Senior Branding and Digital Marketing Manager - Technology Sector

📌 Core Information

🔹 Job Title: Senior Branding and Digital Marketing Manager - Technology Sector

🔹 Company: 700Apps

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (with flexible working arrangements)

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and digital marketing efforts in the fast-paced technology sector
• Shaping the brand's voice, positioning, and digital presence to drive customer engagement and lead generation
• Mixing creative vision, data-driven strategy, and hands-on execution
• Collaborating with internal stakeholders to align messaging across product, sales, and customer experience teams

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in the dynamic technology sector.

📋 Key Responsibilities

✅ Define and execute brand strategy aligned with company vision, mission, and goals

✅ Lead the evolution and consistency of brand identity across all digital and offline touchpoints

✅ Plan and manage multi-channel digital marketing campaigns (SEO/SEM, email, social, content, influencer marketing, paid media)

✅ Optimize marketing performance using analytics and A/B testing tools

✅ Develop and lead go-to-market strategies for product launches and tech innovations

✅ Manage the digital marketing budget, ROI, and KPIs

✅ Oversee the creation of compelling content for web, social media, email, blog, and video platforms

✅ Manage internal and external creative teams to ensure high-quality, on-brand deliverables

✅ Craft narratives and campaigns that clearly articulate the value of complex tech solutions

✅ Lead, mentor, and develop a team of marketing professionals

✅ Collaborate closely with sales, product, and customer success teams to ensure brand consistency and marketing alignment

✅ Build relationships with external partners, agencies, and industry influencers

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus

Experience: 7+ years of experience in branding and digital marketing, preferably in the technology sector. Proven success in building and executing digital campaigns that drive measurable results.

Required Skills:

• Strong knowledge of digital tools (Google Ads, LinkedIn Ads, HubSpot, GA4, SEMrush, etc.)
• Excellent leadership, communication, and project management skills
• Ability to translate complex technical technology products into clear, compelling messaging
• Creative thinker with a strategic mindset and a data-driven approach

Preferred Skills:

• Experience in Saudi tech marketing (consultation – E-service portals - AI)
• Familiarity with AI-driven marketing tools and automation
• Knowledge of UX/UI best practices and web design fundamentals
• Global brand management experience is a plus

ASSUMPTION: Given the role's focus on the technology sector, candidates with relevant industry experience and a strong understanding of tech products will be most successful.

💰 Compensation & Benefits

Salary Range: Competitive salary and bonus structure (industry standard for senior marketing roles in Egypt)

Benefits:

• Flexible working arrangements
• Opportunities for career advancement
• Collaborative, innovative work environment
• Access to cutting-edge marketing tools and technologies

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Egypt, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on business process automation services

Company Size: 51-200 employees (mid-sized, offering opportunities for growth and collaboration)

Founded: 2012, with a presence in Saudi Arabia, Egypt, UAE, and India

Company Description:

• 700Apps specializes in comprehensive end-to-end solutions, empowering businesses to achieve their objectives through consulting, realization, development, and improvement services
• The company offers enterprise architecture consultation, process re-engineering, process modeling, digital transformation planning, solutions architecture and design, low-code and custom development, and development and operations management
• 700Apps partners with leading technology companies to provide customized solutions and leverages the latest technology to deliver high-performance, scalable, and secure solutions

Company Specialties:

• Digital Transformation
• Appian Implementation
• Pega Professional Services
• Appian Professional Services
• Pega Implementation
• Software Development
• Processes Re-Engineering
• Software Expert and Solution Architectural Design

Company Website: http://www.700apps.com/

ASSUMPTION: 700Apps' focus on business process automation and digital transformation makes it an attractive employer for marketing professionals seeking to work in a dynamic, tech-driven environment.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar executive

Reporting Structure: This role is likely to have a team of marketing professionals reporting to them, with close collaboration with sales, product, and customer success teams

Work Arrangement: On-site, with flexible working arrangements (e.g., remote work, flexible hours)

Growth Opportunities:

• Potential to lead marketing efforts for new products or services as the company expands
• Opportunities to mentor and develop junior marketing team members
• Possibility to take on additional responsibilities or move into a more senior role as the company grows

ASSUMPTION: Given the company's size and growth trajectory, there are likely to be numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Cairo, Egypt

Office Location(s): 34 El-Quds El-Shareef, Mohandesin, Cairo, Egypt 12655

Geographic Context:

• Cairo is the capital and largest city of Egypt, offering a mix of ancient history and modern urban life
• The city is home to numerous multinational corporations and tech startups, providing ample networking opportunities
• Cairo offers a competitive job market, with a diverse range of industries and employers

Work Schedule: Full-time (40 hours per week), with flexible working arrangements (e.g., remote work, flexible hours)

ASSUMPTION: Cairo's vibrant business environment and diverse cultural scene make it an attractive location for marketing professionals seeking to advance their careers in a dynamic, international setting.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• On-site or virtual interview with the marketing team to discuss marketing strategies and campaigns
• Final interview with the Head of Marketing or a similar executive to discuss long-term goals and fit within the organization

Key Assessment Areas:

• Strategic thinking and brand development
• Digital marketing campaign management
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in the technology sector and digital marketing campaigns that drove measurable results
• Tailor your resume and cover letter to emphasize your strategic mindset, creative vision, and data-driven approach
• Prepare examples of how you've successfully translated complex technical products into clear, compelling messaging
• Research 700Apps' company culture and values to demonstrate your fit within the organization

ATS Keywords: Brand Strategy, Digital Marketing, Campaign Management, Content Creation, Creative Direction, Team Leadership, Collaboration, Data Analysis, SEO, SEM, Email Marketing, Social Media, Influencer Marketing, Project Management, UX/UI Best Practices, AI-Driven Marketing

ASSUMPTION: Given the competitive nature of the job market in Cairo and the specialized requirements of this role, applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• HubSpot
• GA4
• SEMrush
• AI-driven marketing tools and automation (e.g., Albert, Acquisio, Acradea)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role. Candidates with experience using AI-driven marketing tools and automation will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align complex technical products with clear, compelling marketing messages that resonate with target audiences?
• Can you provide an example of a successful digital marketing campaign you've led, and how you optimized performance using analytics and A/B testing tools?
• How do you balance creative vision with data-driven strategy to achieve marketing objectives?

ASSUMPTION: Applicants who demonstrate a strong fit with 700Apps' company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the technology sector and adapting marketing strategies accordingly
• Managing a team of marketing professionals and ensuring consistent brand messaging across multiple channels
• Balancing the need for creative vision with data-driven strategy and performance optimization
• Navigating a mid-sized company with a diverse range of products and services, requiring strong collaboration and communication skills

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of complex technical products and the ability to translate them into clear, compelling marketing messages
• While the role focuses on digital marketing, applicants should be prepared to develop and execute integrated marketing campaigns that leverage both online and offline channels
• As a senior-level role, this position offers significant opportunities for career advancement and professional development

ASSUMPTION: Applicants should research similar roles in the technology sector to better understand the unique requirements and opportunities presented by this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven product, including market research, competitive analysis, and launch planning
• Leading a team to rebrand a legacy technology product, including market research, brand positioning, and visual identity development
• Optimizing the performance of a multi-channel digital marketing campaign using analytics and A/B testing tools, resulting in a 25% increase in conversions

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with similar projects, demonstrating their ability to succeed in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy, and what opportunities are there for professional development and career advancement?
• Can you describe the team structure and dynamics, and how this role will collaborate with other departments to ensure brand consistency and marketing alignment?
• How does the company support work-life balance, and what flexible working arrangements are available for this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach innovation and staying ahead of industry trends, and what role will this position play in driving that forward?

ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company, and their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic mindset, creative vision, and data-driven approach
• Prepare examples of how you've successfully translated complex technical products into clear, compelling marketing messages
• Research 700Apps' company culture and values to demonstrate your fit within the organization
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.