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Senior Brand Manager, Minute Maid BDB

The Coca-Cola Company
Full-time
On-site
United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager, Minute Maid BDB

πŸ”Ή Company: The Coca-Cola Company

πŸ”Ή Location: Chicago, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing business and brand plans
  • Collaborating with various stakeholders, including brand team members, agencies, and commercial leadership
  • Assessing consumer opportunities and providing ongoing business analysis
  • Project development in conjunction with functions, especially bottler system and franchise partners
  • Building a clearly defined positioning for new offerings, new categories, or brand entrants

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive brand growth and innovation within the Minute Maid portfolio.

πŸ“‹ Key Responsibilities

βœ… Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives, and performance measurements

βœ… Developing marketing plans that support strategic initiatives to deliver annual business plans

βœ… Project development in conjunction with functions, especially bottler system and franchise partners

βœ… Developing and communicating written briefs for use by agencies and directing their work activities

βœ… Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance

βœ… Assisting in developing portfolio strategies across brands/categories

βœ… Providing ongoing business analysis to identify and prioritize brand-building opportunities

βœ… Developing annual brand business reviews, as well as growth platforms and brand roles

βœ… Recommending brand budgets and investment allocation

βœ… Leading alignment on brand initiatives with key functions and bottler marketing, sales, and technical teams

βœ… Presentations of business results for marketing manager, regional manager, and divisions

βœ… Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth

ASSUMPTION: This role involves a mix of strategic planning, consumer analysis, project management, and cross-functional collaboration to drive brand success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or Business (preferred) but open for other fields

Experience: 5+ years of experience in brand management

Required Skills:

  • Experience with Nielsen or IRI, Bases, and other quantitative research tools
  • Experience in product innovation (project management, product development, basic portfolio, and innovation strategy principles) ideally in Consumer Package Goods (CPGs)
  • Basic to mid-level understanding of finance fundamentals of marketing (P&L management)
  • Knowledge of procedures and media used to drive increased volume and brand equity
  • Knowledge of and ability to apply marketing concepts and methodologies
  • Ability to manage and inspire agency performance
  • Making consumers and their needs the primary focus of the business
  • Knowledge of the creative brief development process
  • Ability to evaluate creative concepts and executions based on creativity, strategic alignment, and consumer impact
  • Ability to utilize syndicated, custom, and secondary research to identify opportunities

Preferred Skills:

  • Experience working with Minute Maid or similar brands
  • Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in brand management, with experience in consumer research, project management, and cross-functional collaboration.

πŸ’° Compensation & Benefits

Salary Range: $130,000 - $147,000

Benefits:

  • Exposure to world-class leaders
  • Brand reputation
  • Challenging work

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in the United States. Benefits may vary based on the company's benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a global presence and a portfolio of over 200 beverage brands.

Company Size: The Coca-Cola Company has 10,001+ employees worldwide, providing ample opportunities for career growth and development.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.

Company Description:

  • The Coca-Cola Company is committed to bringing about real change, innovating its portfolio, and growing its business in more sustainable ways.
  • The company employs over 700,000 people throughout its global system alongside bottling partners, providing jobs and opportunities to local economies.
  • The Coca-Cola Company is dedicated to refreshing the world and making a difference, providing a mission-driven work environment for its employees.

Company Specialties:

  • Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established and globally recognized brand, offering a unique opportunity for candidates to work with a diverse portfolio of beverages and contribute to the company's mission.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in brand management and a proven track record of driving brand growth and innovation.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Manager and works closely with various stakeholders, including brand team members, agencies, and commercial leadership.

Work Arrangement: This role is on-site, with the primary office location in Chicago, United States.

Growth Opportunities:

  • Potential to work on high-profile brands within the Coca-Cola portfolio
  • Opportunities to collaborate with global partners and transform the business
  • Chance to provide jobs and opportunities to local economies through the company's global system

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on high-profile brands and contribute to the company's mission.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's office in Chicago is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Chicago, United States

Geographic Context:

  • Chicago is a major metropolitan area with a diverse population and a thriving business community
  • The city offers a wide range of cultural, entertainment, and recreational opportunities
  • Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work depending on project demands.

ASSUMPTION: The office environment at The Coca-Cola Company is designed to be collaborative, innovative, and engaging, with a focus on driving brand success and making a difference.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • In-person or video interview with the hiring manager and potential team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Brand management experience and expertise
  • Consumer research and analysis skills
  • Project management and cross-functional collaboration abilities
  • Alignment with The Coca-Cola Company's mission and values

Application Tips:

  • Highlight relevant brand management experience and achievements in your resume
  • Demonstrate your understanding of the Minute Maid brand and the broader Coca-Cola portfolio in your cover letter
  • Prepare for behavioral and situational interview questions that focus on your brand management experience and problem-solving skills

ATS Keywords: Brand Management, Strategic Planning, Consumer Research, Project Management, Cross-Functional Collaboration, Minute Maid, Coca-Cola, Brand Growth, Innovation

ASSUMPTION: The interview process at The Coca-Cola Company is designed to assess candidates' brand management experience, strategic thinking, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Nielsen or IRI data analysis tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management software (e.g., Asana, Trello, JIRA)
  • Consumer research tools (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: The tools and technologies required for this role are standard for brand management positions and can be learned or adapted based on the candidate's existing skillset.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Leadership: Inspiring and empowering others to achieve excellence
  • Collaboration: Working together to achieve common goals
  • Integrity: Upholding the highest ethical standards in all actions
  • Quality: Delivering the highest quality products and services
  • Innovation: Pursuing new ideas and approaches to drive business growth

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • How have you demonstrated leadership in driving brand growth and innovation in previous roles?
  • Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
  • How do you approach data analysis and consumer research to inform brand strategy and marketing plans?

ASSUMPTION: The Coca-Cola Company values a collaborative, innovative, and results-driven work environment, with a strong focus on leadership, integrity, and quality.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
  • Managing multiple projects and stakeholders simultaneously
  • Adapting to changes in the market, consumer behavior, and brand strategy
  • Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: The Senior Brand Manager role at The Coca-Cola Company presents unique challenges and opportunities for growth, requiring strong project management, cross-functional collaboration, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Brand Manager roles, this position offers the opportunity to work with a globally-recognized brand portfolio and a mission-driven organization
  • In the broader context of the brand management industry, this role provides a unique blend of strategic planning, consumer research, and project management responsibilities
  • Career-wise, this role offers significant growth opportunities, with the potential to work on high-profile brands and contribute to the company's mission

ASSUMPTION: The Senior Brand Manager role at The Coca-Cola Company offers a unique combination of brand management experience, strategic thinking, and cultural fit within the organization.

πŸ“ Sample Projects

  • Developing a comprehensive brand strategy for a new Minute Maid product launch, including consumer research, market analysis, and competitive assessments
  • Collaborating with cross-functional teams to create and execute a successful marketing campaign for an existing Minute Maid brand, driving increased volume and brand equity
  • Conducting a portfolio review and recommending strategic initiatives to optimize the Minute Maid brand portfolio and drive overall brand growth

ASSUMPTION: The sample projects for this role reflect the strategic, collaborative, and data-driven nature of brand management at The Coca-Cola Company.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role, and how it collaborates with other departments and functions within the organization?
  • How does The Coca-Cola Company support the professional development and growth of its brand management team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days, and how will they contribute to the overall brand strategy and business objectives?
  • How does The Coca-Cola Company approach innovation and new product development within the Minute Maid brand portfolio?
  • What are the most rewarding and challenging aspects of working as a Senior Brand Manager at The Coca-Cola Company, according to current team members?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant brand management experience and achievements, with a focus on strategic planning, consumer research, and project management skills
  • Write a cover letter that demonstrates your understanding of the Minute Maid brand, the broader Coca-Cola portfolio, and your enthusiasm for the role and the company's mission
  • Prepare for behavioral and situational interview questions that focus on your brand management experience, problem-solving skills, and cultural fit within the organization
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.