P

Senior Brand Manager (Vitamins, Minerals, Supplements)

Perrigo
Full-time
On-site
Rotterdam, Zuid-Holland, Netherlands
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Brand Manager (Vitamins, Minerals, Supplements)

๐Ÿ”น Company: Perrigo

๐Ÿ”น Location: Rotterdam, Zuid-Holland, Netherlands

๐Ÿ”น Job Type: Full-time, Hybrid (2 office days per week)

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: May 7, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site with occasional remote work

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Developing and implementing brand strategies for VMS (Vitamins, Minerals, Supplements) brands like Davitamon Benelux
  • Collaborating with cross-functional teams and international colleagues to grow brands and launch products
  • Managing marketing budgets and tracking brand performance metrics
  • Leading projects involving cross-functional, international collaborations in a corporate environment
  • Fluency in Dutch and English, with French as an added value

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

๐Ÿ“‹ Key Responsibilities

โœ… Building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty

โœ… Maintaining brand identity and ensuring consistent messaging across all marketing channels and materials

โœ… Developing and executing HCP (Healthcare Professional) strategies to grow Davitamon brand with midwives and childbirth care

โœ… Planning and executing successful product launches and marketing campaigns

โœ… Utilizing market research and consumer insights to understand target audiences and develop effective marketing strategies

โœ… Managing marketing budgets, tracking expenses, and providing regular reports to senior management

โœ… Tracking and analyzing brand performance metrics, using data-driven insights to identify areas of improvement

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders.

๐ŸŽฏ Required Qualifications

Education: Relevant university degree required

Experience: 6+ years of experience in FMCG or OTC marketing, with 2+ years in people management

Required Skills:

  • Proven experience with product innovation & NPD processes, business marketing, P&L management
  • Proven experience with brand and advertising strategies, asset productions, and media planning
  • Experience in leading projects involving cross-functional, international collaborations in a corporate environment

Preferred Skills:

  • Fluency in French

ASSUMPTION: Candidates with experience in the healthcare or wellness industry may have an advantage in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: โ‚ฌ70,000 - โ‚ฌ90,000 per year (Estimated based on market research for similar roles in the Netherlands)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Perrigo operates in the manufacturing industry, specifically in consumer self-care and store brand products. The company is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.

Company Size: Perrigo has 5,001-10,000 employees globally, with a significant presence in the Netherlands and Belgium.

Founded: Perrigo was founded in 1887 and has since grown into a global healthcare company.

Company Description:

  • Perrigo is driven by its mission to "Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All."
  • The company is dedicated to providing "The Best Self-Care for Everyone" and is the people behind brands like Opillยฎ, Compeedยฎ, Solpadeineยฎ, NiQuitinยฎ, ACOยฎ, and many more.
  • Perrigo is committed to empowering individuals to take control of their health and well-being.

Company Specialties:

  • Consumer Self-Care
  • Store Brand Products
  • Over the Counter and Infant Formula

Company Website: http://www.perrigo.com

ASSUMPTION: Perrigo's focus on consumer self-care and store brand products makes it an attractive employer for marketing professionals looking to make an impact in the healthcare industry.

๐Ÿ“Š Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead brand management efforts and collaborate with cross-functional teams.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director Benelux and works closely with various departments such as Media & Digital, Trade Marketing (CS&I), Sales, and Regulatory Affairs.

Work Arrangement: This role is hybrid, with 2 office days per week in either Rotterdam, Netherlands, or Ghent, Belgium, and the remaining days working remotely.

Growth Opportunities:

  • Potential to grow within the marketing department or explore other roles within Perrigo's global organization
  • Opportunities to work on international projects and collaborate with colleagues from various countries
  • Chance to develop leadership and management skills through people management responsibilities

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand management and marketing.

๐ŸŒ Location & Work Environment

Office Type: Perrigo's offices in Rotterdam, Netherlands, and Ghent, Belgium, offer modern, collaborative workspaces with a mix of open-plan and private offices.

Office Location(s): Rotterdam, Netherlands, and Ghent, Belgium

Geographic Context:

  • The Netherlands and Belgium have a strong consumer self-care market, with a focus on vitamins, minerals, and supplements (VMS) products.
  • Both countries offer a high quality of life, with vibrant cultures, and are easily accessible from major European cities.
  • The region has a well-established healthcare system, providing ample opportunities for marketing professionals in the sector.

Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home on certain days.

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance, attracting candidates who value this aspect in their employment.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site or virtual interview with the hiring manager and/or team members
  • Final interview with the Marketing Director Benelux

Key Assessment Areas:

  • Brand management experience and strategic thinking
  • Leadership and team management skills
  • Cross-functional collaboration and stakeholder management
  • Language skills (Dutch, English, and potentially French)

Application Tips:

  • Highlight your relevant experience in FMCG or OTC marketing and brand management
  • Demonstrate your understanding of the VMS market and Perrigo's brand portfolio
  • Showcase your ability to work effectively in a matrix organization and with cross-functional teams
  • Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Brand Strategy, Brand Identity, HCP Strategy, Product Launches, Marketing Campaigns, Market Analysis, Budget Management, Performance Tracking, People Management, Cross-Functional Collaboration, Consumer Insights, Advertising Strategies, Media Planning, P&L Management, Product Innovation, NPD Processes

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Perrigo's mission and values.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media platforms (e.g., Facebook, Instagram, LinkedIn)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is expected, but training may be provided for specific software or platforms.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Patient-centered
  • Innovative
  • Collaborative
  • Accountable
  • Committed to excellence

Work Style:

  • Dynamic and inclusive work environment
  • Focus on teamwork and collaboration
  • Encouragement of creativity and innovation

Self-Assessment Questions:

  • How do you align with Perrigo's patient-centered value in your approach to brand management?
  • How comfortable are you working in a matrix organization and collaborating with cross-functional teams?
  • How do you ensure consistent branding and messaging across various marketing channels and materials?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Perrigo's company values and work environment.

โš ๏ธ Potential Challenges

  • Managing multiple brands and product lines within the VMS category
  • Balancing the need for innovation with the requirement to maintain brand consistency
  • Working effectively in a matrix organization with international colleagues
  • Adapting to the hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to brand management.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike other brand management roles, this position focuses specifically on the VMS category, offering a unique opportunity to specialize in vitamins, minerals, and supplements
  • Perrigo's focus on consumer self-care and store brand products provides a distinct market context compared to other healthcare or consumer goods companies
  • This role offers the chance to grow within Perrigo's global organization, with potential opportunities in international markets

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

๐Ÿ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new VMS product in the Benelux region
  • Conducting market research to understand consumer preferences and behaviors within the VMS category
  • Collaborating with cross-functional teams to optimize the product portfolio and improve brand performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Brand Manager may undertake in this role.

โ“ Key Questions to Ask During Interview

  • How does Perrigo support the growth and development of its brand managers?
  • Can you describe the typical career path for a brand manager within Perrigo?
  • How does Perrigo ensure consistent branding and messaging across its various brands and product lines?
  • What are the most significant challenges facing the VMS category in the Benelux region, and how can this role address them?
  • How does Perrigo foster a dynamic and inclusive work environment, and what role does this position play in maintaining that culture?

ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for growth and development.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Perrigo's brand portfolio and market position within the VMS category
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.