Senior Brand Manager (Vitamins, Minerals, Supplements)

📌 Core Information

🔹 Job Title: Senior Brand Manager (Vitamins, Minerals, Supplements)

🔹 Company: Perrigo

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for VMS (Vitamins, Minerals, Supplements) brands like Davitamon Benelux
• Collaborating with cross-functional teams and international colleagues to grow brands and launch products
• Managing marketing budgets and tracking brand performance metrics
• Leading projects involving cross-functional, international collaborations in a corporate environment
• Fluency in Dutch and English, with French as an added value

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty

✅ Maintaining brand identity and ensuring consistent messaging across all marketing channels and materials

✅ Developing and executing HCP (Healthcare Professional) strategies to grow Davitamon brand with midwives and childbirth care

✅ Planning and executing successful product launches and marketing campaigns

✅ Utilizing market research and consumer insights to understand target audiences and develop effective marketing strategies

✅ Managing marketing budgets, tracking expenses, and providing regular reports to senior management

✅ Tracking and analyzing brand performance metrics, using data-driven insights to identify areas of improvement

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Relevant university degree required

Experience: 6+ years of experience in FMCG or OTC marketing, with 2+ years in people management

Required Skills:

• Proven experience with product innovation & NPD processes, business marketing, P&L management
• Proven experience with brand and advertising strategies, asset productions, and media planning
• Experience in leading projects involving cross-functional, international collaborations in a corporate environment

Preferred Skills:

• Fluency in French

ASSUMPTION: Candidates with experience in the healthcare or wellness industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated based on market research for similar roles in the Netherlands)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Perrigo operates in the manufacturing industry, specifically in consumer self-care and store brand products. The company is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.

Company Size: Perrigo has 5,001-10,000 employees globally, with a significant presence in the Netherlands and Belgium.

Founded: Perrigo was founded in 1887 and has since grown into a global healthcare company.

Company Description:

• Perrigo is driven by its mission to "Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All."
• The company is dedicated to providing "The Best Self-Care for Everyone" and is the people behind brands like Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more.
• Perrigo is committed to empowering individuals to take control of their health and well-being.

Company Specialties:

• Consumer Self-Care
• Store Brand Products
• Over the Counter and Infant Formula

Company Website: http://www.perrigo.com

ASSUMPTION: Perrigo's focus on consumer self-care and store brand products makes it an attractive employer for marketing professionals looking to make an impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead brand management efforts and collaborate with cross-functional teams.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director Benelux and works closely with various departments such as Media & Digital, Trade Marketing (CS&I), Sales, and Regulatory Affairs.

Work Arrangement: This role is hybrid, with 2 office days per week in either Rotterdam, Netherlands, or Ghent, Belgium, and the remaining days working remotely.

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within Perrigo's global organization
• Opportunities to work on international projects and collaborate with colleagues from various countries
• Chance to develop leadership and management skills through people management responsibilities

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand management and marketing.

🌍 Location & Work Environment

Office Type: Perrigo's offices in Rotterdam, Netherlands, and Ghent, Belgium, offer modern, collaborative workspaces with a mix of open-plan and private offices.

Office Location(s): Rotterdam, Netherlands, and Ghent, Belgium

Geographic Context:

• The Netherlands and Belgium have a strong consumer self-care market, with a focus on vitamins, minerals, and supplements (VMS) products.
• Both countries offer a high quality of life, with vibrant cultures, and are easily accessible from major European cities.
• The region has a well-established healthcare system, providing ample opportunities for marketing professionals in the sector.

Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home on certain days.

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance, attracting candidates who value this aspect in their employment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Director Benelux

Key Assessment Areas:

• Brand management experience and strategic thinking
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Language skills (Dutch, English, and potentially French)

Application Tips:

• Highlight your relevant experience in FMCG or OTC marketing and brand management
• Demonstrate your understanding of the VMS market and Perrigo's brand portfolio
• Showcase your ability to work effectively in a matrix organization and with cross-functional teams
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Brand Strategy, Brand Identity, HCP Strategy, Product Launches, Marketing Campaigns, Market Analysis, Budget Management, Performance Tracking, People Management, Cross-Functional Collaboration, Consumer Insights, Advertising Strategies, Media Planning, P&L Management, Product Innovation, NPD Processes

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Perrigo's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is expected, but training may be provided for specific software or platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Committed to excellence

Work Style:

• Dynamic and inclusive work environment
• Focus on teamwork and collaboration
• Encouragement of creativity and innovation

Self-Assessment Questions:

• How do you align with Perrigo's patient-centered value in your approach to brand management?
• How comfortable are you working in a matrix organization and collaborating with cross-functional teams?
• How do you ensure consistent branding and messaging across various marketing channels and materials?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Perrigo's company values and work environment.

⚠️ Potential Challenges

• Managing multiple brands and product lines within the VMS category
• Balancing the need for innovation with the requirement to maintain brand consistency
• Working effectively in a matrix organization with international colleagues
• Adapting to the hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to brand management.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses specifically on the VMS category, offering a unique opportunity to specialize in vitamins, minerals, and supplements
• Perrigo's focus on consumer self-care and store brand products provides a distinct market context compared to other healthcare or consumer goods companies
• This role offers the chance to grow within Perrigo's global organization, with potential opportunities in international markets

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new VMS product in the Benelux region
• Conducting market research to understand consumer preferences and behaviors within the VMS category
• Collaborating with cross-functional teams to optimize the product portfolio and improve brand performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Brand Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Perrigo support the growth and development of its brand managers?
• Can you describe the typical career path for a brand manager within Perrigo?
• How does Perrigo ensure consistent branding and messaging across its various brands and product lines?
• What are the most significant challenges facing the VMS category in the Benelux region, and how can this role address them?
• How does Perrigo foster a dynamic and inclusive work environment, and what role does this position play in maintaining that culture?

ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Perrigo's brand portfolio and market position within the VMS category
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.