📌 Core Information
🔹 Job Title: Senior Brand Manager, Mando
🔹 Company: Mammoth Brands
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Consumer Goods
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 7+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading category strategy and execution to unlock growth opportunities
- Analyzing business performance and consumer insights to inform strategy
- Developing and launching go-to-market plans for new products
- Supporting the development of the innovation pipeline
- Monitoring in-market performance and brand KPIs
- Acting as the category brand steward
- Collaborating with retail and eComm teams to shape channel strategies
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and cross-functional collaboration to drive brand growth and equity.
📋 Key Responsibilities
✅ Lead category strategy and execution in partnership with the Chief Marketing Officer to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of AP/deo.
✅ Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
✅ Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
✅ Support the development of the innovation pipeline by identifying white space opportunities, shaping the product roadmap, and leading cross-functional teams through concepting, validation, forecasting, pricing, and go-to-market execution.
✅ Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
✅ Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
✅ Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the wider Marketing team to activate campaigns across the omni-channel business.
✅ Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
✅ Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
ASSUMPTION: This role requires a strong understanding of consumer behavior, market trends, and competitive dynamics to make informed decisions and drive brand growth.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 7+ years of experience in brand management, preferably within Consumer Goods
Required Skills:
- Deeply consumer-centric mindset
- Proven ability to uncover and interpret consumer insights
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire, and motivate cross-functional partners
- Organized and able to see through projects from start to finish
- Business acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly
Preferred Skills:
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Able to work through influence, rather than positional power to move forward important initiatives
ASSUMPTION: Candidates with a strong background in consumer goods brand management and a proven track record of driving brand growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $142,400 - $165,000 (Tier 3) - Based on experience and location
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Paid parental leave
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is based on Mammoth Brands' size and industry standards. The final compensation offer will be based on several considerations, such as the candidate’s location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mammoth Brands is a modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. They operate in the personal care product manufacturing industry.
Company Size: Mammoth Brands has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mammoth Brands was founded in 2013, with a mission to create things people like more by challenging the status quo in consumer packaged goods.
Company Description:
- Mammoth Brands is a growing portfolio of brands built by dedicated, entrepreneurial teams
- The company prioritizes direct relationships with customers and focuses on creating the best product experiences
- Mammoth Brands is committed to maintaining a small, scrappy, entrepreneurial culture as it grows
Company Specialties:
- Brand building and management
- Product innovation and commercialization
- Direct-to-consumer marketing and sales
- Consumer insights and analytics
Company Website: http://mammothbrands.com
ASSUMPTION: Mammoth Brands' focus on consumer-centric innovation, direct-to-consumer relationships, and a strong company culture makes it an attractive place for brand management professionals.
📊 Role Analysis
Career Level: This role is at the senior level, with significant responsibility for driving brand growth and strategy.
Reporting Structure: The Senior Brand Manager reports directly to the Chief Marketing Officer and works closely with the Lume + Mando Brand team.
Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from various locations within the eligible states.
Growth Opportunities:
- Potential to lead additional brands or categories as the company grows
- Chance to gain experience in a fast-paced, dynamic environment with a strong focus on innovation
- Opportunity to work with and learn from experienced marketing and brand management professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the opportunity to work from various locations within the eligible states
Office Location(s): Eligible states include AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA
Geographic Context:
- Mammoth Brands is headquartered in New York, NY, with remote team members across the United States
- The company's remote work environment offers flexibility and the opportunity to work from various locations
- Eligible states are primarily located in the eastern, central, and western regions of the United States
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote-friendly work environment at Mammoth Brands provides flexibility and the opportunity to work from various locations within the eligible states.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and situational interview with the hiring manager and a panel of team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Consumer-centric mindset and understanding of consumer behavior
- Leadership and communication skills
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your past brand strategy, go-to-market plans, and consumer insights-driven decisions
- Be ready to discuss your understanding of the Mando brand and its competitive landscape
- Showcase your ability to work through influence and drive results in a cross-functional environment
- Prepare questions to ask the interview panel about the company's culture, growth opportunities, and the team's priorities
ATS Keywords: Brand Management, Consumer Goods, Category Strategy, Go-to-Market, Consumer Insights, Market Research, Trend Analysis, Leadership, Project Management, Business Acumen, Collaboration, Communication, Innovation Roadmap, Cross-Functional Team Leadership, Customer Loyalty, Category Strategy
ASSUMPTION: Demonstrating a strong understanding of brand management, consumer behavior, and market trends will be crucial for success in the interview process.
🛠️ Tools & Technologies
- Consumer analytics and insights tools (e.g., IRI / Circana / Nielsen)
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they are used to drive brand strategy, marketing execution, and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric: Putting consumers at the heart of everything we do
- Challenge the status quo: Always looking for ways to improve and innovate
- Collaborative: Working together to achieve great things
- Entrepreneurial: Embracing a startup mindset and taking ownership
- Inclusive: Fostering a diverse and inclusive environment
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Data-driven and analytical, with a strong emphasis on consumer insights
- Collaborative and cross-functional, with a focus on teamwork and communication
- Flexible and adaptable, with a willingness to take on new challenges and learn
Self-Assessment Questions:
- How do you approach understanding and interpreting consumer insights to inform brand strategy?
- Can you provide an example of a time when you challenged the status quo to drive brand growth or innovation?
- How do you collaborate with cross-functional teams to execute breakthrough go-to-market plans?
ASSUMPTION: Candidates who align with Mammoth Brands' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity and work-life balance
- Managing cross-functional teams and influencing stakeholders without positional power may require strong leadership and communication skills
- Keeping up with market trends and consumer behavior may require continuous learning and adaptation
- Balancing strategic thinking with day-to-day execution may be challenging at times
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a consumer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional CPG companies, Mammoth Brands focuses on direct-to-consumer relationships and online-first brand building
- Mammoth Brands' brands operate in competitive categories, requiring a strong understanding of market dynamics and consumer behavior
- This role offers significant growth potential, with the opportunity to lead additional brands or categories as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional brand management roles in the CPG industry.
📝 Sample Projects
- Developing and launching a new product line to expand the Mando brand's offerings
- Conducting consumer research to identify whitespace opportunities and inform brand strategy
- Creating and executing a go-to-market plan for a new product launch, driving awareness, trial, and repeat
ASSUMPTION: These sample projects demonstrate the types of initiatives the Senior Brand Manager may lead to drive brand growth and innovation.
❓ Key Questions to Ask During Interview
- How does Mammoth Brands support the growth and development of its brand managers?
- What are the key priorities for the Mando brand in the next 12-24 months?
- How does the company foster a culture of innovation and continuous learning?
- What are the most significant challenges facing the Mando brand, and how can this role help address them?
- How does Mammoth Brands approach diversity, equity, and inclusion in its hiring and promotion practices?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your past brand strategy, go-to-market plans, and consumer insights-driven decisions
- Be ready to discuss your understanding of the Mando brand and its competitive landscape
- Prepare questions to ask the interview panel about the company's culture, growth opportunities, and the team's priorities
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
