📌 Core Information
🔹 Job Title: Senior Brand Manager - kit
🔹 Company: Mecca Brands
🔹 Location: Richmond upon Thames, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-06-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and growth for kit, a modern wellness disruptor
- Driving commercial success through strategic brand planning and revenue delivery
- Crafting compelling brand narratives and creative campaigns
- Collaborating with cross-functional teams and agencies to deliver world-class brand execution
- Managing brand performance and optimizing marketing budgets
ASSUMPTION: This role requires a strategic and innovative mindset, with experience building and scaling brands through modern, multi-channel marketing approaches.
📋 Key Responsibilities
✅ Architect and execute brand strategy to grow awareness and market share across owned channels and MECCA’s omnichannel retail ecosystem
✅ Bring an entrepreneurial lens to brand marketing, unearthing new ways to disrupt the wellness category and build culturally resonant campaigns
✅ Lead integrated campaign development and creative direction across all consumer touchpoints, from product launch narratives to content strategy, paid media, and in-store experience
✅ Design and deliver full-funnel, customer-centric digital marketing campaigns that are insight-led, brand-building, and ROI-focused across paid, owned, and earned channels
✅ Own brand performance through robust sales forecasting, A&P budget management, inventory partnership, and ROI-driven channel marketing
✅ Own end-to-end brand ownership, leading cross-functional and agency teams to deliver world-class brand execution
ASSUMPTION: This role requires exceptional storytelling and brand building capabilities, with a track record of delivering breakthrough campaigns and end-to-end product launches across social, digital, print, PR, and influencer marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of brand marketing experience within beauty, wellness, or retail, with a proven ability to drive both creative excellence and commercial outcomes
Required Skills:
- Strategic and innovative mindset
- Exceptional storytelling and brand building capabilities
- Strong commercial acumen, including advanced analytical skills
- Collaborative leadership style, thriving in fast-paced, cross-functional environments
- Experience managing product development pipelines and contributing to innovation roadmaps
- Ability to thrive in a fast-paced, hands-on, and highly creative environment
Preferred Skills:
- Experience working with wellness or beauty brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record of driving creative excellence and commercial outcomes in a brand marketing role within the beauty, wellness, or retail industry.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (based on experience and industry standards for a Senior Brand Manager role in the UK)
Benefits:
- Professional development programs and first-class digitized learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount to spoil yourselves and your immediate family, subject to company policy!
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically beauty and wellness products
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 1997, with over 25 years of experience in the beauty retail industry
Company Description:
- Mecca Brands offers a wide range of beauty and skin-care brands, coupled with exceptional service
- Operates over 100 retail stores throughout Australia and New Zealand, as well as an online business
- Employs over 5,000 team members across various departments, including retail, support center, and distribution centers
Company Specialties:
- Cosmetics
- eCommerce
- Supply Chain
- Product Development
- Brand Management
- Technology
- Consulting
- Innovation
- Commercial
- UX UI
- Buying
- Business Development
- Business Improvement
- Digital
- Digital Marketing
- Finance
- Operations
- Dev Ops
- Retail
- Multi-site management
- and Retail Leadership
Company Website: http://www.mecca.com.au/careers
ASSUMPTION: Mecca Brands is a well-established company in the beauty retail industry, with a strong focus on providing exceptional service and a wide range of products to its customers.
📊 Role Analysis
Career Level: Senior level, with the opportunity to make a significant impact on the kit brand's growth and success
Reporting Structure: This role reports directly to the Head of Brand Marketing or a similar position
Work Arrangement: On-site, full-time position with the opportunity for flexible working arrangements
Growth Opportunities:
- Potential career progression within the brand marketing team or across other departments within Mecca Brands
- Opportunities to work on high-impact, cross-functional projects and collaborate with diverse teams
- Access to professional development programs and first-class learning opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the kit brand's success and contribute to Mecca Brands' ongoing growth and expansion.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Richmond upon Thames, United Kingdom
Office Location(s): 35-37 Wangaratta St, Richmond, Victoria 3121, AU
Geographic Context:
- Richmond upon Thames is a suburban district of southwest London, located approximately 8 miles southwest of Charing Cross
- The area is well-connected by public transportation, with easy access to central London
- Richmond upon Thames offers a mix of urban and suburban living, with a variety of shops, restaurants, and recreational facilities
Work Schedule: Standard office hours, with the opportunity for flexible working arrangements
ASSUMPTION: The Richmond upon Thames location offers a convenient and accessible work environment, with easy access to public transportation and a variety of nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Brand Marketing or a similar position
Key Assessment Areas:
- Brand strategy and growth planning
- Campaign development and creative direction
- Commercial acumen and brand performance management
- Leadership and collaboration skills
- Cultural fit and alignment with Mecca Brands' values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns or product launches you've worked on in the past
- Research Mecca Brands and the kit brand to demonstrate your understanding of the company and the role
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Development, Creative Direction, Commercial Acumen, Leadership, Collaboration, Brand Performance, Kit, Mecca Brands
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their brand marketing expertise and cultural fit with Mecca Brands.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Candidates should be comfortable using a range of marketing, project management, and design tools to effectively manage brand campaigns and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Solutions Focused
- Innovative
- Collaborative
- Adaptable
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Hands-on and creative approach to brand marketing
- Focus on driving commercial outcomes and brand growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and enjoy working with cross-functional teams?
- Are you comfortable managing multiple projects and priorities, and able to adapt to changing circumstances?
- Do you have a proven track record of driving creative excellence and commercial outcomes in a brand marketing role?
ASSUMPTION: Candidates should assess their cultural fit with Mecca Brands' values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on driving commercial outcomes and brand growth
- Working in a fast-paced, dynamic environment, with a need for adaptability and resilience
- Collaborating effectively with cross-functional teams, including product, design, media, PR, and digital teams
- Balancing creative excellence with commercial acumen and brand performance management
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to demonstrate their ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the kit brand, a modern wellness disruptor within the Mecca Brands portfolio
- Compared to other senior brand marketing roles in the beauty and wellness industry, this position offers the opportunity to make a significant impact on the growth and success of a rapidly expanding brand
- Career progression opportunities may vary depending on the specific company and industry context, but Mecca Brands offers a range of growth and development opportunities for the right candidate
ASSUMPTION: Candidates should research similar roles in the beauty and wellness industry to gain a better understanding of the unique aspects of this position and the potential career progression opportunities it offers.
📝 Sample Projects
- Developing and executing a brand strategy to launch a new wellness product line within the kit brand portfolio
- Creating and implementing a digital marketing campaign to drive brand awareness and engagement across social media channels
- Managing a product development pipeline and contributing to innovation roadmaps for the kit brand
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant brand marketing projects and demonstrate their ability to drive creative excellence and commercial outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy for kit, and how this role will contribute to its evolution and growth?
- How does Mecca Brands support the development and success of its brands, and how will this role collaborate with other departments to drive kit's commercial performance?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Mecca Brands foster a culture of innovation and creativity, and what opportunities are there for the kit brand to push boundaries and challenge the status quo?
- What are the most important qualities and skills for someone to succeed in this role, and how does Mecca Brands support the professional development of its team members?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process, demonstrating their interest in the role and their understanding of Mecca Brands' culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://mecca.wd3.myworkdayjobs.com/careers/job/Richmond/Senior-Brand-Manager---kit_R012866
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns or product launches you've worked on in the past
- Research Mecca Brands and the kit brand to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after your final interview, expressing your continued interest in the position and asking about any next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
