📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Grocery TV
🔹 Location: New York City, NY
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing brand marketing initiatives across various channels
- Leading event activations and PR efforts to enhance brand awareness and perception
- Collaborating with cross-functional teams to ensure brand consistency
- Managing corporate gifting strategies to deepen relationships and generate buzz
- Driving thought leadership and content creation for broader marketing campaigns
ASSUMPTION: This role requires a strategic and creative individual who can balance both big-picture thinking and tactical execution. Strong project management skills and excellent communication abilities are crucial for success in this position.
📋 Key Responsibilities
✅ Experiential Marketing & Events: Own strategy and execution for tentpole industry events and media agency activations, ensuring every experience is on-brand and speaks to the target audience. Manage event design, vendor coordination, and internal alignment with the support of an agency.
✅ PR & Thought Leadership: Partner with leadership to drive earned media coverage and build the company’s thought leadership presence across key trade publications and speaking opportunities. Write and distribute press releases for major company announcements. Manage the monthly newsletter from scheduling interviews with industry thought leaders to translating transcripts into LinkedIn and email content.
✅ Organic Social (LinkedIn): Manage the organic LinkedIn strategy and calendar, ensuring content is timely, brand-aligned, and engaging for retailers, brands, and media buyers. Collaborate with internal SMEs and copy contractor to develop thought-provoking, platform-native content.
✅ Brand Moments & Corporate Gifting: Manage the corporate gifting strategy aimed at deepening relationships and generating buzz. Support the team on bringing the brand into key moments in the customer’s journey (e.g., onboarding).
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for working with various internal and external teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. MBA or advanced degree preferred but not required.
Experience: 5+ years of experience in brand or integrated marketing, ideally with exposure to both B2B tech and media/advertising or retail tech.
Required Skills:
- Proven ability to lead larger event activations end-to-end
- Excellent visual taste and strong written communication
- Confident project manager who’s comfortable taking initiative and problem-solving
- Collaborative, creative, and eager to experiment with new ideas while keeping execution tight and on-brand
- Comfortable working across internal and external teams, including designers, agencies, writers, and vendors
- Comfortable managing contractors/agencies
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail media industry
ASSUMPTION: Candidates with experience in event management, PR, and social media marketing will be well-suited for this role. Familiarity with the retail media industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $138,000 - $151,000 per year (IC 4 - IC 5 levels)
Benefits:
- 100% paid medical, dental, and vision benefits
- Stock options
- Generous time-off programs (including 16 weeks of parental leave)
- Transparent with financials, salaries, promotions, and more
- Flexible work schedule
- Casual office attire
- Daily in-office meal stipend
- Twice a year summits
Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with 3 days in the office.
ASSUMPTION: The salary range provided is based on the company's internal compensation data and may vary depending on the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Grocery TV operates in the retail media industry, focusing on in-store advertising and connecting brands with real shoppers where nearly 90% of purchases take place.
Company Size: Grocery TV has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Grocery TV was founded in 2018 and has since grown to become the leading in-store retail media platform, reaching 1 in 4 Americans across nearly 6,000 stores.
Company Description:
- Grocery TV is the leading in-store retail media platform, partnering with over 120 retailers to modernize their stores and drive incremental revenue while upholding a high-quality shopper experience.
- The company reaches 1 in 4 Americans across nearly 6,000 stores, connecting brands with real shoppers where nearly 90% of purchases take place.
- Grocery TV handles the complexities of operating an in-store media network, allowing retailers to focus on serving their customers.
Company Specialties:
- In-store retail media
- Brand advertising
- Retail media technology
- Shopper marketing
Company Website: http://www.grocerytv.com
ASSUMPTION: Grocery TV's focus on in-store retail media and connecting brands with real shoppers sets it apart from traditional advertising agencies and digital marketing platforms.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic and experienced marketing professional to drive brand awareness and perception initiatives.
Reporting Structure: The Senior Brand Marketing Manager will report directly to the Head of Marketing and collaborate with various internal teams, including Sales, Design, Product Marketing, and Leadership.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.
Growth Opportunities:
- Shape how a category-defining retail media company shows up in the world
- Be at the heart of where tech, media, and retail intersect
- Own meaningful brand work with real business impact, from company-level thought leadership to major event activations
- Join a smart, motivated team that values autonomy, trust, and raising the bar
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to make a meaningful impact on the company's brand and business success.
🌍 Location & Work Environment
Office Type: Grocery TV's office is a casual, modern workspace with a flexible work schedule and daily in-office meal stipends.
Office Location(s): 1211 E 4th St, Ste 240, Austin, Texas 78702, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, live music scene, and outdoor activities.
- The city offers a relatively low cost of living compared to other major tech hubs like San Francisco and New York City.
- Austin's central location in the United States makes it an ideal place for a retail media company to operate.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days remote).
ASSUMPTION: Austin's thriving tech industry, low cost of living, and central location make it an attractive place for a retail media company to operate and for employees to live and work.
💼 Interview & Application Insights
Typical Process:
- Apply and look for a response from the team about the next steps.
- Intro interview with the people team to learn more about the candidate and answer any questions.
- Technical interview with the hiring manager to dive into the position's details and the candidate's experience.
- Technical interview with the hiring team to assess the candidate's technical abilities through a collaborative technical assessment.
- Values interview with collaborative teams to give a clear idea of how the candidate will work with others.
- Leadership interview with one of the co-founders to ensure the candidate's values and career goals align well with the team.
Key Assessment Areas:
- Strategic thinking and planning
- Project management and execution
- Communication and collaboration skills
- Creativity and innovation
- Industry knowledge and understanding of the retail media landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with event management, PR, and social media marketing.
- Showcase your understanding of the retail media industry and how your skills align with the company's mission and values.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's dynamics.
ATS Keywords: Brand Marketing, Event Management, Public Relations, Social Media Marketing, Project Management, Collaboration, Retail Media, Thought Leadership, Corporate Gifting, Strategic Planning
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, project management skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Social media management tools (e.g., Hootsuite, Buffer)
- PR and media monitoring tools (e.g., Muck Rack, Brand24)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Curiosity and continuous learning
- Craft and excellence
- Ambitious and driven
- Optimistic and collaborative
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
- Can you provide an example of a time when you sweat the details to ensure a project's success?
- How do you balance big-picture thinking with tactical execution in your work?
ASSUMPTION: Grocery TV values curiosity, craftsmanship, ambition, and optimism in its employees. Candidates who can demonstrate these qualities and adapt to the company's fast-paced, collaborative work environment will thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
- Working with various internal and external teams may necessitate strong communication and collaboration skills.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- Grocery TV's rapid growth may result in a fast-paced work environment that requires adaptability and flexibility.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and collaboration within the company.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Grocery TV focuses on in-store retail media, allowing for unique branding opportunities and a direct connection with consumers.
- The retail media industry is a growing and evolving space, presenting both challenges and opportunities for innovative marketing strategies.
- Career paths within Grocery TV may include moving into leadership roles, specializing in a specific marketing channel, or transitioning into other areas of the business, such as sales or product management.
ASSUMPTION: Grocery TV's focus on in-store retail media and its growth potential set it apart from traditional advertising agencies and digital marketing platforms, offering unique career growth opportunities for marketing professionals.
📝 Sample Projects
- Planning and executing a major industry event, including vendor coordination, design, and on-site management
- Developing and implementing a thought leadership campaign, including securing speaking engagements, writing blog posts, and managing social media promotion
- Creating and executing a corporate gifting strategy to deepen relationships with key clients and partners
ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Senior Brand Marketing Manager may undertake, but the specific projects will vary depending on the company's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its brand and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure brand consistency and alignment?
- What are the most significant challenges the company faces in the retail media landscape, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of the brand marketing initiatives, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's dynamics
- Practice common interview questions and brush up on your knowledge of the retail media industry and Grocery TV's mission and values
- Follow up with the hiring team after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
