📌 Core Information
🔹 Job Title: Senior Brand Specialist, Home Improvement
🔹 Company: Amazon
🔹 Location: Bengaluru, Karnataka, India
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and managing brand relationships with vendors and partners
- Planning and executing product cycles and selling online
- Driving demand generation and marketing strategies
- Ensuring product availability and catalogue quality on Amazon
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Build and maintain strong relationships with brand vendors and partners
✅ Plan and execute product cycles and online selling strategies
✅ Drive demand generation and marketing initiatives to increase brand visibility and sales
✅ Ensure continuous product availability and monitor catalogue quality on Amazon
✅ Collaborate with cross-functional teams, including category management, marketing, and operations, to achieve brand objectives
✅ Analyze sales performance and provide data-driven insights to inform decision-making
ASSUMPTION: The ideal candidate will have experience in brand management, account management, or a related field, with a proven track record of driving results in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 3+ years of account management, project or program management, or buying experience
Required Skills:
- Proven experience in brand management, account management, or a related field
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Familiarity with Amazon's online selling platform and tools
Preferred Skills:
- 3+ years of experience in management consulting, investment banking, or brand management at a leading consumer packaged goods company
- Experience in financial analysis, retail buying, retail planning, product management, marketing, business development, consulting, negotiation, or supply chain
ASSUMPTION: While a background in the home improvement industry is not explicitly required, familiarity with the category and its trends would be beneficial.
💰 Compensation & Benefits
Salary Range: INR 15-20 LPA (Estimated based on industry standards for a senior brand role in Bengaluru)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand role in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Headquarters: Seattle, WA, USA)
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Brand Manager or Category Manager
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Progression to a Brand Manager or Category Manager role
- Expansion into other categories or brands within Amazon
- Transition to a leadership or management role within the organization
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's brand management and e-commerce divisions.
🌍 Location & Work Environment
Office Type: Corporate office with a casual dress code and collaborative work environment
Office Location(s): Bengaluru, Karnataka, India
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
- The city is known for its vibrant tech industry, with many multinational corporations having their offices here
- Bengaluru offers a mix of urban and natural environments, with numerous parks, gardens, and lakes
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Working in Bengaluru offers opportunities to live and work in a dynamic, multicultural city with a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the brand team and other stakeholders
- Final round with the category manager or director
Key Assessment Areas:
- Brand management experience and skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of your past successes in driving brand growth and managing vendor relationships
- Be ready to discuss your understanding of the home improvement category and Amazon's online selling platform
ATS Keywords: Brand Management, Account Management, Vendor Relationships, Demand Generation, Marketing, Amazon, E-commerce, Home Improvement
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's brand management experience and skills.
🛠️ Tools & Technologies
- Amazon's internal brand management tools and platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Amazon's internal tools and platforms, as well as common brand management and project management tools, is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on long-term thinking and innovation
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Can you provide an example of a time when you drove results through data analysis and strategic planning?
- How do you approach building and maintaining strong vendor relationships in a fast-paced environment?
ASSUMPTION: Candidates who align with Amazon's leadership principles and demonstrate a strong work ethic, analytical skills, and customer focus are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of vendors and partners, each with their own unique needs and expectations
- Navigating Amazon's complex and fast-paced organizational structure
- Adapting to changes in the market and responding to competitive pressures
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and fast-paced environment, managing multiple priorities and adapting to change.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work with a diverse range of vendors and partners within a large, global e-commerce platform
- Industry-specific context: The home improvement category is competitive and ever-evolving, requiring a strong understanding of market trends and consumer behavior
- Career path comparison: This role offers opportunities for career growth and development within Amazon's brand management and e-commerce divisions
ASSUMPTION: This role offers a unique blend of brand management experience, vendor relationship management, and e-commerce platform expertise.
📝 Sample Projects
- Developing and executing a marketing campaign to drive brand awareness and sales for a new product launch
- Analyzing sales performance data to identify gaps in product selection and optimize inventory management
- Collaborating with cross-functional teams to improve catalogue quality and customer experience on Amazon's online selling platform
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the brand management team's structure and how this role fits within it?
- How does this role collaborate with other teams, such as category management and marketing, to achieve brand objectives?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Amazon support the professional development and growth of its brand management team members?
- What are the biggest challenges facing the brand management team in the home improvement category, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of your past successes in driving brand growth and managing vendor relationships
- Be ready to discuss your understanding of the home improvement category and Amazon's online selling platform
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
