๐ Core Information
๐น Job Title: Senior Brand Manager (Vitamins, Minerals, Supplements)
๐น Company: Perrigo
๐น Location: Rotterdam, Zuid-Holland, Netherlands
๐น Job Type: Full-time, Hybrid (2 office days per week)
๐น Category: Marketing
๐น Date Posted: May 7, 2025
๐น Experience Level: 5-10 years
๐น Remote Status: On-site with occasional remote work
๐ Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for VMS (Vitamins, Minerals, Supplements) brands like Davitamon Benelux
- Collaborating with cross-functional teams and international colleagues to grow brands and launch products
- Managing marketing budgets and tracking brand performance metrics
- Leading projects involving cross-functional, international collaborations in a corporate environment
- Fluency in Dutch and English, with French as an added value
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.
๐ Key Responsibilities
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Building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty
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Maintaining brand identity and ensuring consistent messaging across all marketing channels and materials
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Developing and executing HCP (Healthcare Professional) strategies to grow Davitamon brand with midwives and childbirth care
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Planning and executing successful product launches and marketing campaigns
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Utilizing market research and consumer insights to understand target audiences and develop effective marketing strategies
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Managing marketing budgets, tracking expenses, and providing regular reports to senior management
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Tracking and analyzing brand performance metrics, using data-driven insights to identify areas of improvement
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders.
๐ฏ Required Qualifications
Education: Relevant university degree required
Experience: 6+ years of experience in FMCG or OTC marketing, with 2+ years in people management
Required Skills:
- Proven experience with product innovation & NPD processes, business marketing, P&L management
- Proven experience with brand and advertising strategies, asset productions, and media planning
- Experience in leading projects involving cross-functional, international collaborations in a corporate environment
Preferred Skills:
ASSUMPTION: Candidates with experience in the healthcare or wellness industry may have an advantage in this role.
๐ฐ Compensation & Benefits
Salary Range: โฌ70,000 - โฌ90,000 per year (Estimated based on market research for similar roles in the Netherlands)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, 40 hours per week with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
๐ Applicant Insights
๐ Company Context
Industry: Perrigo operates in the manufacturing industry, specifically in consumer self-care and store brand products. The company is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.
Company Size: Perrigo has 5,001-10,000 employees globally, with a significant presence in the Netherlands and Belgium.
Founded: Perrigo was founded in 1887 and has since grown into a global healthcare company.
Company Description:
- Perrigo is driven by its mission to "Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All."
- The company is dedicated to providing "The Best Self-Care for Everyone" and is the people behind brands like Opillยฎ, Compeedยฎ, Solpadeineยฎ, NiQuitinยฎ, ACOยฎ, and many more.
- Perrigo is committed to empowering individuals to take control of their health and well-being.
Company Specialties:
- Consumer Self-Care
- Store Brand Products
- Over the Counter and Infant Formula
Company Website: http://www.perrigo.com
ASSUMPTION: Perrigo's focus on consumer self-care and store brand products makes it an attractive employer for marketing professionals looking to make an impact in the healthcare industry.
๐ Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead brand management efforts and collaborate with cross-functional teams.
Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director Benelux and works closely with various departments such as Media & Digital, Trade Marketing (CS&I), Sales, and Regulatory Affairs.
Work Arrangement: This role is hybrid, with 2 office days per week in either Rotterdam, Netherlands, or Ghent, Belgium, and the remaining days working remotely.
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within Perrigo's global organization
- Opportunities to work on international projects and collaborate with colleagues from various countries
- Chance to develop leadership and management skills through people management responsibilities
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand management and marketing.
๐ Location & Work Environment
Office Type: Perrigo's offices in Rotterdam, Netherlands, and Ghent, Belgium, offer modern, collaborative workspaces with a mix of open-plan and private offices.
Office Location(s): Rotterdam, Netherlands, and Ghent, Belgium
Geographic Context:
- The Netherlands and Belgium have a strong consumer self-care market, with a focus on vitamins, minerals, and supplements (VMS) products.
- Both countries offer a high quality of life, with vibrant cultures, and are easily accessible from major European cities.
- The region has a well-established healthcare system, providing ample opportunities for marketing professionals in the sector.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home on certain days.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance, attracting candidates who value this aspect in their employment.
๐ผ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director Benelux
Key Assessment Areas:
- Brand management experience and strategic thinking
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Language skills (Dutch, English, and potentially French)
Application Tips:
- Highlight your relevant experience in FMCG or OTC marketing and brand management
- Demonstrate your understanding of the VMS market and Perrigo's brand portfolio
- Showcase your ability to work effectively in a matrix organization and with cross-functional teams
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Brand Strategy, Brand Identity, HCP Strategy, Product Launches, Marketing Campaigns, Market Analysis, Budget Management, Performance Tracking, People Management, Cross-Functional Collaboration, Consumer Insights, Advertising Strategies, Media Planning, P&L Management, Product Innovation, NPD Processes
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Perrigo's mission and values.
๐ ๏ธ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is expected, but training may be provided for specific software or platforms.
๐ Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Dynamic and inclusive work environment
- Focus on teamwork and collaboration
- Encouragement of creativity and innovation
Self-Assessment Questions:
- How do you align with Perrigo's patient-centered value in your approach to brand management?
- How comfortable are you working in a matrix organization and collaborating with cross-functional teams?
- How do you ensure consistent branding and messaging across various marketing channels and materials?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Perrigo's company values and work environment.
โ ๏ธ Potential Challenges
- Managing multiple brands and product lines within the VMS category
- Balancing the need for innovation with the requirement to maintain brand consistency
- Working effectively in a matrix organization with international colleagues
- Adapting to the hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to brand management.
๐ Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the VMS category, offering a unique opportunity to specialize in vitamins, minerals, and supplements
- Perrigo's focus on consumer self-care and store brand products provides a distinct market context compared to other healthcare or consumer goods companies
- This role offers the chance to grow within Perrigo's global organization, with potential opportunities in international markets
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
๐ Sample Projects
- Developing and executing a marketing campaign to launch a new VMS product in the Benelux region
- Conducting market research to understand consumer preferences and behaviors within the VMS category
- Collaborating with cross-functional teams to optimize the product portfolio and improve brand performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Brand Manager may undertake in this role.
โ Key Questions to Ask During Interview
- How does Perrigo support the growth and development of its brand managers?
- Can you describe the typical career path for a brand manager within Perrigo?
- How does Perrigo ensure consistent branding and messaging across its various brands and product lines?
- What are the most significant challenges facing the VMS category in the Benelux region, and how can this role address them?
- How does Perrigo foster a dynamic and inclusive work environment, and what role does this position play in maintaining that culture?
ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for growth and development.
๐ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Perrigo's brand portfolio and market position within the VMS category
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.