📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Chewy
🔹 Location: Plantation, FL
🔹 Job Type: Hybrid
🔹 Category: Retail
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading integrated brand campaign development and measurement
- Driving Holiday campaign and other large-scale campaigns
- Collaborating cross-functionally with multiple Marketing teams
- Developing and maintaining brand messaging calendar
ASSUMPTION: This role requires strong leadership, analytical, and cross-functional collaboration skills to succeed.
📋 Key Responsibilities
✅ Lead integrated brand campaign briefs, planning, trafficking, launch, and optimization process
✅ Lead Brand Campaign reporting by developing monthly reporting mechanisms
✅ Lead campaign development (Linear Television, OTT, Paid Social, and Audio) and Go-To-Market execution for Holiday campaign
✅ Own Brand Marketing and messaging calendar across the Marketing organization
✅ Engage with Consumer Insights team to develop standard methodologies in creative testing
✅ Collaborate with cross-functional teams to drive strategic marketing planning and execution
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 7-10 years of consumer brand management and marketing experience
Required Skills:
- Campaign development and execution across multiple channels
- Data analysis and reporting
- Cross-functional collaboration
- Brand management and messaging
- Consumer insights and creative testing
- Strategic planning and execution
Preferred Skills:
- Experience managing or working at a Media Agency or in-house Media Team
- Proven track record in the e-commerce space
ASSUMPTION: Candidates should have a strong background in brand marketing, campaign development, and data analysis to be successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Brand Marketing Manager with 7-10 years of experience in the Retail sector)
Benefits:
- 401(k) matching
- Health, dental, and vision insurance
- Employee discount on Chewy products
- Generous PTO and holiday schedule
Working Hours: Full-time, Monday-Friday, with flexibility for hybrid work arrangement
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive online retail sector, specializing in pet products and supplies.
Company Size: Chewy has 10,000+ employees, providing ample opportunities for growth and collaboration.
Founded: 2011, with a strong focus on customer care and convenience since its inception.
Company Description:
- Chewy is an online retailer focused on providing pet parents with a convenient and trusted destination for pet products, supplies, and prescriptions.
- The company offers a broad selection of high-quality products and services at competitive prices, with an exceptional level of customer care and a personal touch.
- Chewy is known for its fast and free 1-2 day shipping, extensive brand selection, and 24/7 customer service.
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness
- 2,000+ brands
- E-commerce platform
- 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer care and convenience sets it apart in the competitive online retail sector.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence within the Marketing organization.
Reporting Structure: This role reports directly to the Senior Director of Brand Marketing and oversees a team of Brand Marketing Managers.
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to lead larger campaigns or teams as the company continues to grow
- Opportunities to collaborate with various teams across the organization
- Chance to develop skills in cross-functional leadership and strategic planning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and influence within the organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work.
Office Location(s): Plantation, FL
Geographic Context:
- Plantation, FL is located in the Miami metropolitan area, offering a diverse and vibrant community.
- The area is known for its warm climate, with average temperatures ranging from the mid-70s to the mid-90s Fahrenheit throughout the year.
- Plantation is conveniently located near major highways and public transportation, making it easily accessible from nearby cities.
Work Schedule: Full-time, Monday-Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and technical interview with the hiring manager
- Case study presentation or assignment
- Final interview with senior leadership
Key Assessment Areas:
- Campaign development and execution
- Data analysis and reporting
- Cross-functional collaboration
- Brand management and messaging
- Strategic planning and execution
Application Tips:
- Highlight relevant campaign development and execution experience in your resume
- Include specific examples of data analysis and reporting in your resume or cover letter
- Demonstrate your understanding of Chewy's brand and values in your application materials
ATS Keywords: Brand Marketing, Campaign Development, Data Analysis, Cross-Functional Collaboration, Consumer Insights, Performance Marketing, Media Planning, Creative Testing, Reporting, E-Commerce, Digital Marketing, Analytical Skills, Communication, Project Management, Strategic Planning, Team Leadership
ASSUMPTION: Chewy's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Campaign management platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive and Resourceful
- One Chewy
- Unleash Potential
- Do the Right Thing
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resourceful
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you demonstrate Chewy's value of being Customer Obsessed in your daily work?
- Can you provide an example of a time when you had to be Inventive and Resourceful to overcome a challenge?
- How do you ensure that you are working in alignment with Chewy's value of One Chewy when collaborating with cross-functional teams?
ASSUMPTION: Chewy's values are central to its culture and are reflected in the way employees work and interact with each other and customers.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with cross-functional teams, requiring strong communication and collaboration skills
- Adapting to a fast-paced and dynamic work environment, requiring flexibility and resilience
- Balancing on-site and remote work, requiring strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong skills, a positive attitude, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other Brand Marketing Manager roles, this position requires a strong focus on campaign development and execution, with less emphasis on day-to-day brand management tasks
- Chewy's focus on customer care and convenience sets it apart from other online retailers, requiring a unique approach to brand marketing
- This role offers significant growth potential, with opportunities to lead larger campaigns or teams as the company continues to grow
ASSUMPTION: This role is well-suited for candidates with a strong background in campaign development and execution, as well as a passion for customer care and convenience.
📝 Sample Projects
- Developing and executing a successful Holiday campaign, driving significant revenue growth and customer engagement
- Conducting a comprehensive brand audit and developing a strategic plan to improve brand perception and market share
- Collaborating with cross-functional teams to launch a new product line, driving awareness and sales through targeted marketing campaigns
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing team?
- How does Chewy approach creative testing and optimization for brand campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Chewy support the growth and development of its employees, particularly in the Marketing organization?
- What are the biggest challenges facing the Brand Marketing team in the coming year, and how can this role help address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant campaign development and execution experience
- Include specific examples of data analysis and reporting in your resume or cover letter
- Prepare a case study presentation or assignment, demonstrating your ability to develop and execute successful marketing campaigns
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
