📌 Core Information
🔹 Job Title: Senior Brand Manager, Minute Maid BDB
🔹 Company: The Coca-Cola Company
🔹 Location: Chicago, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing business and brand plans
- Collaborating with various stakeholders, including brand team members, agencies, and commercial leadership
- Assessing consumer opportunities and providing ongoing business analysis
- Project development in conjunction with functions, especially bottler system and franchise partners
- Building a clearly defined positioning for new offerings, new categories, or brand entrants
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive brand growth and innovation within the Minute Maid portfolio.
📋 Key Responsibilities
✅ Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives, and performance measurements
✅ Developing marketing plans that support strategic initiatives to deliver annual business plans
✅ Project development in conjunction with functions, especially bottler system and franchise partners
✅ Developing and communicating written briefs for use by agencies and directing their work activities
✅ Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance
✅ Assisting in developing portfolio strategies across brands/categories
✅ Providing ongoing business analysis to identify and prioritize brand-building opportunities
✅ Developing annual brand business reviews, as well as growth platforms and brand roles
✅ Recommending brand budgets and investment allocation
✅ Leading alignment on brand initiatives with key functions and bottler marketing, sales, and technical teams
✅ Presentations of business results for marketing manager, regional manager, and divisions
✅ Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth
ASSUMPTION: This role involves a mix of strategic planning, consumer analysis, project management, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business (preferred) but open for other fields
Experience: 5+ years of experience in brand management
Required Skills:
- Experience with Nielsen or IRI, Bases, and other quantitative research tools
- Experience in product innovation (project management, product development, basic portfolio, and innovation strategy principles) ideally in Consumer Package Goods (CPGs)
- Basic to mid-level understanding of finance fundamentals of marketing (P&L management)
- Knowledge of procedures and media used to drive increased volume and brand equity
- Knowledge of and ability to apply marketing concepts and methodologies
- Ability to manage and inspire agency performance
- Making consumers and their needs the primary focus of the business
- Knowledge of the creative brief development process
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment, and consumer impact
- Ability to utilize syndicated, custom, and secondary research to identify opportunities
Preferred Skills:
- Experience working with Minute Maid or similar brands
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in brand management, with experience in consumer research, project management, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $130,000 - $147,000
Benefits:
- Exposure to world-class leaders
- Brand reputation
- Challenging work
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in the United States. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a global presence and a portfolio of over 200 beverage brands.
Company Size: The Coca-Cola Company has 10,001+ employees worldwide, providing ample opportunities for career growth and development.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.
Company Description:
- The Coca-Cola Company is committed to bringing about real change, innovating its portfolio, and growing its business in more sustainable ways.
- The company employs over 700,000 people throughout its global system alongside bottling partners, providing jobs and opportunities to local economies.
- The Coca-Cola Company is dedicated to refreshing the world and making a difference, providing a mission-driven work environment for its employees.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and globally recognized brand, offering a unique opportunity for candidates to work with a diverse portfolio of beverages and contribute to the company's mission.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong background in brand management and a proven track record of driving brand growth and innovation.
Reporting Structure: The Senior Brand Manager reports directly to the Marketing Manager and works closely with various stakeholders, including brand team members, agencies, and commercial leadership.
Work Arrangement: This role is on-site, with the primary office location in Chicago, United States.
Growth Opportunities:
- Potential to work on high-profile brands within the Coca-Cola portfolio
- Opportunities to collaborate with global partners and transform the business
- Chance to provide jobs and opportunities to local economies through the company's global system
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on high-profile brands and contribute to the company's mission.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's office in Chicago is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Chicago, United States
Geographic Context:
- Chicago is a major metropolitan area with a diverse population and a thriving business community
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work depending on project demands.
ASSUMPTION: The office environment at The Coca-Cola Company is designed to be collaborative, innovative, and engaging, with a focus on driving brand success and making a difference.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand management experience and expertise
- Consumer research and analysis skills
- Project management and cross-functional collaboration abilities
- Alignment with The Coca-Cola Company's mission and values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Demonstrate your understanding of the Minute Maid brand and the broader Coca-Cola portfolio in your cover letter
- Prepare for behavioral and situational interview questions that focus on your brand management experience and problem-solving skills
ATS Keywords: Brand Management, Strategic Planning, Consumer Research, Project Management, Cross-Functional Collaboration, Minute Maid, Coca-Cola, Brand Growth, Innovation
ASSUMPTION: The interview process at The Coca-Cola Company is designed to assess candidates' brand management experience, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Nielsen or IRI data analysis tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Consumer research tools (e.g., SurveyMonkey, Qualtrics)
ASSUMPTION: The tools and technologies required for this role are standard for brand management positions and can be learned or adapted based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspiring and empowering others to achieve excellence
- Collaboration: Working together to achieve common goals
- Integrity: Upholding the highest ethical standards in all actions
- Quality: Delivering the highest quality products and services
- Innovation: Pursuing new ideas and approaches to drive business growth
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated leadership in driving brand growth and innovation in previous roles?
- Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
- How do you approach data analysis and consumer research to inform brand strategy and marketing plans?
ASSUMPTION: The Coca-Cola Company values a collaborative, innovative, and results-driven work environment, with a strong focus on leadership, integrity, and quality.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in the market, consumer behavior, and brand strategy
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: The Senior Brand Manager role at The Coca-Cola Company presents unique challenges and opportunities for growth, requiring strong project management, cross-functional collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position offers the opportunity to work with a globally-recognized brand portfolio and a mission-driven organization
- In the broader context of the brand management industry, this role provides a unique blend of strategic planning, consumer research, and project management responsibilities
- Career-wise, this role offers significant growth opportunities, with the potential to work on high-profile brands and contribute to the company's mission
ASSUMPTION: The Senior Brand Manager role at The Coca-Cola Company offers a unique combination of brand management experience, strategic thinking, and cultural fit within the organization.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new Minute Maid product launch, including consumer research, market analysis, and competitive assessments
- Collaborating with cross-functional teams to create and execute a successful marketing campaign for an existing Minute Maid brand, driving increased volume and brand equity
- Conducting a portfolio review and recommending strategic initiatives to optimize the Minute Maid brand portfolio and drive overall brand growth
ASSUMPTION: The sample projects for this role reflect the strategic, collaborative, and data-driven nature of brand management at The Coca-Cola Company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments and functions within the organization?
- How does The Coca-Cola Company support the professional development and growth of its brand management team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will they contribute to the overall brand strategy and business objectives?
- How does The Coca-Cola Company approach innovation and new product development within the Minute Maid brand portfolio?
- What are the most rewarding and challenging aspects of working as a Senior Brand Manager at The Coca-Cola Company, according to current team members?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management experience and achievements, with a focus on strategic planning, consumer research, and project management skills
- Write a cover letter that demonstrates your understanding of the Minute Maid brand, the broader Coca-Cola portfolio, and your enthusiasm for the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your brand management experience, problem-solving skills, and cultural fit within the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
