Senior Brand Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Brand Marketing Manager (f/m/x)

🔹 Company: doinstruct

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Shaping a strong, differentiated brand identity in the market
• Establishing a unique positioning that resonates with target audience
• Crafting exceptional content that educates and establishes brand legitimacy
• Collaborating with cross-functional teams and external partners to develop compelling stories and scalable creative workflows

ASSUMPTION: This role requires a strategic mindset, creativity, and the ability to work effectively with various teams to bring the brand to life.

📋 Key Responsibilities

✅ Content Creation & Workflows:

• Ideate and produce high-impact content that resonates with target audience
• Manage day-to-day production of marketing assets
• Set up a trusted network of freelancers and/or agencies

✅ Brand Strategy & Positioning:

• Define and evolve brand strategy, positioning, and messaging
• Develop and refine brand voice, visual language, and storytelling approach
• Conduct ongoing market, customer, and competitive research

✅ Top-of-funnel brand awareness:

• Translate company positioning into compelling narratives and creative-led initiatives
• Collaborate with marketing and other GTM teams to ensure consistent brand storytelling
• Monitor performance and optimize tactics to maximize brand exposure, engagement, and traffic

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and hands-on execution to create engaging content and drive brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 8+ years of experience in brand and content marketing, ideally in B2B SaaS targeting Mid-Market and Enterprise

Required Skills:

• Proven experience shaping and executing brand positioning and messaging
• Strong creative sensibility with the ability to turn complex ideas into memorable stories and visuals
• Track record of working cross-functionally with various teams to drive brand impact
• Familiarity with creative processes and tools (Figma, CMS platforms, video, design systems)
• Thoughtful and curious approach, balancing speed, clarity, and quality

Preferred Skills:

• Experience building and scaling brand/creative teams
• Affinity with the frontline worker audience

ASSUMPTION: Candidates with a strong portfolio showcasing their creative work and a proven track record in B2B SaaS marketing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and market rates for senior brand marketing roles in Berlin)

Benefits:

• Remote-first work environment with flexibility
• Autonomy to shape the brand and execute bold ideas quickly
• Collaborative team with a focus on clarity, ownership, and experimentation
• Grow with the company and help build something enduring

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for senior brand marketing roles in Berlin, Germany. The benefits listed are based on the company's description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: doinstruct operates in the EdTech industry, focusing on AI-native products that transform how expert knowledge is captured and shared

Company Size: doinstruct is a startup with a small, high-caliber team, offering real autonomy and high-impact opportunities

Founded: doinstruct was founded in 2022, with a mission to make knowledge more accessible, reliable, and hands-on

Company Description:

• Mission-driven: Reshaping how people learn complex, high-stakes tasks
• AI meets expertise: Bringing an AI-native product to market
• Hands-on and high-impact: Offers real autonomy to shape the brand and execute bold ideas quickly

Company Specialties:

• AI in education
• Expert knowledge sharing
• Transformative learning experiences

Company Website: doinstruct.com

ASSUMPTION: doinstruct is a growing startup with a clear mission and a focus on innovation in the EdTech industry.

📊 Role Analysis

Career Level: Senior role with the potential to evolve into a leadership position as the team grows

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including Marketing, Product, and Sales

Work Arrangement: Remote solely, with a remote-first work environment and flexible scheduling

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Autonomy to shape the brand and execute bold ideas quickly
• Collaborative team environment with a focus on ownership and experimentation

ASSUMPTION: This role offers significant growth potential as the company continues to expand and develop its brand.

🌍 Location & Work Environment

Office Type: Remote solely, with no physical office location

Office Location(s): N/A

Geographic Context:

• Berlin, Germany: A vibrant, multicultural city with a thriving tech industry
• Timezone: Central European Time (CET)
• Language: English (company's working language)

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, with a focus on outcomes rather than office time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Manager
• Portfolio review and creative challenge
• Final interview with the CEO

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and past work examples
• Cross-functional collaboration skills
• Alignment with company mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your creative work and brand marketing achievements
• Research the company and be prepared to discuss your alignment with their mission and values

ATS Keywords: Brand Marketing, Content Creation, B2B SaaS Marketing, Brand Strategy, Positioning, Storytelling, Creative Workflows, Market Research, Cross-Functional Collaboration, Copywriting, Editing, Visual Design, Creative Processes, Team Building, Curiosity, Hands-On Approach

ASSUMPTION: The application process is designed to assess candidates' creative skills, strategic thinking, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Figma
• CMS platforms (e.g., WordPress, Contentful)
• Video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design systems and style guides

ASSUMPTION: Candidates should be comfortable working with various creative tools and platforms to produce high-quality content efficiently.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focus on making knowledge more accessible, reliable, and hands-on
• AI meets expertise: Leveraging AI to transform expert knowledge sharing
• Hands-on and high-impact: Offering real autonomy to shape the brand and execute bold ideas quickly

Work Style:

• Collaborative: Working closely with cross-functional teams to develop compelling stories and creative workflows
• Autonomous: Having the freedom to shape the brand and execute ideas quickly
• Experimental: Encouraging ownership and experimentation to drive brand impact

Self-Assessment Questions:

• How do you align with doinstruct's mission to make knowledge more accessible and hands-on?
• How comfortable are you working autonomously and driving brand impact in a remote work environment?
• Can you provide an example of a time when you took a creative approach to solving a brand marketing challenge?

ASSUMPTION: doinstruct values candidates who are mission-driven, autonomous, and comfortable working collaboratively in a remote environment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Balancing strategic thinking with hands-on content creation may be challenging
• Collaborating effectively with cross-functional teams in a remote work environment may present unique communication challenges
• As a growing startup, doinstruct may experience changes and uncertainties in its brand strategy and positioning

ASSUMPTION: Candidates should be comfortable working remotely, balancing strategic and hands-on tasks, and navigating the dynamic environment of a growing startup.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong creative sensibility and the ability to turn complex ideas into memorable stories and visuals
• doinstruct's focus on AI-native products and transformative learning experiences sets it apart from other EdTech companies
• As a senior role with the potential to evolve into a leadership position, this opportunity offers significant growth potential

ASSUMPTION: This role is unique in its focus on AI-native products and transformative learning experiences, offering significant growth potential as the company expands.

📝 Sample Projects

• Developing a comprehensive brand style guide and design system for doinstruct's marketing materials
• Creating a series of engaging video testimonials from expert users of doinstruct's AI-native platform
• Launching a targeted content marketing campaign to drive brand awareness and generate inbound interest at the top of the funnel

ASSUMPTION: These sample projects illustrate the creative and strategic aspects of the Senior Brand Marketing Manager role at doinstruct.

❓ Key Questions to Ask During Interview

• How does doinstruct plan to differentiate its brand in the competitive EdTech market?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does doinstruct foster a culture of autonomy and experimentation in its brand marketing efforts?
• What opportunities are there for growth and development in this role as the company continues to expand?
• How does doinstruct support work-life balance in its remote work environment?

ASSUMPTION: These questions are designed to assess the company's brand strategy, team structure, culture, growth opportunities, and work-life balance in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through doinstruct's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your creative work and brand marketing achievements
• Research the company and be prepared to discuss your alignment with their mission and values
• Follow up with Leonard, the Talent Acquisition Manager, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.