📌 Core Information
🔹 Job Title: Senior Brand Manager, Lume Deodorant
🔹 Company: Lume Deodorant (Mammoth Brands)
🔹 Location: Remote - US (with location constraints)
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (with location constraints)
🚀 Job Overview
Key aspects of this role include:
- Driving brand performance and growth through strategic decisions
- Contributing to new product development and launches
- Maintaining an omni-channel calendar of key brand moments
- Analyzing market trends and competitor activity for growth opportunities
- Managing brand budget, including invoicing, PO creation, and reconciliation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive brand success.
📋 Key Responsibilities
✅ Lead brand strategies rooted in deep consumer insights and cultural understanding
✅ Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
✅ Leverage data tools and consumer insights to develop a firm understanding of category and consumer dynamics, monitor brand performance, and proactively recommend optimizations
✅ With the support of the Brand Director, contribute to the process of bringing new products to life, from project brief development to launch, using the Stage Gate process
✅ Develop and maintain an omni-channel calendar of key brand moments that’s widely shared
✅ Analyze market trends and competitor activity to identify opportunities for growth
✅ Manage brand budget to include invoicing, PO creation, and reconciliation
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Marketing, Communications, or a related field. MBA is preferred.
Experience: 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns. Prior experience in beauty, personal care, or lifestyle brands is preferred.
Required Skills:
- Proven experience leading cross-functional teams
- Proven experience managing a business in a matrixed environment
- Experience developing project briefs and creative briefs
- Strong commercial and strategic acumen, with experience in P&L and budget management
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Ability to lead through ambiguity and operate with independence
- Organized and able to see through projects from start to finish
- Curious and analytical—you dig into the data, connect the dots, and bring forward clear, actionable insights
- Proactive and resourceful—comfortable working through ambiguity and solving problems independently
Preferred Skills:
- Experience in whole body deodorant or related categories
- Familiarity with the Stage Gate process
ASSUMPTION: Candidates with experience in personal care or related categories may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $128,160 - $150,000 (Tier 3) for candidates located in AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA. Salary ranges will be adjusted for candidates located outside of these areas.
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Working Hours: Full-time position with standard business hours, but flexible as needed
ASSUMPTION: The salary range provided is based on market data for similar roles in the consumer products industry. The final compensation offer will be based on several considerations, such as the candidate’s location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal care products manufacturing
Company Size: 11-50 employees (Mammoth Brands)
Founded: 2013 (Harry’s Inc.), 2017 (Lume)
Company Description:
- Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor.
- Lume is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando.
- Mammoth Brands is committed to making a positive impact and has donated over $20 million through its network of nonprofit partners to date.
Company Specialties:
- Razors and shaving products
- Grooming and personal care
- Ecommerce and design
- Consumer products and personal care
Company Website: harrys.com
ASSUMPTION: Lume is a growing brand with a strong focus on innovation and consumer-centric marketing. Working at Lume offers the opportunity to make a significant impact on a high-growth product.
📊 Role Analysis
Career Level: Senior level role with potential for growth within the organization
Reporting Structure: Reports directly to the Brand Director, Lume
Work Arrangement: Remote work with potential for on-site collaboration with cross-functional teams
Growth Opportunities:
- Potential to grow within the Lume brand or across other brands within Mammoth Brands
- Opportunity to gain experience in a high-growth, fast-paced environment
- Chance to work on a wide range of projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Remote-first with potential for on-site collaboration
Office Location(s): New York, NY (Mammoth Brands headquarters)
Geographic Context:
- Lume is a remote-first company, but there may be location constraints based on where Mammoth Brands is registered and able to employ individuals.
- Eligible states for this role include AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA.
Work Schedule: Standard business hours with flexibility as needed
ASSUMPTION: While this role is remote-first, there may be location constraints based on where Mammoth Brands is registered and able to employ individuals. Candidates should work with their recruiter and hiring manager to understand any location constraints.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Case study or project presentation
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Lume and Mammoth Brands to demonstrate your understanding of the company and its mission
- Be prepared to discuss your approach to brand management, marketing strategies, and data analysis
ATS Keywords: Brand Management, Marketing Strategies, Omni-Channel Campaigns, P&L Management, Budget Management, Cross-Functional Team Leadership, Consumer Insights, Market Analysis, Product Development, Project Management, Analytical Skills, Strategic Acumen, Innovation Roadmap, Problem Solving, Organizational Skills, Communication Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, analytical skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate’s experience and the team’s needs.
👔 Cultural Fit Considerations
Company Values:
- Create Things People Like More
- Be Curious
- Act Boldly
- Work Together
- Make an Impact
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and entrepreneurial
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you align with Lume and Mammoth Brands’ mission to create things people like more?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you able to work independently and take initiative in a remote work setting?
ASSUMPTION: Candidates who align with Lume and Mammoth Brands’ values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration
- Managing a brand in a fast-paced, competitive market can be demanding
- Balancing multiple projects and priorities may require strong organizational skills and time management
- Location constraints may limit the candidate pool and create challenges in finding the right fit
ASSUMPTION: While this role offers many opportunities, it also presents challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role in a consumer products company, but with a focus on a high-growth product in the personal care category
- Compared to other Senior Brand Manager roles, this position may offer more responsibility and growth potential due to Lume’s rapid growth and expansion
- Career path comparison: This role can lead to advancement within Lume or across other brands within Mammoth Brands
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line
- Analyzing market trends and competitor activity to identify growth opportunities for an existing product
- Managing a team to execute a cross-channel marketing event to drive brand awareness and engagement
ASSUMPTION: The specific projects a candidate may work on in this role will depend on the brand’s needs and the organization’s priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Lume brand in the next 12-24 months, and how can this role help address them?
- How does this role fit into the overall brand strategy for Lume and Mammoth Brands?
- What are the key priorities for the first 90 days in this role?
- How does the Brand Director support the growth and development of the Senior Brand Manager?
- What opportunities are there for growth and advancement within Lume and Mammoth Brands?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Lume and Mammoth Brands to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
