📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager, Apparel & Footwear
🔹 Company: Alo Yoga
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand development and positioning
- Cross-functional collaboration with design, planning, digital, retail, creative, and insights teams
- Innovation and product development
- Brand and media partnerships
- Performance tracking and optimization
ASSUMPTION: This role requires a strong understanding of the apparel and footwear categories, industry trends, and consumer behavior to drive brand growth and engagement.
📋 Key Responsibilities
✅ Conduct in-depth research and analysis of industry and category trends to inform brand strategies and identify growth opportunities
✅ Collaborate closely with various teams to ensure marketing initiatives align with business goals and drive consumer engagement
✅ Lead the creation of comprehensive brand strategy briefs that outline key objectives, target audience insights, brand messaging, and campaign goals
✅ Develop and refine the brand’s strategic positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace
✅ Lead the development, execution, and optimization of integrated marketing campaigns across multiple channels
✅ Develop and maintain comprehensive reporting systems to track campaign performance, key metrics, and ROI
✅ Identify, negotiate, and manage strategic brand and media partnerships that support brand growth and visibility
✅ Work closely with Design and Planning teams to identify new opportunities for brand expansion and innovation
ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and data-driven decision-making to drive brand success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
Experience: 8-10 years of experience in brand marketing, ideally within the retail athletic apparel and/or luxury fashion industry
Required Skills:
- Proven experience in developing and executing integrated marketing campaigns
- Strong understanding of consumer behavior, industry trends, and category insights
- Experience in strategic brand positioning, development, and communication
- Excellent cross-functional collaboration skills
- Strong analytical skills and experience with performance reporting and ROI analysis
- Exceptional written and verbal communication skills
- Experience managing external partners and agencies
Preferred Skills:
- Passion for innovation and staying ahead of the curve in brand marketing trends
- Familiarity with brand media, high-impact campaign development, and digital marketing strategy
- Knowledge of CRM and customer data analytics
- Experience in media partnership and external agency management
ASSUMPTION: Candidates with a strong background in brand marketing, particularly within the apparel and footwear industry, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 per year
Benefits:
- Performance Bonuses
- Long Term Incentives
- PTO Policy
- Progressive Benefits
Working Hours: 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards for a senior brand marketing role in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Alo Yoga operates in the competitive retail apparel and fashion industry, focusing on activewear, wellness, and mindful movement.
Company Size: Alo Yoga is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: Alo Yoga was founded in 2007, with a mission to spread mindful movement, inspire wellness, and create community.
Company Description:
- Alo Yoga is a lifestyle brand that combines fashion, activewear, and wellness to inspire mindful movement and self-care
- The company is committed to sustainability, using eco-aware production methods and giving back to communities through its non-profit initiatives
- Alo Yoga offers a range of products, including technologically advanced activewear, clean beauty solutions, and wellness content
Company Specialties:
- Activewear and athletic apparel
- Wellness and mind-body practices
- Sustainable and eco-aware production
- Community engagement and social responsibility
Company Website: http://aloyoga.com
ASSUMPTION: Alo Yoga's commitment to wellness, sustainability, and community engagement sets it apart in the competitive retail apparel industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Senior Brand Marketing Manager will report directly to the VP of Marketing and collaborate closely with various teams, including design, planning, digital, retail, creative, and insights.
Work Arrangement: This role is on-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the company's policies.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand the brand's product offerings and enter new markets
- Possibility to grow into a leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the brand's success.
🌍 Location & Work Environment
Office Type: Alo Yoga's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US
Geographic Context:
- Los Angeles is a major hub for the fashion and entertainment industries, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural, recreational, and wellness activities
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: The standard workweek is Monday through Friday, with occasional evening or weekend events and campaigns.
ASSUMPTION: Los Angeles' vibrant fashion industry and diverse cultural scene make it an ideal location for a brand marketing professional.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interviews with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and brand positioning
- Cross-functional collaboration and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Alo Yoga's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research Alo Yoga's brand, mission, and values to demonstrate your understanding and enthusiasm for the company
ATS Keywords: Brand Marketing, Strategic Development, Cross-Functional Collaboration, Market Research, Campaign Development, Brand Positioning, Consumer Insights, Performance Reporting, Innovation, Product Development, Communication Skills, Analytical Skills, Media Partnerships, Digital Marketing, CRM, Agency Management
ASSUMPTION: Applicants should emphasize their brand marketing experience, strategic thinking, and cross-functional collaboration skills to stand out in the application process.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Mindful movement and wellness
- Community and connection
- Sustainability and responsibility
- Innovation and creativity
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Passionate about the brand and its mission
Self-Assessment Questions:
- How do you embody mindful movement and wellness in your personal life?
- How have you demonstrated community leadership or engagement in previous roles?
- How do you approach sustainability and responsibility in your professional and personal life?
ASSUMPTION: Applicants should assess their alignment with Alo Yoga's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with diverse teams and stakeholders
ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position focuses specifically on the apparel and footwear categories, requiring deep industry knowledge and expertise
- In the competitive retail apparel industry, standing out through innovative branding and strategic positioning is crucial for success
- Career progression in this role may involve expanding into leadership or management positions within the marketing department
ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to other brand marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy brief for a new product launch
- Conducting market research and analysis to identify growth opportunities in the activewear category
- Collaborating with the design team to create on-brand marketing materials for a seasonal campaign
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does Alo Yoga differentiate itself from other activewear and athletic apparel brands in the market?
- What are the key priorities for the marketing department in the next 6-12 months, and how does this role contribute to those goals?
- How does Alo Yoga support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the brand in the next 3-5 years, and how can this role help address them?
- How does Alo Yoga foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: Applicants should ask thoughtful, strategic questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research Alo Yoga's brand, mission, and values to demonstrate your understanding and enthusiasm for the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
