📌 Core Information
🔹 Job Title: Senior Brand Social Media & Content Marketing Manager - 12 Month FTC
🔹 Company: HSBC
🔹 Location: Birmingham, Leeds, Sheffield, Chester
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of social media and content strategy across all platforms
- Managing a team of social media managers and collaborating with cross-functional teams
- Analyzing social media metrics to track performance and optimize campaigns
- Staying ahead of industry trends and emerging platforms
- Creating and overseeing content calendars aligned with the overall marketing plan
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends.
📋 Key Responsibilities
✅ Lead the development and execution of social media and content strategy across all platforms
✅ Lead a team of social media managers and work in close partnership with content creators and designers
✅ Create and oversee content calendars, aligned to the overall marketing plan and ensuring consistency in brand messaging and tone
✅ Analyze social media metrics to track performance, optimize campaigns, and present actionable insights
✅ Stay ahead of industry trends, emerging platforms, and new technologies to ensure our brand is at the forefront of digital marketing
✅ Collaborate with cross-functional teams, including brand, acquisition, design, and product, to develop content that supports brand campaigns and goals
ASSUMPTION: This role involves a high level of strategic planning, team management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record in content and social media marketing, with at least 5-10 years of experience
Required Skills:
- Expertise in social media marketing and content strategy
- Proven ability to lead and manage teams
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Familiarity with social media analytics tools
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
- Knowledge of HSBC's brand and products
ASSUMPTION: Candidates should have a strong background in marketing with a proven track record in content and social media marketing. They must possess strategic thinking capabilities, strong communication skills, and a customer-focused approach.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a senior marketing role in the UK financial services sector)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible benefits package
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the UK financial services sector. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. HSBC is one of the world's largest banks, offering a wide range of financial services to customers worldwide.
Company Size: 10,001+ employees. As a large organization, HSBC offers numerous opportunities for career growth and development.
Founded: 1865. HSBC has a long history and established brand, providing stability and security for employees.
Company Description:
- HSBC is a global financial services provider, offering a comprehensive range of banking and financial services to both individual and corporate customers.
- The company operates in over 64 countries and territories across Europe, Asia, the Americas, the Middle East, and Africa.
- HSBC is committed to responsible banking and sustainable business practices, aiming to create a positive impact on society and the environment.
Company Specialties:
- Retail Banking and Wealth Management
- Commercial Banking
- Global Banking and Markets
- Private Banking
Company Website: http://www.hsbc.com
ASSUMPTION: HSBC is a large, global financial institution with a diverse range of products and services. This role will involve working with various teams and stakeholders across the organization.
📊 Role Analysis
Career Level: Senior. This role is a senior management position, requiring significant experience and expertise in marketing.
Reporting Structure: This role reports directly to the Head of Marketing and has line management responsibility for a team of social media managers.
Work Arrangement: On-site, with flexibility to work from home occasionally.
Growth Opportunities:
- Progression to a permanent role or other senior marketing positions within HSBC
- Expansion of responsibilities to include additional regions or product lines
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant opportunities for career growth and development within HSBC's marketing function.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
Office Location(s): Birmingham, Leeds, Sheffield, Chester
Geographic Context:
- Birmingham: A major city in the UK's West Midlands region, with a diverse economy and a large financial services sector.
- Leeds: A city in the UK's Yorkshire region, known for its vibrant cultural scene and thriving financial services industry.
- Sheffield: A city in the UK's Yorkshire region, with a strong manufacturing heritage and a growing digital and creative sector.
- Chester: A historic city in the UK's North West region, with a mix of modern and traditional architecture and a strong retail sector.
Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines or business demands.
ASSUMPTION: The location of this role offers a mix of urban and suburban environments, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Industry knowledge and trends
Application Tips:
- Highlight your experience in social media marketing and content strategy, with specific examples of successful campaigns and initiatives.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills.
ATS Keywords: Social Media Marketing, Content Strategy, Team Leadership, Campaign Management, Customer Focus, Strategic Thinking, Communication Skills, Performance Analysis, Trend Analysis, Collaboration, Brand Management, Digital Marketing, Content Creation, Engagement, Community Building, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and analytical skills, as well as their cultural fit with HSBC's values and work environment.
🛠️ Tools & Technologies
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, Buffer)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Openness: Open to new ideas and thinking
- Responsibility: Taking personal responsibility for our actions and delivering on our commitments
- Respect: Valuing diversity and treating people as individuals
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Data-driven: Making decisions based on evidence and analysis
- Agile: Adapting quickly to change and responding to new opportunities
Self-Assessment Questions:
- How do you demonstrate openness to new ideas and thinking in your approach to marketing?
- Can you provide an example of a time when you took personal responsibility for a marketing campaign and delivered on your commitments?
- How do you value diversity and treat people as individuals in your team management style?
ASSUMPTION: HSBC values a diverse and inclusive work environment, with a strong focus on collaboration, data-driven decision making, and adaptability.
⚠️ Potential Challenges
- Managing a team remotely, with members based in different locations
- Keeping up with the fast-paced nature of the digital marketing landscape
- Balancing the need for creativity and innovation with brand consistency and compliance
- Working with tight deadlines and high expectations from stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and content marketing within the financial services industry.
- Compared to other senior marketing roles, this position requires a higher level of expertise in digital marketing and social media strategy.
- Career progression in this role could lead to other senior marketing positions within HSBC or other financial services organizations.
ASSUMPTION: This role offers a unique opportunity to specialize in social media and content marketing within the financial services industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new HSBC product or service
- Creating and implementing a content strategy to improve brand awareness and engagement on HSBC's social media channels
- Managing a team to produce and distribute high-quality, on-brand content for HSBC's website, blog, and other digital platforms
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, as well as the importance of data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits within the broader marketing function?
- How does HSBC support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HSBC measure the success of its social media and content marketing efforts, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the marketing function at HSBC, and how can this role help address them?
ASSUMPTION: These interview questions focus on understanding the role's context, priorities, and opportunities for growth and development, as well as the candidate's fit with HSBC's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on social media marketing and content strategy.
- Prepare for behavioral and situational interview questions that assess your leadership, team management, and problem-solving skills.
- Research HSBC's brand, products, and services to demonstrate your understanding of the organization and its industry.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
