📌 Core Information
🔹 Job Title: Senior Brand Manager, Shark Beauty
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Brand Management, Product Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global growth of Shark Beauty Hair portfolio through innovation
- Leading cross-functional teams through commercialization process
- Developing brand strategies and ensuring consistent messaging
- Managing creative development processes and team management
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and market trends in the beauty industry.
📋 Key Responsibilities
✅ Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies
✅ Drive a consumer-first mentality to develop relevant messaging and assets
✅ Work with cross-functional teams to develop worldwide go-to-market plans
✅ Conduct post-evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
✅ Manage and develop Associate Brand Managers / Brand Managers
✅ Other responsibilities as assigned
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field, MBA preferred
Experience: Minimum of 7-9 years of prior Marketing experience, with at least 5 years in Consumer-Packaged Goods, preferably in beauty
Required Skills:
- Proven track record in brand management, product marketing, and innovation planning
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Familiarity with beauty industry trends and consumer behavior
Preferred Skills:
- Experience in creative strategy development and advertising
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in consumer research, market analysis, and brand strategy development will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Brand Manager in the beauty industry with 7-9 years of experience)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 1994, with a history of innovation and market disruption
Company Description:
- Global product design and technology company
- Known for its two billion-dollar brands, Shark and Ninja
- Established leadership positions by disrupting numerous household product categories
Company Specialties:
- Consumer Goods and Product Marketing
- Innovative product design and development
- Global brand management
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation and market disruption creates an environment that values creativity, strategic thinking, and data-driven decision-making.
📊 Role Analysis
Career Level: Senior-level role with potential for career growth within the organization
Reporting Structure: This role reports directly to the Director of Brand Management, Shark Beauty
Work Arrangement: On-site, full-time position with flexible work arrangements available
Growth Opportunities:
- Potential to lead and mentor junior brand managers
- Opportunities to work on high-impact projects and drive business growth
- Career advancement within the organization, such as Director or Vice President of Brand Management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburb of Boston, with a diverse population and a mix of urban and suburban environments
- The area offers a high quality of life, with excellent schools, cultural attractions, and recreational opportunities
- Needham is conveniently located near major highways and public transportation, making it easily accessible from other parts of the Greater Boston area
Work Schedule: Standard business hours, with flexibility for remote work and alternative scheduling arrangements
ASSUMPTION: The Needham office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and situational interview with hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and product marketing experience
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Highlight relevant brand management and product marketing experience in your resume
- Tailor your cover letter to emphasize your understanding of the beauty industry and SharkNinja's brand portfolio
- Prepare examples of successful brand campaigns or product launches you've led in the past
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Brand Management, Product Marketing, Beauty Industry, Consumer Insights, Market Analysis, Positioning, Messaging, Sales Tools Development, Cross Functional Team Leadership, Market Strategy, Portfolio Architecture, Pricing Strategies, Post Evaluation Analysis, Team Management
ASSUMPTION: SharkNinja's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Consumer research and analytics tools (e.g., SurveyMonkey, Google Analytics)
ASSUMPTION: This role requires proficiency in standard office software, project management tools, and marketing automation platforms, as well as familiarity with consumer research and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and disruption
- Consumer-centric approach
- Collaboration and teamwork
- Data-driven decision-making
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional team collaboration
- Data-driven and strategic approach
- Focus on results and impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and leading projects?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you passionate about the beauty industry and consumer behavior?
- Do you embrace a culture of continuous learning and improvement?
ASSUMPTION: SharkNinja's culture values innovation, collaboration, and data-driven decision-making, with a focus on driving results and impact.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and consumer behavior in a rapidly evolving market
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Senior Product Marketing Manager in the consumer goods or beauty industry
- However, SharkNinja's focus on innovation and market disruption sets it apart from other organizations in the industry
- Career paths in this role may lead to director or vice president positions within the organization
ASSUMPTION: While this role shares similarities with other senior brand management or product marketing roles, SharkNinja's unique culture and focus on innovation create a distinct opportunity for career growth and development.
📝 Sample Projects
- Developing a global brand strategy for a new product launch in the Shark Beauty Hair portfolio
- Conducting consumer research and market analysis to inform product positioning and messaging
- Managing the creative development process for a comprehensive marketing campaign, including packaging, advertising, and digital assets
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both strategic thinking and hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand management strategy for Shark Beauty?
- What are the key priorities for the first 90 days in this role?
- How does SharkNinja support the professional development and growth of its employees?
- What is the dynamic like working with cross-functional teams at SharkNinja?
- How does SharkNinja approach innovation and market disruption in the beauty industry?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your brand management and product marketing experience, as well as your understanding of the beauty industry and SharkNinja's brand portfolio
- Write a cover letter that demonstrates your enthusiasm for the role and your qualifications for success
- Prepare examples of successful brand campaigns or product launches you've led in the past
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
