📌 Core Information
🔹 Job Title: Senior Brand Manager - MEAL
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Kandivali, Mumbai, Maharashtra, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving full-funnel brand campaigns across ATL, BTL, digital, and PR
- Collaborating with sales teams for region-specific activations and demand generation
- Executing hyperlocal content and media plans that tie into the broader brand narrative
- Owning post-launch communication strategy: influencer programs, social media, delivery-related storytelling
- Partnering with agencies to deliver high-quality content across owned and earned media
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and collaboration. The ideal candidate will have experience in integrated marketing campaigns and be comfortable working with diverse teams.
📋 Key Responsibilities
✅ Drive full-funnel brand campaigns across ATL, BTL, digital, and PR
✅ Collaborate closely with sales teams to design region-specific activations and demand-generation efforts
✅ Execute hyperlocal content and media plans that tie into the broader brand narrative
✅ Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling
✅ Partner with agencies to deliver high-quality content across owned and earned media
✅ Support brand tracking, campaign performance analysis, and experimentation with new platforms
ASSUMPTION: The role requires a strong understanding of the brand and its target audience, as well as the ability to adapt campaigns to different regions and platforms.
🎯 Required Qualifications
Education: MBA preferred
Experience: 5-8 years in brand/digital marketing or integrated campaign roles
Required Skills:
- Proven ability to own projects end-to-end with a strong sense of accountability
- Hustle and agility to operate in a launch-heavy, fast-paced environment
- Comfort working with field and regional teams to bridge brand and ground-level execution
Preferred Skills:
- Experience in EV or mobility startups, consumer tech and electronics, premium automotive, fashion and lifestyle brands, OTT, gaming, or digital entertainment
ASSUMPTION: While an MBA is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: INR 18-25 lakhs per annum (AI-estimated, based on industry standards for senior marketing roles in Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock purchase plan
- On-site cafeteria and gym
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Mahindra & Mahindra Limited operates in the motor vehicle manufacturing industry, with a strong presence in both domestic and international markets.
Company Size: With over 19,800 employees, Mahindra & Mahindra Limited is a large organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 1945 and has since grown into a multinational group with operations in over 100 countries.
Company Description:
- Mahindra & Mahindra Limited is a USD 19.4 billion multinational group based in Mumbai, India.
- The company provides employment opportunities to over 256,000 people across 100 countries.
- Mahindra operates in key industries that drive economic growth, including automotive, farm equipment, information technology, financial services, and vacation ownership.
Company Specialties:
- Manufacturing
- Human Resources
- Automotive
- Agriculture
- Farm Equipments
- Marketing
- Research and Development
- Sales
- Finance
- Design
- Automation
- and Analytics
Company Website: http://jobs.mahindracareers.com
ASSUMPTION: Mahindra & Mahindra Limited is a well-established company with a strong reputation in the automotive industry. The company offers a wide range of products and services, providing opportunities for diverse career paths.
📊 Role Analysis
Career Level: This role is at the senior management level, with opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Senior Brand Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and creative agencies.
Work Arrangement: The role is on-site, with flexibility for remote work as needed. The work arrangement may include travel to regional offices and customer locations.
Growth Opportunities:
- Progression to a leadership role within the marketing department or the broader organization
- Expansion of responsibilities to include additional product lines or geographic regions
- Opportunities to work on strategic projects and initiatives that drive business growth
ASSUMPTION: The role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: The role is based at Mahindra & Mahindra Limited's headquarters in Mumbai, India, with opportunities for remote work as needed.
Office Location(s): Kandivali, Mumbai, Maharashtra, India
Geographic Context:
- Mumbai is the capital city of Maharashtra and the most populous city in India, with a population of over 20 million.
- The city is a major commercial and financial hub, with a diverse economy that includes industries such as finance, entertainment, and technology.
- Mumbai is well-connected by air, rail, and road, with a extensive public transportation system.
Work Schedule: The role follows a standard workweek of 40 hours, with flexibility for remote work as needed. The work schedule may include evenings and weekends as required by the role's responsibilities.
ASSUMPTION: The role is based in a major metropolitan area with a diverse and vibrant culture, offering numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management
- Collaboration and communication skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on integrated marketing campaigns and regional activations
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Mahindra & Mahindra Limited's culture and values
- Be prepared to discuss your portfolio or examples of your work, with a focus on campaigns that drove measurable results
ATS Keywords: Brand campaigns, digital marketing, content strategy, social media, influencer programs, performance analysis, collaboration, agility, project management, demand generation, media plans, storytelling, agency partnership, brand tracking, hyperlocal content, field team collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, campaign execution, and collaboration skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Campaign management tools (Hootsuite, Buffer, Sprout Social)
- Analytics tools (Google Analytics, Adobe Analytics)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with social media platforms and campaign management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and social responsibility
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and resilient
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you have experience working in a fast-paced, launch-heavy environment?
- Are you comfortable collaborating with diverse teams, including field and regional teams?
- Do you have a strong sense of accountability and a track record of delivering results?
- Are you passionate about the Mahindra brand and its mission to enable "Farm Tech Prosperity"?
ASSUMPTION: Mahindra & Mahindra Limited values a customer-centric, collaborative, and innovative work culture. Candidates should be prepared to demonstrate their fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working with diverse teams and stakeholders, including field and regional teams
- Adapting to a fast-paced, launch-heavy environment
- Balancing strategic thinking with tactical execution
- Meeting aggressive campaign performance targets
ASSUMPTION: The role presents significant challenges, including managing multiple campaigns and projects, working with diverse teams, and adapting to a fast-paced environment. Candidates should be prepared to demonstrate their ability to thrive in a challenging and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other senior brand manager positions, but with a focus on regional activations and demand generation
- Unlike other roles in the automotive industry, this position requires a strong understanding of digital marketing and campaign execution
- Career progression in this role may lead to leadership positions within the marketing department or the broader organization
ASSUMPTION: While this role is similar to other senior brand manager positions, it offers unique opportunities for regional activations and demand generation, as well as career growth within a large, established organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new product launch
- Collaborating with field teams to design and implement hyperlocal content and media plans
- Managing influencer programs and social media campaigns to drive brand awareness and engagement
- Partnering with agencies to deliver high-quality content across owned and earned media channels
- Analyzing campaign performance data and making data-driven optimizations to improve results
ASSUMPTION: The role requires a strong understanding of regional marketing, campaign execution, and data analysis, with a focus on driving measurable results.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a product launch and the role of the brand manager in this process?
- How does the brand manager collaborate with field and regional teams to ensure consistent brand messaging and execution?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does the brand manager work with cross-functional teams, including sales, product management, and creative agencies?
- What opportunities are there for career growth and development within the marketing department and the broader organization?
ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume to highlight relevant experience and achievements in integrated marketing campaigns and regional activations
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Mahindra & Mahindra Limited's culture and values
- Be prepared to discuss your portfolio or examples of your work, with a focus on campaigns that drove measurable results
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
