Senior Brand Marketing Manager, Brand Management

📌 Core Information - Job Title: Senior Brand Marketing Manager, Brand Management - Company: HubSpot - Location: Remote - USA - Job Type: Full-time - Category: Marketing - Date Posted: May 27, 2025 - Experience Level: 7+ years - Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: 1. Brand Integrity & Performance: Bridge brand integrity and marketing effectiveness to enhance the customer journey. 2. Strategic Creative Leadership: Develop and direct creative strategies for mid-funnel and direct response advertising to increase consideration and conversions. 3. Brand Governance: Implement brand governance processes to ensure consistent brand application across ATL touchpoints. 4. Cross-Functional Collaboration: Enable and consult marketing teams to create assets that align with brand standards. 5. Performance-Driven: Leverage data and insights to inform strategic decisions and optimize performance. ASSUMPTION: This role requires a strategic mindset, strong creative direction, and excellent project management skills to balance brand integrity with performance marketing. 📋 Key Responsibilities - Brand & Performance Strategy: Develop and execute strategies that connect upper-funnel brand campaigns with conversion-focused marketing to create a seamless customer journey. - Creative Direction: Provide strategic briefs and creative direction for mid-funnel and direct response advertising, ensuring brand standards are maintained while driving performance. - Brand Governance: Manage trademark requests, co-brand applications, and ad-hoc paid assets; develop centralized workflows for asset review and approval. - Team Enablement & Training: Implement an annual brand learning agenda, gather feedback, and address knowledge gaps; onboard creator partners and support regional teams with localized brand toolkits. - Cross-Functional Collaboration: Work closely with creative, DR, and regional teams to ensure brand consistency across all marketing touchpoints. ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication skills and the ability to influence teams without direct authority. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 7+ years of experience in brand management, with a strong focus on performance marketing. Required Skills: - Brand Management: Proven experience in brand strategy, governance, and creative direction. - Performance Marketing: Deep understanding of performance marketing metrics and how videos and images can influence conversion. - Project Management: Excellent project management skills, with the ability to prioritize multiple initiatives. - Communication: Strong communication skills, with the ability to articulate complex ideas clearly and concisely. - Creative Feedback: Ability to provide constructive, clear, and empowering creative feedback. - Strategic Thinking: Ability to think strategically while executing tactically when needed. Preferred Skills: - Experience with AI-generated creative and brand guidelines for AI tools. - Familiarity with marketing automation and CRM platforms. ASSUMPTION: Candidates with experience in the AI-powered marketing landscape and familiarity with AI-generated creative tools may have an advantage in this role. 💰 Compensation & Benefits Salary Range: $92,000 - $138,000 USD Annually *This range is inclusive of base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. Individual compensation packages are tailored to the candidate's skills, experience, qualifications, and other job-related reasons.* Benefits: - Stock Options & Equity - Annual Bonus - Flexible Work Environment Working Hours: Full-time (40 hours/week) ASSUMPTION: HubSpot's compensation philosophy is based on transparency, with individual compensation packages tailored to each candidate's unique qualifications and experience. Benefits are designed to support employee growth and well-being. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specializing in CRM and marketing automation tools. Company Size: 5,001-10,000 employees Founded: 2006, with headquarters in Cambridge, Massachusetts. Company Description: - HubSpot is a leading CRM platform that provides software and support to help businesses grow better. - Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. - HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. - We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. Company Specialties: - Inbound marketing, marketing, internet marketing, online marketing, web marketing, software, blogging, SEO, marketing automation, social media, email marketing, analytics, sales, inbound sales, customer support, customer service, customer relationship management, help desk software, platform, customer code, and culture code. Company Website: ASSUMPTION: HubSpot's commitment to creating a diverse and inclusive workplace is evident in its culture code and various employee resource groups. 📊 Role Analysis Career Level: Senior-level role with significant strategic and leadership responsibilities. Reporting Structure: This role reports directly to the Director of Brand Marketing. Work Arrangement: Remote OK, with occasional in-person onboarding and team-building events. Growth Opportunities: - Potential to grow into a Director or VP role within the Brand Marketing team. - Opportunities to expand into other marketing disciplines or take on broader leadership responsibilities. ASSUMPTION: HubSpot's flat organizational structure and emphasis on employee growth provide ample opportunities for career advancement. 🌍 Location & Work Environment Office Type: Remote-first, with occasional in-person on-person onboarding and team-building events. Office Location(s): Remote - USA Geographic Context: - Remote Work: HubSpot's remote work environment offers flexibility and autonomy, with regular virtual team-building activities to foster connection and collaboration. - In-Person Events: Occasional in-person onboarding and team-building events provide opportunities for face-to-face interaction and relationship-building. Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results-driven work. ASSUMPTION: HubSpot's remote work environment requires strong self-motivation, time management, and communication skills to succeed. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth behavioral and skills-based interviews with cross-functional team members. 3. Final interview with the Director of Brand Marketing. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Creative direction and feedback abilities. - Project management and organizational skills. - Cultural fit and alignment with HubSpot's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Showcase your understanding of HubSpot's products, brand, and company culture. 3. Prepare examples of your brand management, creative direction, and performance marketing experience. ATS Keywords: Brand Management, Performance Marketing, Creative Strategy, Cross-Functional Collaboration, Project Management, Communication Skills, Creative Feedback, Strategic Thinking, AI-Generated Creative, Brand Guidelines, Marketing Automation, CRM Platforms. ASSUMPTION: HubSpot's application process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on real-world examples and problem-solving scenarios. 🛠️ Tools & Technologies - HubSpot's proprietary CRM and marketing automation platform. - Google Workspace (Gmail, Google Docs, Sheets, Slides). - Project management tools (e.g., Asana, Trello, Jira). - Creative tools (e.g., Adobe Creative Suite, Sketch, Figma). - AI-generated creative tools (e.g., Copy.ai, Jasper.ai, Frase.io). ASSUMPTION: HubSpot's proprietary platform and AI-generated creative tools require a learning curve, with training and support provided to new employees. 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put customers first in everything we do. - Data-driven: We use data to inform our decisions and improve our products. - One team, one dream: We collaborate and support each other to achieve our goals. - Grow better: We focus on continuous learning and improvement. - Transparency: We communicate openly and honestly with each other. Work Style: - Remote-first: HubSpot's remote work environment requires strong self-motivation, time management, and communication skills. - Results-driven: We focus on outcomes and impact, rather than hours worked. - Collaborative: We work closely with cross-functional teams to achieve our goals. Self-Assessment Questions: 1. How do you ensure that your creative direction aligns with HubSpot's brand guidelines and values? 2. Can you provide an example of a time when you had to balance brand integrity with performance marketing metrics? 3. How do you approach giving and receiving constructive creative feedback in a remote work environment? ASSUMPTION: HubSpot's company culture emphasizes transparency, collaboration, and continuous learning, with a strong focus on customer-centricity and data-driven decision-making. ⚠️ Potential Challenges 1. Remote Work: Balancing work-life boundaries and maintaining productivity in a remote work environment can be challenging. 2. Cross-Functional Collaboration: Working with multiple teams and stakeholders can require strong communication and project management skills to keep projects on track. 3. Performance Pressure: The role involves high-level strategic decisions that impact the company's brand and marketing performance, which can be stressful at times. 4. AI-Generated Creative: Keeping up with the latest AI-generated creative tools and integrating them into the brand management process can be challenging. ASSUMPTION: HubSpot's supportive work environment and focus on employee growth help mitigate these potential challenges. 📈 Similar Roles Comparison 1. Brand Manager vs. Senior Brand Manager: A Senior Brand Manager role typically involves more strategic decision-making, leadership responsibilities, and cross-functional collaboration compared to a Brand Manager role. 2. Brand Management vs. Marketing Management: Brand Management focuses on maintaining brand integrity and consistency, while Marketing Management involves driving brand awareness, engagement, and conversions. This role combines both aspects. 3. HubSpot vs. Other Tech Companies: HubSpot's flat organizational structure, emphasis on employee growth, and focus on inbound marketing set it apart from other tech companies. ASSUMPTION: This role offers a unique blend of brand management, performance marketing, and strategic leadership responsibilities within HubSpot's distinctive company culture. 📝 Sample Projects 1. Brand Refresh: Develop and execute a brand refresh strategy that updates HubSpot's visual identity while maintaining brand recognition and consistency across all touchpoints. 2. AI-Generated Creative Guidelines: Create and maintain brand guidelines for AI-generated creative tools, ensuring brand safety and consistency in AI-generated content. 3. Performance Marketing Campaign: Develop and execute a performance marketing campaign that increases consideration and conversions for a specific product or service offering. ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the Senior Brand Marketing Manager role at HubSpot. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How does the Brand Marketing team fit into HubSpot's broader marketing organization, and who will I be working with closely? 3. Brand Evolution: How does HubSpot plan to evolve its brand in the coming years, and what role will this position play in that process? 4. Performance Metrics: What key performance indicators (KPIs) will be used to measure the success of this role, and how will progress be tracked? 5. Company Culture: How does HubSpot's company culture support the growth and development of employees in this role? ASSUMPTION: Asking these questions demonstrates your interest in the role, understanding of HubSpot's brand, and commitment to driving performance and growth. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://www.hubspot.com/careers/jobs/6856513?gh_jid=6856513). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of your brand management, creative direction, and performance marketing experience. 4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. 5. If invited to interview, research HubSpot's products, brand, and company culture to demonstrate your understanding and enthusiasm for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.