📌 Core Information
🔹 Job Title: Senior Brand Manager - Uncle Tobys
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Rhodes, Sydney, NSW 2138, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Leading the growth and innovation of the Uncle Tobys brand
- Shaping local brand strategies and executing communication plans
- Managing significant marketing investments to drive brand growth
- Playing a key role in Nestlé's sustainability agenda
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to influence cross-functional teams to drive brand success.
📋 Key Responsibilities
✅ Lead the growth and innovation of the Uncle Tobys brand, shaping local brand strategies and executing communication plans
✅ Manage significant marketing investments to drive brand growth and ensure the brand remains top of mind with existing and new consumers
✅ Play a key role in Nestlé's ambitious sustainability agenda
✅ Collaborate with cross-functional teams to develop, align, and execute growth-oriented strategies
✅ Foster talent and leadership within the team, driving people development and growth
ASSUMPTION: This role requires a strong focus on strategic planning, execution, and stakeholder management to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, preferably within the Fast-Moving Consumer Goods (FMCG) category
Required Skills:
- Strong business and commercial acumen
- Proven success in creating and implementing marketing strategies
- Experience in the development of ATL campaigns and local communication
- Proven leader in innovation, with expertise in NPD, concept creation, and successful market commercialization
- Strong interpersonal, networking, and relationship-building skills
Preferred Skills:
- Experience in seasonal categories
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on strategic planning, execution, and stakeholder management.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (based on experience and qualifications)
Benefits:
- Flexible working hours and a hybrid working model
- Varied career experiences and personalised development support
- Wellbeing benefits including vaccinations and health insurance discounts
- Diversity & Inclusion initiatives and program
- Paid parental and partner leave
- Purchase Leave Scheme
- Volunteering leave, Sports leave, Emergency Services leave
- Discounted gym memberships
- Discounted Nestlé products
- Novated Leasing
- Salary Sacrifice to Superannuation
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid working model
ASSUMPTION: The salary range is estimated based on industry standards for marketing roles with 5-10 years of experience in the FMCG sector in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (global)
Founded: 1866 (as Anglo-Swiss Condensed Milk Company)
Company Description:
- Nestlé is the world's largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: Nestlé Australia Home | Nestlé Australia
ASSUMPTION: Nestlé is a global company with a wide range of products and services, offering diverse career opportunities and a strong focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with growth opportunities
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product development, and operations
Work Arrangement: Hybrid (on-site and remote work, with flexible hours)
Growth Opportunities:
- Progression to a Marketing Manager or Brand Director role
- Expansion of responsibilities to include additional brands or categories
- International assignments or relocation opportunities
ASSUMPTION: This role offers strong growth potential within Nestlé's global marketing organization, with opportunities for career advancement and international experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Rhodes, Sydney, NSW 2138, Australia
Geographic Context:
- Rhodes is a suburb in western Sydney, located approximately 15 km from the Sydney CBD
- The area offers a mix of residential, commercial, and retail spaces, with easy access to public transportation and nearby amenities
- Sydney is the largest city in Australia, with a diverse and multicultural population
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid working model
ASSUMPTION: The office environment is collaborative and inclusive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and experience
- Leadership and teamwork abilities
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Nestlé's brand portfolio and sustainability initiatives to demonstrate your understanding of the company and its priorities
ATS Keywords: Brand Manager, Marketing Strategy, ATL Campaigns, Local Communication, Innovation, NPD, Market Commercialization, Cross-Functional Teams, Stakeholder Management, People Development
ASSUMPTION: The application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit with Nestlé's values and brand portfolio.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate respect for others in your work and personal life?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you foster a culture of innovation and continuous improvement within your team?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, with a strong focus on respect, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Managing a significant marketing investment to drive brand growth
- Balancing short-term priorities with long-term strategic planning
- Navigating a matrix organization with multiple stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong project management, stakeholder management, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses on a single brand within Nestlé's portfolio, whereas other marketing roles may involve managing multiple brands or categories
- Nestlé's marketing organization is global, with opportunities for international assignments and relocation
- Career progression in Nestlé's marketing organization may involve moving into brand director or marketing manager roles, with increased responsibilities and leadership opportunities
ASSUMPTION: This role offers a unique opportunity to focus on a single brand within Nestlé's portfolio, with potential for growth and international experience.
📝 Sample Projects
- Developing and executing a successful ATL campaign to launch a new Uncle Tobys product
- Conducting market research to identify consumer trends and preferences, and using insights to inform brand strategy
- Collaborating with cross-functional teams to optimize the Uncle Tobys product portfolio and improve supply chain efficiency
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative aspects of the Senior Brand Manager role at Nestlé.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing the Uncle Tobys brand, and how has the team been addressing it?
- How does the marketing team collaborate with other departments, such as sales and product development, to drive brand growth?
- What opportunities exist for professional development and growth within Nestlé's marketing organization?
- How does Nestlé support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- Can you provide an example of a successful marketing campaign that the Uncle Tobys brand has executed, and what made it successful?
ASSUMPTION: These questions are designed to assess the role's strategic priorities, team dynamics, and growth opportunities, as well as Nestlé's commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Nestlé's brand portfolio and sustainability initiatives to demonstrate your understanding of the company and its priorities
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
