📌 Core Information
🔹 Job Title: Senior Brand Manager - OTC Healthcare / B2B / Scale Up
🔹 Company: Montu
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully remote with access to co-working spaces
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of commercial and product marketing strategies
- Brand identity development and management
- Campaign management across digital, social media, print, and events
- Marketing collateral creation and project management
- Data-driven decision making and reporting
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. It is ideal for a candidate with a strong background in OTC healthcare marketing and experience in fast-paced environments.
📋 Key Responsibilities
✅ Lead the development, implementation, and execution of commercial and product marketing strategies and plans to achieve brand growth objectives
✅ Identify growth opportunities for Montu’s product portfolio
✅ Develop and implement product launch strategies
✅ Work with cross-functional teams to develop new brands, including visual identity, brand messaging, style guides, and packaging
✅ Develop and implement strategies to ensure effective product positioning of existing and new products
✅ Develop and end-to-end execution of integrated marketing campaigns targeting a clinical audience
✅ Monitor sales results and modify product focus/promotional plans accordingly
✅ Create and be accountable for a campaign calendar, ensuring timely and successful execution
✅ Stay abreast of industry trends to identify new opportunities
ASSUMPTION: This role requires a strong understanding of branding and marketing principles, as well as experience in healthcare marketing and competitive analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 8 years of experience as a product/brand manager within OTC healthcare
Required Skills:
- Proven experience with category management
- Proven experience marketing to HCPs (Health Care Professionals)
- Proven experience innovating within either a fast-paced start-up/scale-up or creative agency
- Proven expertise in crafting new brand identities, encompassing messaging and packaging development
- Experience developing and executing product launch strategies and campaigns
- Highly skilled in analysing and interpreting data to drive informed decision-making
- Strong understanding of branding and marketing principles
- Strong understanding of a clinical audience and ensuring campaigns effectively target and engage the intended audience, in particular for prescription-based medicines
- Experience anticipating market trends, identifying opportunities, and formulating strategies that give the brand a competitive edge
- Strong project management skills and ability to work with cross-functional teams and meet deadlines
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the alternative medicine industry and familiarity with the Australian healthcare market may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior brand manager role in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This range takes into account the candidate's experience level, the company's size, and the role's responsibilities.
Benefits:
- Access to SAGED courses and more through the Greenhouse learning platform
- Discounts with over 450 retailers through the Reward and Recognition platform
- Full-time work-from-home role with access to co-working spaces
- Mental health support through the wellbeing platform, Unmind
- Private health insurance discount through Medibank
- Up to 8 weeks of paid parental leave
- Swag kits to celebrate key milestones in your journey with the company
- Ergonomic equipment reimbursement benefit
Working Hours: Full-time, typically 40 hours per week, with flexibility to manage your own schedule
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine
Company Size: 501-1,000 employees
Founded: 2019
Company Description:
- Montu is Australia's leading health tech business revolutionising the alternative health landscape
- Montu has built an integrated ecosystem that streamlines the experience for patients end-to-end and sets new standards
- The company is committed to improving the lives of millions of patients
Company Specialties:
- Distribution and Digital Health
Company Website: https://www.montu.com.au
ASSUMPTION: Montu is a fast-growing company with a strong focus on innovation and improving patient outcomes. This role offers an opportunity to work in a dynamic environment and make a significant impact on the alternative health landscape.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and clinical teams
Work Arrangement: Fully remote with access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development opportunities through the Greenhouse learning platform
ASSUMPTION: This role offers significant growth potential for the right candidate, as Montu continues to expand its operations and market share.
🌍 Location & Work Environment
Office Type: Co-working spaces available in Sydney, Melbourne, Brisbane, and select regional cities
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The city is known for its vibrant culture, diverse communities, and beautiful harbor
- Sydney offers a range of housing options, from urban apartments to suburban family homes
Work Schedule: Full-time, with flexibility to manage your own schedule
ASSUMPTION: Sydney offers a high quality of life, with a range of cultural, recreational, and educational opportunities. The city's diverse population and vibrant culture make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the Head of Marketing
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Montu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in brand management, campaign development, and data analysis
- Research Montu's company culture and values to demonstrate your fit with the organization
ATS Keywords: Brand management, OTC healthcare, marketing strategy, campaign development, data analysis, HCPs, clinical audience, product launch, category management
ASSUMPTION: Montu's application process is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of the alternative medicine industry and a passion for driving brand growth and innovation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's existing toolset.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We challenge the status quo and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership of our responsibilities and deliver on our commitments
Work Style:
- Agile and adaptable: We embrace change and pivot when necessary
- Data-driven: We make decisions based on evidence and insights
- Creative: We think outside the box and approach problems from different angles
Self-Assessment Questions:
- Do you have a passion for improving patient outcomes and driving innovation in the alternative medicine industry?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Montu's company culture is characterized by its patient-centric focus, innovative approach, and collaborative work environment. Successful candidates will demonstrate a strong alignment with these values and a commitment to driving growth and improvement in the alternative medicine industry.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Navigating a complex and evolving regulatory landscape in the healthcare industry
- Balancing the need for innovation with the requirement to maintain brand consistency and compliance
ASSUMPTION: These challenges are inherent to working in a fast-growing, innovative company in the healthcare industry. Successful candidates will demonstrate the ability to thrive in a dynamic environment and adapt to change.
📈 Similar Roles Comparison
- This role is unique in its focus on the OTC healthcare and B2B markets, as well as its emphasis on driving growth and innovation in a fast-paced, dynamic environment
- Compared to similar roles in the pharmaceutical or consumer goods industries, this role offers a greater degree of autonomy and responsibility, as well as the opportunity to make a significant impact on the alternative health landscape
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as the company continues to grow and expand
ASSUMPTION: This role offers a unique opportunity to work at the intersection of healthcare, technology, and marketing, with a focus on driving growth and innovation in the alternative medicine industry.
📝 Sample Projects
- Developing and executing a product launch campaign for a new OTC healthcare product, including market research, competitive analysis, and campaign development
- Conducting a brand audit and rebranding initiative for an existing product line, including market research, consumer insights, and brand identity development
- Analyzing sales data and market trends to identify growth opportunities and develop data-driven marketing strategies
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Brand Manager may be responsible for in this role. The specific projects and responsibilities may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the alternative medicine industry?
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's success?
- What are the key priorities for this role in the first 90 days, and how will my work support these initiatives?
- How does Montu support the professional development and growth of its employees, particularly in marketing and branding roles?
- Can you describe the company's approach to work-life balance, and how does this role accommodate flexible working arrangements?
ASSUMPTION: These questions are designed to help candidates better understand the company's long-term vision, the role's priorities and expectations, and the opportunities for professional growth and development. Successful candidates will demonstrate a strong alignment with the company's values and a commitment to driving growth and innovation in the alternative medicine industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your past achievements in brand management, campaign development, and data analysis
- Prepare a portfolio or examples of your past work, demonstrating your creativity, innovation, and data-driven decision-making skills
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
