📌 Core Information
🔹 Job Title: (Senior) Brand Manager (m/f/d)
🔹 Company: DK Books
🔹 Location: Berlin, Germany
🔹 Job Type: Limited, Full-time (Hybrid)
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible working conditions
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive brand strategy to enhance Riverty’s corporate brand
- Creating and driving campaigns that increase brand awareness, engagement, and positive market perceptions
- Leading and collaborating effectively with cross-functional teams and internal/external stakeholders
- Managing brand awareness, corporate identity, and ensuring brand consistency across all touchpoints
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and effective project management.
📋 Key Responsibilities
✅ Brand Management: Develop and execute a comprehensive brand strategy to enhance Riverty’s corporate brand, including managing awareness, corporate identity, and ensuring brand consistency across all touchpoints (e.g., Tone of Voice, Brand Book)
✅ Campaign Development & Brand Engagement: Create and drive campaigns that increase brand awareness, engagement, and positive market perceptions, while measuring success using KPIs to inform future strategies
✅ Leadership & Cross-functional Collaboration: Lead and collaborate effectively with cross-functional teams and internal/external stakeholders to support product and growth marketing initiatives, ensuring successful execution and alignment with overall brand goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and stakeholder management skills.
🎯 Required Qualifications
Education: Degree in Business Administration with a focus on marketing
Experience: Solid experience in managing B2B and B2C brands and developing brand strategy, positioning, and identity
Required Skills:
- Strong analytical and strategic mindset, with the ability to translate market trends, consumer behavior, and business objectives into effective, KPI-driven brand plans
- Creative and innovative approach to brand storytelling, messaging, and campaign development across digital channels such as social media, content marketing, and influencer partnerships
- Excellent project management and multitasking skills, with a proactive attitude and ability to meet tight deadlines
- Strong communication and stakeholder management skills, fluent in English and ideally one additional language (German, Dutch, or Swedish)
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Familiarity with brand management tools and platforms
ASSUMPTION: Candidates with a proven track record in brand management and a passion for driving brand success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior brand manager role in Berlin)
Benefits:
- Flexible working conditions
- Competitive salary and benefits package
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexible working conditions
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DK Books is a leading global publisher of illustrated reference books for adults and children, with a focus on non-fiction topics such as art, history, science, and nature.
Company Size: Medium-sized company with around 3,000 employees worldwide
Founded: 1974, in London, UK
Company Description:
- DK Books is known for its high-quality, visually appealing books that cater to a wide range of interests and ages
- The company prioritizes accuracy, innovation, and creativity in its publishing process
- DK Books has a strong presence in both physical and digital markets, with a focus on expanding its reach through new technologies and platforms
Company Specialties:
- Illustrated reference books for adults and children
- Non-fiction topics such as art, history, science, and nature
- High-quality, visually appealing content
Company Website: http://www.dk.com/
ASSUMPTION: DK Books is a well-established company with a strong brand and a diverse range of products, offering opportunities for growth and development in the publishing industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, growth marketing, and sales
Work Arrangement: Hybrid work arrangement with a combination of on-site and remote work
Growth Opportunities:
- Potential to advance to a leadership or management role within the marketing department
- Opportunities to work on high-profile projects and campaigns
- Chance to gain experience in a global publishing company and work with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving arts and culture scene
- The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
- Berlin is a hub for the creative industries, with a strong focus on publishing, design, and technology
Work Schedule: Full-time (40 hours per week) with flexible working conditions
ASSUMPTION: The office environment at DK Books is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Brand management experience and skills
- Campaign development and execution
- Leadership and cross-functional collaboration
- Cultural fit and alignment with DK Books' values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you have developed and executed
- Research DK Books and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Brand Management, Campaign Development, Leadership, Cross-functional Collaboration, Marketing Strategy, Brand Engagement, KPI-driven, Stakeholder Management
ASSUMPTION: The application process at DK Books is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Brand management tools (e.g., Brandfolder, Frontify)
- Campaign management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be comfortable using a range of brand management, campaign management, and project management tools to effectively execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Accuracy and attention to detail
- Collaboration and teamwork
- Customer focus
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Focus on results and delivery
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have a strong attention to detail and a commitment to accuracy?
- Are you passionate about driving brand success and creating compelling content?
ASSUMPTION: Candidates who are creative, innovative, and results-driven, with strong leadership and collaboration skills, will be a good fit for DK Books' culture and work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and responding to new opportunities and challenges
ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand management and campaign development for a global publishing company
- Industry-specific context: The publishing industry is highly competitive and fast-paced, with a strong emphasis on innovation and creativity
- Career path comparison: This role offers significant growth potential, with opportunities to advance to leadership or management positions within the marketing department
ASSUMPTION: This role is unique in its focus on brand management and campaign development for a global publishing company, offering a challenging and rewarding career path for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy to enhance Riverty’s corporate brand, including managing awareness, corporate identity, and ensuring brand consistency across all touchpoints
- Creating and driving campaigns that increase brand awareness, engagement, and positive market perceptions, while measuring success using KPIs to inform future strategies
- Leading and collaborating effectively with cross-functional teams and internal/external stakeholders to support product and growth marketing initiatives, ensuring successful execution and alignment with overall brand goals
ASSUMPTION: These sample projects are designed to showcase the candidate's brand management, campaign development, and leadership skills, as well as their ability to work effectively with cross-functional teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the brand management tools and platforms used by DK Books?
- How does DK Books approach cross-functional collaboration and stakeholder management?
- What are the key priorities for this role in the first 90 days?
- How does DK Books support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the expectations for success, as well as to demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you have developed and executed
- Research DK Books and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
