📌 Core Information
🔹 Job Title: Senior Brand Manager (Quadro)
🔹 Company: Diageo
🔹 Location: Milan, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand strategy and plans based on consumer insights
- Leading cross-agency teams and fostering new partnerships
- Building brand equity and driving recruitment, re-recruitment, scale, fame, and physical availability
- Managing pricing, promo strategy, and shadow P&L
- Working in a fast-paced, entrepreneurial, and matrixed environment
ASSUMPTION: This role requires a strong understanding of the Italian landscape and consumer media, as well as the ability to build genuine relationships with senior stakeholders.
📋 Key Responsibilities
✅ Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insights
✅ Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
✅ Find, own, and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
✅ Shape the brand to thrive in a digital environment, develop long-term digital strategy & social media plans
✅ Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
✅ Understand and manage pricing & promo strategy, margin mix, and volume drivers
✅ Translates strategies into brilliantly executed plans that consistently beat the competition and gain share
ASSUMPTION: This role requires a high level of project management, stakeholder management, and analytical skills to drive brand performance and deliver on annual operating plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of relevant marketing experience with a strong understanding of the Italian landscape
Required Skills:
- Brand strategy and planning
- Project management
- Consumer and customer insights
- Digital strategy and social media
- Stakeholder management
- Commercial acumen
- Pricing and promotional strategy
- Cross-agency collaboration
- Cultural relevance
- Execution excellence
- Analytical skills
- Relationship building
- Creativity
- Leadership
Preferred Skills:
- Experience working across multiple countries/geographies
- Fluency in Italian and English
ASSUMPTION: This role requires a holistic skill set across various marketing growth drivers and a track record of delivering transformational business results.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Brand Manager role in Milan, Italy)
Benefits:
- Competitive salary with bonus
- Industry-leading parental leave policy
- Flexible working arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in Milan, Italy. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: Diageo was founded in 1997, following the merger of Guinness and Grand Metropolitan
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's portfolio includes spirits and beer brands, with a focus on premium and luxury products
- Diageo is committed to investing in the future and being mindful of its impact on people and the planet
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand owners
Company Website: diageo.com
ASSUMPTION: Diageo's large size and global presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Marketing Director for the Quadro brand category
Work Arrangement: On-site, with the possibility of flexible working arrangements
Growth Opportunities:
- Potential progression to a Marketing Director role within the Quadro brand category
- Opportunities to work on global brand projects and gain international experience
- Possibility to transition to other brand categories or functions within Diageo
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a Marketing Director role or gain international experience.
🌍 Location & Work Environment
Office Type: Diageo's Milan office is a modern, collaborative workspace
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub
- The city is known for its vibrant nightlife, rich history, and diverse cultural scene
- Milan is home to several multinational corporations and offers ample job opportunities
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working arrangements
ASSUMPTION: Milan offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and a member of the HR team
- Final round interview with senior leadership
Key Assessment Areas:
- Brand strategy and planning
- Project management
- Consumer and customer insights
- Digital strategy and social media
- Stakeholder management
- Commercial acumen
- Pricing and promotional strategy
- Cross-agency collaboration
- Cultural relevance
- Execution excellence
- Analytical skills
- Relationship building
- Creativity
- Leadership
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Italian landscape and consumer media
- Showcase your ability to build genuine relationships with senior stakeholders
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
ATS Keywords: Brand strategy, project management, consumer insights, digital strategy, social media, stakeholder management, commercial acumen, pricing, promotion, cross-agency collaboration, cultural relevance, execution excellence, analytical skills, relationship building, creativity, leadership
ASSUMPTION: Diageo's recruitment process is thorough and competitive, with a focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Brand management software (e.g., Brandfolder, Frontify)
ASSUMPTION: This role requires proficiency in various project management, data analysis, and social media management tools to drive brand performance and execute marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Celebrate life, every day, everywhere
- Win together
- Shape the future
- Inspire through purpose
- Invest in talent
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Focused on delivering results
Self-Assessment Questions:
- How do you align with Diageo's company values, particularly "Celebrate life, every day, everywhere"?
- How do you build genuine relationships with senior stakeholders, and can you provide an example?
- How do you balance analysis and execution, and how do you adjust your thinking in the face of new information?
ASSUMPTION: Diageo values candidates who align with their company values, demonstrate strong relationship-building skills, and can balance analysis and execution in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-agency teams effectively
- Balancing long-term brand strategy with short-term tactical execution
- Adapting to a fast-paced, entrepreneurial, and matrixed work environment
- Working with ambiguity and complexity
- Managing a shadow P&L and delivering on annual operating plans
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and analytical skills to succeed.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles, this position offers a unique opportunity to work on a portfolio of brands within a specific category, rather than focusing on a single brand
- Diageo's global presence and large portfolio of brands provide more extensive growth opportunities than smaller companies
- This role requires a strong understanding of the Italian landscape and consumer media, which may not be necessary for similar roles in other countries
ASSUMPTION: This role offers distinct advantages and challenges compared to similar positions in the industry, with a focus on brand portfolio management and a strong understanding of the Italian market.
📝 Sample Projects
- Developing a comprehensive brand strategy and brand plan for the Quadro brand category, based on consumer, customer, and shopper insights
- Leading a cross-agency team to execute a successful marketing campaign for a specific brand within the Quadro category, driving recruitment, re-recruitment, scale, fame, and physical availability
- Managing the pricing and promotional strategy for the Quadro brand category, optimizing margin mix and volume drivers to deliver on annual operating plans
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on brand strategy, project management, stakeholder management, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand portfolio management, and how does this role fit into that strategy?
- How does the company support the growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a successful brand campaign executed by the company, and what made it effective?
- How does the company measure and track brand performance, and how does this role contribute to that process?
- What are the key priorities for this role in the first 90 days, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its requirements.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
- Research Diageo's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
