📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Chewy
🔹 Location: Boston, MA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading integrated brand campaign development and execution
- Driving strategic marketing planning and cross-functional collaboration
- Crafting detailed campaign reporting and pulling actionable insights
- Managing multi-channel campaign development and execution
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and cross-functional collaboration to drive successful brand marketing campaigns.
📋 Key Responsibilities
✅ Lead integrated brand campaign briefs, planning, audience development, trafficking, launch, and optimization process, working collaboratively with Creative, Performance Marketing, and Media Teams.
✅ Lead Brand Campaign reporting by developing a monthly reporting mechanism for all Tier 1 campaign readouts that synthesize campaign data from a variety of sources and data sets to distill findings and advise future campaigns.
✅ Lead campaign development (Linear Television, OTT, Paid Social, and Audio) and Go-To-Market execution for our Holiday campaign, working with our Internal Creative Team and partnering with Integrated Marketing, Performance Marketing, and Media to plan, flight, and report on assets.
✅ Own Brand Marketing and messaging calendar across the Marketing organization to ensure a cohesive brand experience across platforms and business units.
✅ Engage with the Consumer Insights team to develop standard methodologies in creative testing that improve performance without inhibiting creativity.
✅ Collaborate with cross-functional teams (Media, Performance Marketing, Social, PR, Marketing Analytics, Finance, etc.) to drive strategic marketing planning and execution.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 7-10 years of consumer brand management and marketing experience in either large corporate or startup environments.
Required Skills:
- Proven brand marketing experience (e.g., writing briefs, working with Creative teams & Media teams)
- Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action
- Hands-on experience leading multi-channel campaign development and execution, including running on YouTube, Meta, TikTok, and Audio
- Proficient in online and offline channel metrics and measurement
- Adept at working in a cross-functional, matrixed organization with proven track record to collaborate with various teams across the organization
Preferred Skills:
- Experience managing or working at a Media Agency or in-house Media Team
- Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences
ASSUMPTION: Candidates should have a strong background in brand marketing, data analysis, and cross-functional collaboration to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Brand Marketing Manager with 7-10 years of experience in the e-commerce/retail sector in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Employee stock purchase plan
- Generous PTO and holiday schedule
- Pet discounts and adoption assistance
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive retail industry, specializing in pet supplies and prescriptions, with a focus on e-commerce and customer care.
Company Size: Chewy has 10,001+ employees, providing ample opportunities for growth and collaboration within the organization.
Founded: 2011, with a rich history of being recognized for deep care and personalization in the pet industry.
Company Description:
- At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
- We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction.
- Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce.
Company Specialties:
- Fast and free 1-2 day shipping
- 2,000+ brands
- Pet health
- 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer care and convenience sets it apart in the competitive retail industry, providing opportunities for innovative marketing strategies.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Senior Director of Brand Marketing
Reporting Structure: This role will report to the Senior Director of Brand Marketing and collaborate with various teams across the organization, including Creative, Performance Marketing, Media, and Consumer Insights.
Work Arrangement: Hybrid, with a mix of on-site and remote work, typically 2-3 days on-site per week.
Growth Opportunities:
- Potential to grow into a leadership role within the Brand Marketing team or explore other marketing disciplines within the organization
- Opportunities to work on high-impact campaigns and drive significant business results
- Chance to collaborate with cross-functional teams and develop strong relationships across the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 343 Congress Street, Boston, MA 02210
Geographic Context:
- Boston, MA, is a vibrant, coastal city known for its rich history, culture, and education
- The office is located in the Seaport District, offering easy access to public transportation, restaurants, and entertainment
- Boston has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and central office location in Boston provide a balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study presentation or project discussion with the Brand Marketing team
- Final interview with the Senior Director of Brand Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data analysis and interpretation abilities
- Campaign development and execution experience
Application Tips:
- Highlight your brand marketing experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of Chewy's mission and values
- Prepare a case study or project presentation showcasing your campaign development and execution skills
ATS Keywords: Brand Marketing, Campaign Development, Data Analysis, Cross-Functional Collaboration, Consumer Insights, Performance Marketing, Media Planning, Creative Testing, Reporting, E-Commerce, Digital Marketing, Analytical Skills, Communication, Project Management, Strategic Planning, Influencing Skills, Self-Starter
ASSUMPTION: Chewy's application process is designed to assess candidates' strategic thinking, communication, and campaign development skills, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various campaign management, data visualization, and project management tools to effectively lead brand marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Pets First
- Customer Obsessed
- One Chewy
- Inventive and Resourceful
- Passionate and Determined
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and actionable
Self-Assessment Questions:
- How do you align with Chewy's company values, particularly 'Pets First' and 'Customer Obsessed'?
- How comfortable are you working in a hybrid environment, collaborating with various teams across the organization?
- How do your personal work style and preferences fit with Chewy's work style?
ASSUMPTION: Chewy's company values emphasize a customer-centric, collaborative, and innovative work environment, with a strong focus on pets and pet parents.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management and prioritization skills
- Working with cross-functional teams, which may involve navigating different perspectives and priorities
- Keeping up with the fast-paced and ever-evolving e-commerce landscape
- Balancing on-site and remote work, requiring strong communication and time management skills
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses heavily on e-commerce and digital marketing channels
- Chewy's emphasis on customer care and convenience sets it apart from competitors in the pet industry
- This role offers significant growth potential, with opportunities to work on high-impact campaigns and drive business results
ASSUMPTION: This role is unique in its focus on e-commerce and digital marketing within the pet industry, providing opportunities for innovative brand marketing strategies.
📝 Sample Projects
- Developing and executing a multi-channel campaign for a new pet food product launch, including Linear Television, OTT, Paid Social, and Audio channels
- Analyzing campaign performance data and providing actionable insights to optimize future campaigns
- Collaborating with the Creative team to develop brand messaging and visual identity guidelines for a new pet supply line
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to data analysis and creative collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does Chewy support work-life balance for employees working in a hybrid arrangement?
- What are the most pressing challenges facing the Brand Marketing team, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within the Brand Marketing team or other departments at Chewy?
- How does Chewy measure the success of its brand marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, company culture, and growth opportunities within the Brand Marketing department at Chewy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and accomplishments
- Prepare a case study or project presentation showcasing your campaign development and execution skills
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
