📌 Core Information
🔹 Job Title: Senior Brand Manager, Laundry
🔹 Company: Henkel group
🔹 Location: Stamford, CT
🔹 Job Type: Full-time
🔹 Category: Consumer Goods
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 5-7 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the all® free clear commercial business, including annual business planning and new product launches.
- Managing medical marketing programs and supporting shopper marketing initiatives to drive consumer awareness and conversion.
- Collaborating cross-functionally with various teams to execute projects and achieve business objectives.
- Analyzing market and research data to derive insights and make data-driven decisions.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive business growth and manage cross-functional projects.
📋 Key Responsibilities
✅ Lead the all® free clear commercial business, including annual business planning, launch of new product line extensions, customer growth plans, and ongoing monthly S&OP process.
✅ Lead medical marketing program to continue to reach Healthcare Professionals with relevant messaging along key touchpoints including conferences and point of care.
✅ Support the development and execution of shopper marketing and national promotion programs to help drive consumer awareness, education, and conversion.
✅ Review brand performance and provide recommendations.
✅ Manage two direct reports.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: BS/BA in Business, Marketing, Social Sciences (Psychology, Sociology, Economics), or a related field. MBA preferred.
Experience: 5-7 years of experience in CPG brand management and/or marketing.
Required Skills:
- Proven leadership and organizational skills.
- Excellent interpersonal and communication skills.
- Strong analytical skills and solid financial acumen.
- Ability to analyze market and research data and derive insights.
- Creative mindset and agency management experience.
Preferred Skills:
- Experience in the laundry or home care category.
- Fluency in additional languages.
ASSUMPTION: While experience in the laundry or home care category is not required, it would be beneficial for understanding the specific market dynamics and consumer behaviors.
💰 Compensation & Benefits
Salary Range: $140,000.00 - $175,000.00 per year. This is the range that Henkel anticipates relying on when setting wages for this position. They may ultimately pay more or less than the posted range and this range may be modified in the future.
Benefits:
- Health Insurance: affordable plans for medical, dental, vision, and wellbeing starting on day 1.
- Work-Life Balance: paid time off including sick, vacation, holiday, and volunteer time, flexible and hybrid work policies (depending on role), and vacation buy/sell program.
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards, and student loan reimbursement.
- Family Support: 12-week gender-neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships.
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement.
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The salary range provided is based on Henkel's good faith anticipation and may be subject to change. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They are a global leader in the consumer goods industry, with a strong presence in the laundry and home care category.
Company Size: Henkel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.
Company Description:
- Henkel operates with leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- The company is headquartered in Düsseldorf, Germany, and counts among the most internationally aligned German-based companies in the global marketplace.
- Henkel's company purpose is "Pioneers at heart for the good of generations," expressing what unites all employees at Henkel.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
- Sustainability and Corporate Social Responsibility
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various teams and markets.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The Senior Brand Manager, Laundry, will report directly to the Director of Brand Management, Laundry.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary based on the employee's needs and the team's requirements.
Growth Opportunities:
- Henkel offers diverse national and international growth opportunities, allowing employees to advance their careers within the organization.
- The company provides access to thousands of skills development courses, enabling employees to enhance their professional skills and knowledge.
- Henkel also offers tuition reimbursement, supporting employees' continued education and professional development.
ASSUMPTION: The growth opportunities at Henkel are extensive, with numerous paths for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Henkel's Stamford, CT office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Henkel Corporation, 200 Elm Street, Stamford, CT 06902-3800, US
Geographic Context:
- Stamford, CT, is a vibrant city located in Fairfield County, Connecticut, offering a mix of urban and suburban living.
- The city is known for its strong economy, high quality of life, and diverse cultural attractions.
- Stamford is conveniently located near major transportation hubs, making it easily accessible from other parts of the Northeast region.
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, Henkel offers flexible and hybrid work policies, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: The work environment at Henkel's Stamford office is designed to support collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Henkel careers portal.
- Phone or video screening with the Talent Acquisition team to discuss the role and assess cultural fit.
- In-depth interviews with the hiring manager and other team members to evaluate skills, experience, and alignment with Henkel's values.
- Final interview with the Director of Brand Management, Laundry, to discuss the role's specifics and make a final hiring decision.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Analytical skills and data-driven decision-making.
- Communication and interpersonal skills.
- Cultural fit and alignment with Henkel's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with brand management, marketing, and leadership, as well as your understanding of the laundry and home care category.
- Research Henkel's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Brand Management, Marketing, Laundry, Home Care, CPG, Leadership, Strategy, Analytics, Consumer Goods, Medical Marketing, Shopper Marketing
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring they find the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the Senior Brand Manager, Laundry, works with.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: We dare to challenge the status quo and drive progress.
- Responsible: We act with integrity and take responsibility for our actions.
- Together: We collaborate and build on each other's strengths to achieve common goals.
Work Style:
- Henkel fosters a collaborative and inclusive work environment, encouraging open communication and teamwork.
- The company values diversity and encourages employees to bring their unique perspectives to the table.
- Henkel offers flexible and hybrid work arrangements, allowing employees to balance their work and personal lives effectively.
Self-Assessment Questions:
- Do you align with Henkel's company values, particularly pioneering, responsible, and together?
- Are you comfortable working in a collaborative and inclusive team environment?
- Do you thrive in a fast-paced, dynamic work environment that requires strong leadership and strategic thinking?
ASSUMPTION: Henkel's company culture emphasizes innovation, responsibility, and collaboration, creating an environment where employees can thrive and grow.
⚠️ Potential Challenges
- The laundry and home care category is highly competitive, requiring strong market analysis and strategic decision-making skills.
- Managing cross-functional projects and teams may present unique challenges and require strong leadership and communication skills.
- The hybrid work arrangement may require employees to balance their time effectively between on-site and remote work.
- Stamford, CT, has a higher cost of living compared to some other regions in the United States, which may impact the overall compensation package.
ASSUMPTION: While these challenges exist, Henkel offers numerous resources and support to help employees overcome obstacles and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other senior brand manager roles, this position requires a strong understanding of the laundry and home care category, as well as experience with medical marketing and shopper marketing initiatives.
- Henkel's global presence and large size offer more extensive growth opportunities and exposure to diverse teams and markets compared to smaller organizations.
- Career paths within Henkel may vary depending on the specific business unit and role, but the company offers numerous opportunities for advancement and professional development.
ASSUMPTION: This role is unique in its focus on the laundry and home care category, as well as its requirement for experience with medical marketing and shopper marketing initiatives.
📝 Sample Projects
- Developing and executing a successful medical marketing campaign to increase brand awareness and education among healthcare professionals.
- Launching a new product line extension in the all® free clear commercial business, including market research, product development, and go-to-market strategy.
- Collaborating with cross-functional teams to create and execute a national promotion program that drives consumer awareness, education, and conversion.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Senior Brand Manager, Laundry, role, as well as the requirement for strong leadership and team management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- How does Henkel support the growth and development of its employees, particularly in senior-level roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Henkel foster innovation and encourage employees to challenge the status quo?
- What are the most rewarding aspects of working at Henkel, according to current employees?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Henkel careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and category-specific knowledge.
- Prepare examples of your past brand management, marketing, and leadership successes, demonstrating your ability to drive business growth and manage cross-functional projects.
- Research Henkel's company culture and values to demonstrate your fit with the organization and alignment with their mission.
- Follow up with Henkel's Talent Acquisition team one week after submitting your application to inquire about your application status and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
