and renovation strategies, and experience managing cross-functional teams.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (based on experience and market standards for a senior brand manager role in the CPG industry)
Benefits:
- Hybrid work model (2 days working from home)
- CSE (comitΓ© social et Γ©conomique), restaurant on premises, cheese bar, etc.
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is an estimate based on market standards for a senior brand manager role in the CPG industry. The actual salary may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: The Bel Group is a major player in the food industry, with a portfolio of internationally recognized brands in dairy, fruit, and plant-based products, as well as branded cheeses.
Company Size: Medium-sized company with approximately 23 employees (according to LinkedIn)
Founded: 1865 (as a family-owned business)
Company Description:
- Strong focus on positive, responsible, and profitable growth, with strong CSR commitments
- Iconic brands, including The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom'Potes, and GoGo squeeZ
- International presence with operations in over 120 countries
Company Specialties:
- Dairy products
- Fruit and plant-based products
- Cheese
- Branded food products
Company Website: bel-group.com
ASSUMPTION: The Bel Group is a well-established company with a strong brand portfolio and a commitment to sustainable and responsible growth.
π Role Analysis
Career Level: Senior role with team management responsibilities
Reporting Structure: Reports directly to the Global Head of Kiri Innovation
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential to take on more responsibilities and manage larger teams as the company grows
- Opportunities to work on international projects and gain experience in different markets
- Possibility to transition into a more strategic or general management role in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
π Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Suresnes, Γle-de-France, France
Geographic Context:
- Suresnes is a suburb of Paris, located approximately 10 kilometers west of the city center
- The area is well-connected by public transportation, with easy access to the A14 and A13 highways
- Suresnes offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Monday to Friday, with flexible hours and the option to work from home 2 days per week
ASSUMPTION: The office location in Suresnes offers a convenient and accessible work environment, with a mix of urban and suburban living options.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and alignment with Bel Group values
- Strategic thinking and business acumen
- Leadership skills and team management capabilities
- Project management skills and ability to manage complexity
- Language proficiency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership and project management skills
- Research the Bel Group and its brands to demonstrate your enthusiasm and understanding of the company
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
ATS Keywords: Brand management, innovation, renovation, OOH, CPG, leadership, project management, data processing, consumer insights, P&L, hybrid work, team management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data processing and analysis tools (e.g., Nielsen/IRI, Excel, Power BI)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role. Familiarity with data processing and analysis tools is also beneficial.
π Cultural Fit Considerations
Company Values:
- Positive and responsible growth
- Strong brands and iconic products
- Collaboration and teamwork
- Customer-centric approach
- Innovation and continuous improvement
Work Style:
- Collaborative and inclusive team environment
- Focus on results and delivery
- Agile and adaptable to change
- Data-driven decision-making
- Strong commitment to CSR and sustainability
Self-Assessment Questions:
- Do you align with the Bel Group's values and work style?
- Are you comfortable working in a collaborative and inclusive team environment?
- Can you demonstrate strong leadership and project management skills?
- Are you able to manage complexity and multiple projects/countries?
- Do you have a positive and solution-oriented attitude?
ASSUMPTION: Candidates should assess their fit with the Bel Group's values and work style, as well as their ability to thrive in a collaborative and inclusive team environment.
β οΈ Potential Challenges
- Managing multiple projects and countries simultaneously may be challenging
- Working in a fast-paced and dynamic environment may require adaptability and resilience
- Balancing the needs of different stakeholders, including consumers, customers, and internal teams, may be complex
- The hybrid work arrangement may present challenges in terms of communication and collaboration
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage complexity and adapt to change.
π Similar Roles Comparison
- This role is similar to a Senior Brand Manager - OOH or a Senior Innovation Manager - CPG, with a focus on driving innovation and renovation strategies for branded products
- Compared to other senior brand management roles, this position has a stronger focus on Out of Home markets and international collaboration
- Career progression may involve transitioning into a more strategic or general management role, rather than specializing in a specific brand or category
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other senior brand management positions in the CPG industry.
π Sample Projects
- Developing a new OOH product line to capitalize on growing consumer demand for convenient and portable food options
- Renovating an existing retail product to improve its nutritional profile and appeal to health-conscious consumers
- Launching a co-branding partnership with a complementary company to expand market reach and increase sales
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Brand Manager Kiri (out of home) might work on, focusing on innovation, renovation, and collaboration.
β Key Questions to Ask During Interview
- Can you describe the current innovation pipeline for Kiri, both for OOH and retail?
- How does the Kiri brand fit into the Bel Group's overall portfolio and strategy?
- What are the key challenges and opportunities facing the Kiri brand in the OOH market, and how is the company addressing them?
- How does the Bel Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement contribute to this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership and project management skills
- Research the Bel Group and its brands to demonstrate your enthusiasm and understanding of the company
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
- Follow up with the hiring manager or HR department one week after submitting your application, if you haven't heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.