📌 Core Information
🔹 Job Title: Senior Brand Social Media & Content Marketing Manager - 9-12 FTC
🔹 Company: HSBC
🔹 Location: Birmingham, Chester, Sheffield, Leeds
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of social media and content strategy across multiple platforms
- Managing a team of social media specialists and content creators
- Driving engagement, growing brand awareness, and building an active community
- Analyzing social media metrics to optimize campaigns and present actionable insights
- Collaborating with cross-functional teams to develop content supporting brand campaigns and goals
ASSUMPTION: This role requires a strategic thinker with a proven track record in content and social media marketing, strong communication skills, and a flexible management style.
📋 Key Responsibilities
✅ Lead the development and execution of social media and content strategy across all platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, etc.)
✅ Lead a team of social media managers and work in close partnership with content creators and designers to produce high-quality, engaging content
✅ Create and oversee content calendars, aligned to the overall marketing plan and ensuring consistency in brand messaging and tone
✅ Analyze social media metrics to track performance, optimize campaigns, and present actionable insights
✅ Stay ahead of industry trends, emerging platforms, and new technologies to ensure our brand is at the forefront of digital marketing
✅ Collaborate with cross-functional teams, including brand, acquisition, design, and product, to develop content that supports brand campaigns and goals
ASSUMPTION: This role involves a high level of strategic planning, team management, and data-driven decision making to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media and content marketing, with a proven track record of driving engagement and growing brand awareness
Required Skills:
- Proven experience in social media and content marketing
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Data-driven decision making and analytical skills
- Ability to work collaboratively with cross-functional teams
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of social media platforms, content creation, and campaign management, as well as the ability to lead and develop a team.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for 9-12 month FTC)
Benefits:
- Competitive benefits package
- Pension plan
- Health and wellness programs
- Employee discounts and perks
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the UK financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1865 (Hong Kong and Shanghai Banking Corporation)
Company Description:
- HSBC is a global financial services organization serving over 40 million customers worldwide
- Offers a wide range of financial products and services, including retail banking, wealth management, commercial banking, and global banking and markets
- Operates in 58 countries and territories across Europe, Asia, the Americas, the Middle East, and Africa
Company Specialties:
- Banking
- Financial Services
- International Finance and Banking
- Wealth Management
- Corporate and Business Banking
- Retail Banking
- Insurance
- Investment Banking
- Commercial Banking
- Private Banking
- Asset Management
Company Website: http://www.hsbc.com
ASSUMPTION: HSBC is a large, multinational organization with a diverse range of products and services, operating in a highly competitive and regulated industry.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Brand Marketing
Work Arrangement: On-site, with flexibility to work from home occasionally
Growth Opportunities:
- Potential to progress to a permanent role or take on additional responsibilities
- Opportunities to work on high-profile campaigns and projects
- Access to professional development opportunities and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology
Office Location(s): Birmingham, Chester, Sheffield, Leeds
Geographic Context:
- Birmingham: A major city in the West Midlands, UK, with a diverse economy and a growing tech industry
- Chester: A historic city in northwest England, known for its architecture and cultural attractions
- Sheffield: A large city in South Yorkshire, UK, with a strong manufacturing heritage and a thriving digital sector
- Leeds: A major city in West Yorkshire, UK, with a diverse economy and a growing tech industry
Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The office locations offer a mix of urban and suburban environments, with access to amenities and transportation links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring panel
- Final round interview with the Head of Brand Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
- Data-driven decision making and analytical skills
- Cultural fit and alignment with HSBC values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your social media and content marketing successes
- Research HSBC's brand and marketing strategies to demonstrate your understanding of the business
ATS Keywords: Social Media Marketing, Content Strategy, Team Leadership, Campaign Management, Performance Analysis, Customer Focus, Strategic Thinking, Communication Skills
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, etc.)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, etc.)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Openness: Open to new ideas and perspectives
- Responsibility: Taking personal responsibility for our actions and decisions
- Respect: Valuing diversity and treating people with dignity and respect
- Integrity: Acting honestly and fairly in all our dealings
- Service: Putting customers first and helping them succeed
Work Style:
- Collaborative: Working together to achieve common goals
- Agile: Adapting to change and embracing new opportunities
- Inclusive: Fostering an environment where everyone feels valued and respected
- Customer-focused: Putting customers at the heart of everything we do
Self-Assessment Questions:
- How do you demonstrate openness to new ideas and perspectives in your work?
- Can you provide an example of a time when you took personal responsibility for a challenging situation?
- How do you foster a collaborative work environment, and how do you handle conflicts or disagreements?
- How do you stay up-to-date with industry trends and emerging technologies in social media and content marketing?
ASSUMPTION: HSBC values a diverse and inclusive work environment, with a strong focus on customer service and integrity.
⚠️ Potential Challenges
- Managing a team remotely or across multiple locations
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing multiple priorities and deadlines in a dynamic and evolving business environment
- Navigating a large and complex organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand social media and content marketing, rather than product or service-specific marketing
- Industry-specific context: Financial services marketing requires a strong understanding of regulatory environments and customer privacy concerns
- Career path comparison: This role can lead to senior marketing management positions, or a transition to a related field such as public relations or communications
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new banking product
- Creating a content series to educate customers about financial wellness and literacy
- Managing a team to produce and distribute a monthly customer newsletter
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current social media and content marketing strategies for HSBC's brand, and how this role fits into that picture?
- How does the team collaborate with other marketing departments and stakeholders to develop and execute campaigns?
- What are the biggest challenges facing the social media and content marketing team, and how can this role help address them?
- How does HSBC support the professional development and growth of its employees, particularly in marketing roles?
- What is the work-life balance like for this role, and how does the team support each other to maintain a healthy work-life balance?
ASSUMPTION: These questions can help you better understand the role, the team, and the organization, and demonstrate your interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media and content marketing successes
- Research HSBC's brand and marketing strategies to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
