📌 Core Information
🔹 Job Title: Senior Brand Manager, Lume Deodorant
🔹 Company: Mammoth Brands
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving brand performance and growth through strategic decisions
- Contributing to new product development and launches
- Managing brand budget and ensuring financial success
- Analyzing market trends and competitor activity for growth opportunities
- Collaborating with cross-functional teams to deliver omni-channel product launches
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. It's ideal for someone with a strong background in brand management and a passion for driving business growth.
📋 Key Responsibilities
✅ Lead brand strategies rooted in deep consumer insights and cultural understanding
✅ Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
✅ Leverage data tools and consumer insights to develop a firm understanding of category and consumer dynamics
✅ With the support of the Brand Director, contribute to the process of bringing new products to life, from project brief development to launch
✅ Develop and maintain an omni-channel calendar of key brand moments
✅ Analyze market trends and competitor activity to identify opportunities for growth
✅ Manage brand budget, including invoicing, PO creation, and reconciliation
ASSUMPTION: This role requires a strong understanding of brand management principles, data analysis, and project management skills. It's essential to be proactive, resourceful, and comfortable working through ambiguity.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Marketing, Communications, or a related field. MBA is preferred.
Experience: 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns. Prior experience in beauty, personal care, or lifestyle brands is preferred.
Required Skills:
- Proven experience leading cross-functional teams
- Proven experience managing a business in a matrixed environment
- Experience developing project briefs and creative briefs
- Strong commercial and strategic acumen, with experience in P&L and budget management
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Ability to lead through ambiguity and operate with independence
- Organized and able to see through projects from start to finish
- Curious and analytical—you dig into the data, connect the dots, and bring forward clear, actionable insights
- Proactive and resourceful—comfortable working through ambiguity and solving problems independently
Preferred Skills:
- Experience in a fast-paced, startup-like environment
- Familiarity with the consumer packaged goods (CPG) industry
ASSUMPTION: Candidates with a strong background in brand management, a proven track record of driving business growth, and experience working in a matrixed environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $128,160 - $150,000 (Tier 3) per year. Final compensation offer will be based on several considerations, such as the candidate’s location, skill level, and experience.
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical after 5, 10, or 15 years of service
- Paid parental leave
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is based on the company's stated hiring range for this position. Final compensation will be determined based on the candidate's location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mammoth Brands is a modern consumer packaged goods (CPG) company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. They focus on creating things people like more and challenging the status quo in the personal care product manufacturing industry.
Company Size: Mammoth Brands has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 2013 and has since grown into a portfolio of brands built by dedicated, entrepreneurial teams.
Company Description:
- Mammoth Brands is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando.
- The company's mission is to “Create Things People Like More” and challenge the status quo in the personal care product manufacturing industry.
- Mammoth Brands is committed to maintaining a small, scrappy, entrepreneurial culture as it grows, focusing on creating a company that people like more and better serves its customers, employees, and community.
Company Specialties:
- Brand building and management
- Direct-to-consumer (DTC) sales and marketing
- Product development and innovation
- Data-driven decision making
- Cross-functional team collaboration
Company Website: http://mammothbrands.com
ASSUMPTION: Mammoth Brands is a dynamic, growing company with a strong focus on innovation, data-driven decision making, and creating a positive impact on its customers, employees, and community.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high level of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Senior Brand Manager reports directly to the Brand Director for Lume and works on the Lume + Mando Marketing team.
Work Arrangement: This role can be done remotely, with some location constraints based on where Mammoth Brands is registered and able to employ individuals. The role may require occasional travel for team meetings, events, or other business-related activities.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the brand management team
- Opportunity to contribute to the growth and success of a high-growth product, Lume Deodorant
- Possibility to work on multiple brands within the Mammoth Brands portfolio
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities, contribute to the success of high-growth products, and work on multiple brands within the Mammoth Brands portfolio.
🌍 Location & Work Environment
Office Type: Remote-friendly company with some location constraints based on where Mammoth Brands is registered and able to employ individuals.
Office Location(s): The company has employees working remotely across the United States, with some location constraints based on where Mammoth Brands is registered and able to employ individuals.
Geographic Context:
- The United States has a diverse range of cultures, climates, and time zones, which can impact work arrangements and communication.
- Remote work offers flexibility and the ability to work from various locations, but it also requires self-motivation, strong communication skills, and the ability to manage time effectively.
Work Schedule: Full-time, with flexible hours and the ability to work remotely. The role may require occasional travel for team meetings, events, or other business-related activities.
ASSUMPTION: This role offers a flexible work arrangement with the ability to work remotely, providing a good work-life balance for the right candidate. However, it's essential to be self-motivated, communicate effectively, and manage time effectively when working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and skills-based interview with the hiring manager
- Final interview with the Brand Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Cross-functional team collaboration and leadership skills
- Brand management and marketing expertise
- Cultural fit and alignment with Mammoth Brands' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience, strategic thinking, and data analysis skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a matrixed environment.
- Research Mammoth Brands' mission, values, and company culture to demonstrate your understanding and alignment with the company's goals.
ATS Keywords: Brand Management, Marketing Strategies, Omni-Channel Campaigns, P&L Management, Budget Management, Cross-Functional Team Leadership, Consumer Insights, Market Analysis, Product Development, Project Management, Strategic Acumen, Data Analysis, Innovation Roadmap, Problem Solving, Organizational Skills, Cultural Understanding
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit and alignment with Mammoth Brands' values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, project management tools, data analysis tools, and marketing automation platforms. Familiarity with CRM software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Create Things People Like More
- Challenge the Status Quo
- Focus on the Customer
- Embrace Data-Driven Decision Making
- Collaborate and Win Together
- Be Humble and Hungry
Work Style:
- Entrepreneurial and scrappy, with a focus on getting things done
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making
- Collaborative and team-oriented, with a focus on working together to achieve common goals
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through strategic decision-making and data analysis?
- Are you comfortable working in a fast-paced, startup-like environment and collaborating with cross-functional teams?
- Do you have experience in brand management, marketing, or a related field, with a strong focus on consumer insights and cultural understanding?
- Are you able to lead through ambiguity and operate with independence, while also being a strong team player and collaborator?
- Do you have a growth mindset and a willingness to take on new challenges and learn new skills?
ASSUMPTION: Mammoth Brands values candidates who are entrepreneurial, data-driven, collaborative, adaptable, and hungry to learn and grow. Strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- The role may require occasional travel for team meetings, events, or other business-related activities.
- Working remotely requires strong self-motivation, effective communication, and time management skills.
- The role may involve managing a budget and ensuring financial success, which can be challenging and stressful at times.
- The fast-paced, startup-like environment may be intense and demanding, requiring adaptability and resilience.
ASSUMPTION: While this role offers many exciting opportunities, it also presents some potential challenges that candidates should be aware of and prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to other Senior Brand Manager positions, but with a focus on driving business growth through strategic decision-making and data analysis.
- Unlike other roles, this position requires experience in a fast-paced, startup-like environment and working with cross-functional teams to deliver omni-channel product launches.
- Career progression in this role may involve taking on additional responsibilities, contributing to the success of high-growth products, and working on multiple brands within the Mammoth Brands portfolio.
ASSUMPTION: This role is similar to other Senior Brand Manager positions but offers unique opportunities for growth and collaboration within the Mammoth Brands portfolio.
📝 Sample Projects
- Developing and executing a strategic marketing plan to drive brand growth and increase market share for Lume Deodorant
- Analyzing market trends and competitor activity to identify opportunities for innovation and product development
- Managing the brand budget, including invoicing, PO creation, and reconciliation, to ensure financial success
- Collaborating with cross-functional teams to deliver omni-channel product launches for Lume Deodorant and other Mammoth Brands products
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Brand Manager role at Mammoth Brands.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how it informs brand strategy?
- How does the Senior Brand Manager role collaborate with other teams, such as Product, Finance, Creative, Marketing, DTC, Retail, and Amazon, to deliver omni-channel product launches?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving business growth and success for Lume Deodorant?
- How does Mammoth Brands support the professional development and growth of its employees, particularly in the brand management team?
- What are the most challenging aspects of working in a fast-paced, startup-like environment, and how does the company support employees in navigating these challenges?
ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience, strategic thinking, and data analysis skills.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a matrixed environment.
- Research Mammoth Brands' mission, values, and company culture to demonstrate your understanding and alignment with the company's goals.
- Follow up with the recruiter and hiring manager after your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
