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Senior Brand Manager Kiri (out of home) (H/F)

BEL
Full-time
On-site
Suresnes, Île-de-France, France
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager Kiri (out of home) (H/F)

πŸ”Ή Company: Bel Group

πŸ”Ή Location: Suresnes, Île-de-France, France

πŸ”Ή Job Type: Hybrid (3 office days per week)

πŸ”Ή Category: Brand Management, Marketing

πŸ”Ή Date Posted: 2025-07-11

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Driving innovation and renovation strategy for the Kiri brand, with a focus on Out of Home (OOH) markets
  • Leading cross-functional projects and managing a team to ensure successful execution of the brand's business plan
  • Collaborating with countries, R&D, and factories to deliver projects on time and within budget
  • Reaching the Bel Group's innovation rate target of 6.5%
  • Reporting to the Global Head of Kiri Innovation and managing a team of 2 people

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and countries simultaneously.

πŸ“‹ Key Responsibilities

βœ… Understand consumer and customer needs, market dynamics, and business challenges in key markets

βœ… Benchmark products against competitors and inspire new business opportunities

βœ… Define and implement the innovation pipeline for OOH and retail, in collaboration with local markets

βœ… Lead cross-functional inno-reno projects, ensuring on-time and in-full delivery, and validate stage gates and resource allocations

βœ… Manage the innovation budget for your scope and ensure P&L outcomes

βœ… Manage a team of 1 junior brand manager and 1 intern, providing regular feedback and developing their skills

βœ… Foster a culture of innovation and continuous improvement

ASSUMPTION: This role requires strong project management skills, the ability to manage complexity, and a positive, solution-oriented attitude.

🎯 Required Qualifications

Education: Minimum business or marketing bachelor's degree required

Experience: Minimum 7 years of experience in CPG marketing or brand management, including at least 3 years leading innovation projects from concept to launch

Required Skills:

  • Strong leadership skills: drive transformation, dare to innovate, unconditional collaboration, agility, and resilience
  • Positive and solution-oriented attitude
  • Strong project management skills: engage, collaborate, challenge
  • Ability to manage complexity and multiple projects/countries
  • Knowledge of product value drivers (nutrition, CSR, etc.)
  • Strong data processing skills, especially in strategic, category, retailer, competitive, and consumer insights, as well as P&L forecast and management
  • Knowledge of Out of Home specificities
  • Fluency in English and French

Preferred Skills:

  • Experience working in Europe, Middle East, and Southeast Asia
  • Knowledge of Nielsen/IRI data processing

ASSUMPTION: Candidates should have a proven track record in brand management, with a focus on innovation and renovation strategies, and experience managing cross-functional teams.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a senior brand manager role in the CPG industry)

Benefits:

  • Hybrid work model (2 days working from home)
  • CSE (comitΓ© social et Γ©conomique), restaurant on premises, cheese bar, etc.

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is an estimate based on market standards for a senior brand manager role in the CPG industry. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Bel Group is a major player in the food industry, with a portfolio of internationally recognized brands in dairy, fruit, and plant-based products, as well as branded cheeses.

Company Size: Medium-sized company with approximately 23 employees (according to LinkedIn)

Founded: 1865 (as a family-owned business)

Company Description:

  • Strong focus on positive, responsible, and profitable growth, with strong CSR commitments
  • Iconic brands, including The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom'Potes, and GoGo squeeZ
  • International presence with operations in over 120 countries

Company Specialties:

  • Dairy products
  • Fruit and plant-based products
  • Cheese
  • Branded food products

Company Website: bel-group.com

ASSUMPTION: The Bel Group is a well-established company with a strong brand portfolio and a commitment to sustainable and responsible growth.

πŸ“Š Role Analysis

Career Level: Senior role with team management responsibilities

Reporting Structure: Reports directly to the Global Head of Kiri Innovation

Work Arrangement: Hybrid (3 office days per week)

Growth Opportunities:

  • Potential to take on more responsibilities and manage larger teams as the company grows
  • Opportunities to work on international projects and gain experience in different markets
  • Possibility to transition into a more strategic or general management role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Suresnes, Île-de-France, France

Geographic Context:

  • Suresnes is a suburb of Paris, located approximately 10 kilometers west of the city center
  • The area is well-connected by public transportation, with easy access to the A14 and A13 highways
  • Suresnes offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: Monday to Friday, with flexible hours and the option to work from home 2 days per week

ASSUMPTION: The office location in Suresnes offers a convenient and accessible work environment, with a mix of urban and suburban living options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • On-site or virtual interview with the hiring manager and/or team members
  • Final round interview with senior leadership
  • Job offer and onboarding

Key Assessment Areas:

  • Cultural fit and alignment with Bel Group values
  • Strategic thinking and business acumen
  • Leadership skills and team management capabilities

  • Project management skills and ability to manage complexity
  • Language proficiency in English and French

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your leadership and project management skills
  • Research the Bel Group and its brands to demonstrate your enthusiasm and understanding of the company
  • Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy

ATS Keywords: Brand management, innovation, renovation, OOH, CPG, leadership, project management, data processing, consumer insights, P&L, hybrid work, team management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data processing and analysis tools (e.g., Nielsen/IRI, Excel, Power BI)
  • Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role. Familiarity with data processing and analysis tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Positive and responsible growth
  • Strong brands and iconic products
  • Collaboration and teamwork
  • Customer-centric approach
  • Innovation and continuous improvement

Work Style:

  • Collaborative and inclusive team environment
  • Focus on results and delivery
  • Agile and adaptable to change
  • Data-driven decision-making
  • Strong commitment to CSR and sustainability

Self-Assessment Questions:

  • Do you align with the Bel Group's values and work style?
  • Are you comfortable working in a collaborative and inclusive team environment?
  • Can you demonstrate strong leadership and project management skills?
  • Are you able to manage complexity and multiple projects/countries?
  • Do you have a positive and solution-oriented attitude?

ASSUMPTION: Candidates should assess their fit with the Bel Group's values and work style, as well as their ability to thrive in a collaborative and inclusive team environment.

⚠️ Potential Challenges

  • Managing multiple projects and countries simultaneously may be challenging
  • Working in a fast-paced and dynamic environment may require adaptability and resilience
  • Balancing the needs of different stakeholders, including consumers, customers, and internal teams, may be complex
  • The hybrid work arrangement may present challenges in terms of communication and collaboration

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage complexity and adapt to change.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Brand Manager - OOH or a Senior Innovation Manager - CPG, with a focus on driving innovation and renovation strategies for branded products
  • Compared to other senior brand management roles, this position has a stronger focus on Out of Home markets and international collaboration
  • Career progression may involve transitioning into a more strategic or general management role, rather than specializing in a specific brand or category

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other senior brand management positions in the CPG industry.

πŸ“ Sample Projects

  • Developing a new OOH product line to capitalize on growing consumer demand for convenient and portable food options
  • Renovating an existing retail product to improve its nutritional profile and appeal to health-conscious consumers
  • Launching a co-branding partnership with a complementary company to expand market reach and increase sales

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Brand Manager Kiri (out of home) might work on, focusing on innovation, renovation, and collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the current innovation pipeline for Kiri, both for OOH and retail?
  • How does the Kiri brand fit into the Bel Group's overall portfolio and strategy?
  • What are the key challenges and opportunities facing the Kiri brand in the OOH market, and how is the company addressing them?
  • How does the Bel Group support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement contribute to this?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your leadership and project management skills
  • Research the Bel Group and its brands to demonstrate your enthusiasm and understanding of the company
  • Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
  • Follow up with the hiring manager or HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.