📌 Core Information
🔹 Job Title: Senior Brand Manager - Sensodyne SEAT
🔹 Company: Haleon
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving robust customer insights and delivering promotional effectiveness for Sensodyne in Southeast Asia & Taiwan (SEAT) cluster
- Designing strategic direction for Sensodyne, focusing on markets such as Taiwan, Vietnam, Malaysia, and Singapore
- Leading cross-functional teams to deliver annual market activation planning and achieve brand P&L targets
- Managing global and local agency relationships to deliver breakthrough results
- Collaborating with sales teams to drive customer engagement and in-store support
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Design or evolve the strategic direction for Sensodyne in Southeast Asia & Taiwan, grounded in consumer, customer & business insights
✅ Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand-centric cross-functional teams
✅ Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
✅ Cross-functional engagement to achieve the larger organizational goals
✅ Support and mentor junior marketing associates on the marketing team
✅ Manage brand equity through successful deployment and localization of global toolkits
✅ Drive innovation strategy through flawless execution of global innovation vision board
✅ Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
✅ Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
✅ Collaborate with the sales team to drive strong customer engagement and in-store support
✅ Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, entrepreneurial environment.
🎯 Required Qualifications
Education: Bachelor's degree or Master's in Business Administration with a specialization in Marketing
Experience: 5 or more years of brand marketing experience in Consumer Products or Consumer Healthcare
Required Skills:
- Proven track record of delivering insights-based consumer communications and brand share growth
- Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
- Strong financial capabilities and business acumen
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
- Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk
- Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution
- Continuously looking for opportunities to learn, build skills and share learning
- Sustaining energy and well-being
- Building strong relationships and collaboration, honest and open conversations
- Budgeting and cost-consciousness
Preferred Skills:
- Experience working in a multicultural environment
- Fluency in local languages (e.g., Mandarin, Vietnamese, Malay, Indonesian)
ASSUMPTION: Candidates with experience in the Consumer Healthcare industry and a strong understanding of the Southeast Asian market will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level Brand Manager role in the Consumer Healthcare industry in Southeast Asia, the estimated salary range is NT$1,200,000 - NT$1,800,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Generous time-off policies
- Learning and development opportunities
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2022, as a spin-off from GlaxoSmithKline, with a rich history of trusted brands and consumer health expertise
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of trusted brands that have been loved and trusted by consumers for over 170 years
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
- Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on better everyday health with humanity creates a unique and engaging work environment that prioritizes employee well-being and growth.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for career progression within the marketing function or broader organization
Reporting Structure: This role reports directly to the Marketing Director for the SEAT cluster and may have supervisory responsibilities for junior marketing associates
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression within the marketing function, such as regional or global marketing roles
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development opportunities, including training programs and mentorship
ASSUMPTION: This role offers a unique opportunity to drive brand growth and make a significant impact on the business, while also providing ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Finance Center Building, Taipei
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a vibrant, multicultural city with a rich history and a thriving economy
- The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
- Taiwan is strategically located in the heart of Southeast Asia, providing easy access to other markets in the region
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: Taipei offers a dynamic and engaging work environment, with a multicultural workforce and ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Marketing Director for the SEAT cluster
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Financial acumen and P&L management
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in brand management, market activation planning, and P&L management
- Demonstrate your understanding of the Southeast Asian market and consumer trends in your application materials
ATS Keywords: Brand Management, Market Activation Planning, P&L Management, Cross-Functional Leadership, Brand Equity Management, Innovation Strategy, Agency Management, Sales Collaboration, Performance Tracking, Financial Acumen, Adaptability, Relationship Building, Budgeting
ASSUMPTION: Haleon's recruitment process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Consumer research and insights tools (e.g., Nielsen, Kantar, Euromonitor)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Transparency
- Integrity
- Respect
- Accountability
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Data-driven and insights-focused
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working in a matrix organization and collaborating with cross-functional stakeholders?
- Do you have a strong commitment to delivering high-quality results and overcoming challenges?
ASSUMPTION: Haleon values a diverse and inclusive workforce that reflects the global nature of its business. Candidates who demonstrate a strong cultural fit with the organization's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and agency relationships in a matrix organization
- Balancing global brand guidelines with local market needs and preferences
- Operating in a fast-paced, entrepreneurial environment with frequent organizational changes
- Managing a diverse and multicultural team with varying levels of experience and expertise
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the Sensodyne brand and the SEAT cluster, requiring a deep understanding of the brand and regional market dynamics
- This role offers the opportunity to work on high-impact projects and drive significant business growth, with a high degree of autonomy and responsibility
- Career progression opportunities within the marketing function or broader organization are available, depending on the candidate's performance and the business needs
ASSUMPTION: This role offers a unique combination of strategic, leadership, and operational responsibilities, with a focus on driving brand growth and market share in a competitive and dynamic market.
📝 Sample Projects
- Developing and executing a market activation plan for a new Sensodyne product launch in Vietnam
- Conducting consumer research to identify unmet needs and opportunities for brand growth in Malaysia
- Managing the localization of global brand toolkits for the Sensodyne brand in the SEAT cluster
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and operational nature of the role, as well as the opportunity to drive significant business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Haleon and the Sensodyne brand?
- What are the key priorities for this role in the first 90 days?
- How does Haleon support the professional development and growth of its employees?
- What are the key challenges facing the Sensodyne brand in the SEAT cluster, and how can this role address them?
- How does Haleon foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, curiosity, and commitment to driving business success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Haleon careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in brand management, market activation planning, and P&L management
- Demonstrate your understanding of the Southeast Asian market and consumer trends in your application materials
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
