Senior Brand Manager, Travel Noire

📌 Core Information

🔹 Job Title: Senior Brand Manager, Travel Noire

🔹 Company: Blavity Inc.

🔹 Location: New York, New York, United States

🔹 Job Type: Contractor

🔹 Category: Brand Management

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior Level (3-5 years of experience)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the content strategy and brand development for Travel Noire
• Managing high-profile digital projects and fostering relationships with creators and audiences
• Executing complex projects ensuring alignment with brand identity and objectives while driving growth and visibility
• Collaborating with cross-functional teams to ensure consistent and engaging brand messaging across all channels
• Analyzing performance metrics and using insights to refine strategies and enhance brand effectiveness

ASSUMPTION: This role requires a dynamic leader who can manage high-profile digital projects, foster creator and audience development relationships, and leverage expertise in audience development, brand management, and project execution to drive the growth and visibility of Travel Noire.

📋 Key Responsibilities

✅ Own and drive the execution of Travel Noire’s year-round content calendar, monthly content focus and themes. Manage Associate Editor and contractors to execute vision.

✅ Serve as a passionate and knowledgeable internal representative of the Travel Noire brand, embodying its values and goals.

✅ Expertly manage and execute complex projects, such as the annual Travel Noire Awards, City Guides, and travel commerce content, ensuring they align with brand identity and objectives.

✅ Partner with the newsletter and SEO team to ensure Travel Noire is positioned for optimum growth and correct brand positioning.

✅ Collaborate closely with the social team to ensure consistent and engaging brand messaging across all channels.

✅ Lead initiatives to develop and strengthen corporate partnerships that enhance the Travel Noire brand’s reach and impact.

✅ Create and nurture valuable relationships with creators and audiences, driving audience development and engagement.

✅ Develop and implement strategic plans to amplify the brand's presence, maintaining a consistent voice and aesthetic.

✅ Monitor industry trends, competitor activities, and emerging opportunities to keep the brand at the forefront of the travel and lifestyle space.

✅ Analyze performance metrics and use insights to refine strategies and enhance brand effectiveness.

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and audience engagement strategies, as well as the ability to build and maintain relationships with creators, influencers, and audiences to drive brand loyalty and growth.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience:

Required Experience: 3+ years of content management, integrated marketing, brand marketing or audience development experience

Required Skills:

• Expertise in content management, integrated marketing, brand marketing, and audience development
• Strong communication skills, both written and verbal
• Proficiency in data analysis to make informed decisions and optimize brand strategies
• A healthy appreciation of GIFs and Black culture

Preferred Skills:

• Fluency in Microsoft Office, Google Suite, Asana, and/or comparable project management suite

ASSUMPTION: Candidates should have a Bachelor’s degree and at least 3 years of relevant experience in content management or brand marketing. Strong communication skills and proficiency in data analysis are essential for optimizing brand strategies.

💰 Compensation & Benefits

Salary Range: $40 - $45 per hour

Benefits:

• Fully remote work arrangement
• Occasional travel may be required
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work primarily within the Eastern Time Zone, with 10% alignment to the Pacific Time Zone.

ASSUMPTION: The salary range provided is an hourly rate for a contractor position. The benefits listed are specific to this role and may not be comprehensive.

📌 Applicant Insights

🔍 Company Context

Industry: Blavity Inc. operates in the Technology, Information and Media industry, focusing on building solutions for Black consumers and enterprises.

Company Size: Blavity Inc. has 51-200 employees, placing it in the mid-size category. This size allows for a more structured work environment with established processes and teams.

Founded: Blavity Inc. was founded in 2014, making it a relatively young company with a growth mindset.

Company Description:

• Blavity Inc. is a venture-backed corporation that builds product solutions and media for influential consumers and enterprises who want to reach them.
• The company's business division, AfroTech, is a professional network and talent acquisition solution for the world's largest companies.
• Blavity Digital Media Group creates content for emerging audiences across all platforms.
• Today, Blavity Inc. is home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen-Z through original content, video, and unique experiences.
• The company has grown into a market leader for Black media, reaching over 100 million consumers per month through its growing brand portfolio.

Company Specialties:

• Consumer Technology
• African American Consumers
• Social Media
• Media
• Digital Community
• Recruiting
• Talent Acquisition
• Creative Development
• Content Solutions
• Multicultural Advertising
• DEI
• Branded Content
• Multicultural Marketing
• and Diverse Supplier

Company Website: Blavity Inc.

ASSUMPTION: Blavity Inc. is a dynamic and growing company with a strong focus on diversity, equity, and inclusion. Its portfolio of brands caters to a wide range of interests within the Black community, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3-5 years of relevant experience in content management, integrated marketing, brand marketing, or audience development.

Reporting Structure: The Senior Brand Manager, Travel Noire, will report directly to the Sr. Director, Digital Operations & Strategy.

Work Arrangement: This is a fully remote, U.S.-based role with occasional travel requirements. Candidates must be available to work primarily within the Eastern Time Zone, with 10% alignment to the Pacific Time Zone.

Growth Opportunities:

• As Blavity Inc. continues to grow and expand its brand portfolio, there may be opportunities for the Senior Brand Manager, Travel Noire, to take on additional responsibilities or transition into a full-time role.
• The company's focus on diversity and inclusion may present opportunities for the incumbent to work on projects that align with their personal interests and values.

ASSUMPTION: This role offers significant growth potential within a dynamic and expanding organization. Candidates should be prepared to take on additional responsibilities as the company and brand continue to evolve.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): New York, New York, United States

Geographic Context:

• New York City is a major hub for the media and entertainment industry, providing ample opportunities for networking and collaboration with industry professionals.
• The city's diverse population and cultural landscape offer a rich tapestry of experiences and perspectives for the Senior Brand Manager, Travel Noire, to draw upon in their role.
• New York City's vibrant arts, music, and food scenes can inspire and inform the brand's content strategy.

Work Schedule: This role requires a flexible work schedule, with a primary focus on Eastern Time Zone hours and occasional alignment with Pacific Time Zone hours.

ASSUMPTION: The fully remote work arrangement for this role allows for a high degree of flexibility and work-life balance. However, candidates should be prepared to work collaboratively with team members across different time zones and manage their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager
• In-depth interview with the Sr. Director, Digital Operations & Strategy
• Final interview with the CEO or another senior executive
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Candidates' understanding of the Travel Noire brand and its target audience
• Candidates' ability to develop and execute strategic plans to amplify the brand's presence
• Candidates' proficiency in data analysis and metrics-driven decision-making
• Candidates' communication and interpersonal skills, both written and verbal
• Candidates' cultural competency and understanding of the Black travel and lifestyle space

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Travel Noire brand and its target audience in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research Blavity Inc. and its brand portfolio to show your enthusiasm for the company and its mission

ATS Keywords: Content Strategy, Brand Management, Audience Development, Project Execution, Data Analysis, Creator Relationships, Travel Noire, Black Travel, Lifestyle Brand, Digital Projects

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments. Candidates should be prepared to demonstrate their skills and qualifications through various exercises and discussions.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Suite
• Asana or comparable project management suite
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Content creation and editing tools (e.g., Canva, Adobe Creative Suite)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be proficient in using the tools and technologies listed above, as well as any other relevant software or platforms required for the role.

👔 Cultural Fit Considerations

Company Values:

• Love of Community: Blavity Inc. values the communities it serves and is committed to creating content and experiences that resonate with its audience
• Transparency and Communication: The company fosters an open and transparent work environment, encouraging open communication and collaboration among team members
• Collective Responsibility: Blavity Inc. emphasizes the importance of collective effort and shared responsibility in achieving its goals and driving its success
• Fail Fast: The company encourages experimentation and learning from failures, promoting a culture of continuous improvement and innovation

Work Style:

• Collaborative: Blavity Inc. values teamwork and collaboration, with a strong emphasis on cross-functional teamwork and knowledge-sharing
• Agile: The company operates in an agile manner, with a focus on adaptability, flexibility, and quick decision-making
• Data-driven: Blavity Inc. uses data to inform its decision-making and drive its strategies, with a strong emphasis on metrics and analytics

Self-Assessment Questions:

• How do you embody the values of the Travel Noire brand in your personal and professional life?
• How do you approach building and maintaining relationships with creators and audiences, and driving brand loyalty and growth?
• How do you balance working collaboratively with team members across different time zones and managing your time effectively to meet deadlines and maintain productivity?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Blavity Inc.'s values and work style, as well as a deep understanding of the Travel Noire brand and its target audience.

⚠️ Potential Challenges

• Managing high-profile digital projects and fostering creator and audience development relationships may require extensive travel and long hours
• The fast-paced nature of the media and entertainment industry may present challenges in keeping up with industry trends and competitor activities
• The fully remote work arrangement may require candidates to manage their time effectively and maintain productivity without direct supervision
• The need to analyze performance metrics and use insights to refine strategies and enhance brand effectiveness may require candidates to work with large datasets and complex analytics tools

ASSUMPTION: Candidates should be prepared to face these potential challenges and have strategies in place to overcome them. They should also be able to demonstrate their ability to work effectively in a fast-paced, dynamic environment and manage their time and resources efficiently.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong focus on digital projects, creator relationships, and audience development
• Candidates should have a deep understanding of social media platforms, content creation, and audience engagement strategies to succeed in this role
• This role offers significant growth potential within a dynamic and expanding organization, with opportunities to take on additional responsibilities as the company and brand continue to evolve

ASSUMPTION: Candidates should be prepared to take on additional responsibilities and adapt to changes in the role as the company and brand continue to grow and expand.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for Travel Noire's annual Travel Awards event, including nomination campaigns, voting mechanics, and post-event engagement
• Creating and implementing a targeted influencer marketing campaign to amplify Travel Noire's brand presence and drive user-generated content
• Analyzing Travel Noire's social media performance and developing data-driven strategies to optimize content distribution and audience engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Brand Manager, Travel Noire, may be involved in. Candidates should be prepared to take on similar projects and adapt to the evolving needs of the brand and the company.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to diversity, equity, and inclusion, and how it is reflected in the Travel Noire brand?
• How does the company support the professional development and growth of its employees, particularly in roles like the Senior Brand Manager, Travel Noire?
• Can you provide an example of a time when you had to manage a high-profile digital project, and how you ensured its alignment with the brand's identity and objectives?
• How do you approach building and maintaining relationships with creators and audiences, and driving brand loyalty and growth in a remote work environment?
• Can you describe the company's approach to data-driven decision-making, and how it is applied to the Travel Noire brand's content strategy and audience engagement?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the brand, as well as to assess their fit for the position and their ability to contribute to the brand's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research Blavity Inc. and its brand portfolio to show your enthusiasm for the company and its mission
• Follow up with the hiring manager one week after your interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.